[Split Test] Which Background Image Increased This Landing Page’s Opt-Ins by 409%?

Jeff Home Repair blog-795x447

Have you ever wondered how important your landing page’s background can be? Sometimes, you can use a blank canvas as a strategy to call out parts of your page that you don’t want your visitors to miss. However, aesthetics can play an enormous role in a landing page’s success. Do you know which strategy would work best for you?

Luckily for us, the good folks at Home Repair Tutor ran a split test to determine which landing page background would best match their visitors’ motivations including:

  • Version A: Bathroom Background
  • Version B: White Background

So, which version do you think increased this simple landing page’s opt-ins by 409.02%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
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2 And the Winner Is...
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Bathroom Background
White Background
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2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 409.02%
61% 39%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 100% probability of outperforming Version B, increased opt-ins by 409.02%.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The bathroom imagery in Version A matched the visitors’ motivation, as well as the copy on the landing page.
  2. The visitor’s perceived value of the brand may have increased due to the use of a background image.
  3. The bright white background in Version B may have overwhelmed the visitor.

Not all visitors are the same, but testing your landing page’s background imagery may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, text colors, imagery, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]

  • Nope – picked B. No background noise. Good grief!

    • Hey Keely, this split test can be really subjective. Aesthetics are hard to determine, which is why we recommend testing your landing pages. Don’t worry, there are plenty more split tests coming up and I’m sure you’ll get them right. 🙂

  • Yeah I got it right! Though the background does make the text harder to read, I also felt the background matched the message better.

    • Hey Daniel, congratulations on getting it right! I agree with you on both counts.

  • This photo creates “an atmosphere” conducive to opt-in. Brings good memories and user feels better.

    • I think that’s a good assessment of why the photo works, Andy. Thanks for the comment and for your vote.