[Split Test] Which Headline Increased the Opt-Ins on This Simple Landing Page by 388%?

Doreen Nyback blog-795x447

Any large purchase can be a stressful event in one’s life. Whether the car is used or straight from the factory, it can be a very nerve-racking experience. The very same could be said when buying a single engine airplane. Luckily for those looking to purchase this specific kind of aircraft, Doreen Nyback and her team provide a free report to make this buying process is a little less painful.

Doreen and her team decided to split test their simple landing page’s headline to determine which text would best resonate with their visitors.

Which version do you think increased this simple landing page’s opt-ins by 388.83%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
Here's What Every Pilot Should Know Before Buying A Single Engine Airplane!
“You’re About To Learn The Secrets That Most People Will Never Know About Buying A Single Engine Airplane!"
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 338.83%
39% 61%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased opt-ins by 338.83%.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The element of mystery surrounding the word  “never” entices the visitor’s click.
  2. Underlining the same word increases it’s prominence on the page and provides clarity for the visitor.

Not all visitors are the same, but testing your landing page’s headline may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test body copy, text colors, calls-to-action, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]

 

  • I think the words “you’re about to”, work well … it’s saying that you’re GOING TO download the offering – it’s that good, the site owner is telling the visitor they WILL download it.

  • I agree Keely. Its a phrase showing confidence that what is being offered is worth someone’s time and compels them to opt-in. Heck, I know its worked on me many times 🙂

  • The “secret” word additionally raises curiosity.