[Split Test] Which 404 Page Copy Increased Opt-Ins by 68.45%?

CoachGlue 404 New Blog 795x447

Oh no, a 404 error! All is lost, right?! Wrong!

The LeadPages™ Not found 404 page is a great way to stop the bleeding if someone lands in the wrong place on your website via a bad link, malfunction, etc.. With this specific template, you can turn a bounce into an opt-in, just like that!

CoachGlue.com shows us how it’s done with this split test on their 404 landing page body copy to determine how to best match their visitors’ motivations:

  • Version A: Free Video Shows Secret to How your Competition is Creating Their Coaching Programs with LESS Work and GREATER Profits!
  • Version B: We Spend Thousands So you Don’t Have To. Create Your Next Coaching Program with LESS Work and GREATER Profits!

Which version do you think increased this simple 404 landing page’s opt-ins by 68.45%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
Free Video Shows Secret to How your Competition is Creating Their Coaching Programs with LESS Work and GREATER Profits!
We Spend Thousands So you Don’t Have To. Create Your Next Coaching Program with LESS Work and GREATER Profits!
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 68.45%
53% 47%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 99.77% probability of outperforming Version A, increased opt-ins by 68.45%.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The projected savings communicated in Version B increased the perceived value of the product offering.
  2. The body copy in Version A may have negatively affected the product’s appeal as the visitor may be more interested in making their own coaching program, rather than learning what works best for the competition.

Not all visitors are the same, but testing your landing page body copy may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a 404 landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test calls-to-action, text colors, imagery, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]

  • The result description is a bit confusing. It looks like he bullet points are reversed or the text box of the two options are reversed.

    • John Nye

      Our apologies, Blasko. The full page images in the voting tool correctly match the article but we cannot say the same for the blog’s thumbnail. We will get that fixed right away!