[Split Test] Progress Bar Vs. No Progress Bar: Which Version Boosted Conversions 28.29%?

FLIR FB 540x304-split-test

Several months back, we gave LeadPages™ users the option to include a “50% Complete” progress bar at the top of their LeadBoxes® after discovering that the progress bar had increased conversions on our own LeadBoxes®.

Brad Fetter, the Director of Digital Marketing at FLIR Systems, wasn’t sure whether the progress bar would have the same effect on FLIR’s LeadBoxes®, so he decided to run the following split test to determine if it would help or hurt their conversion rate.

Which version do you think won? Vote below to reveal the winning LeadBox™, and our analysis!

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
LeadBox with Progress Bar
LeadBox without Progress Bar
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 28.89%
82% 18%

How People Voted

Click here to see our take on these results

Version A, with a 100% probability of outperforming Version B, received a 28.29% increase in conversion, lifting FLIR’s conversion rate from 49.60% to 63.63%. These numbers indicate to us that Version A inspired visitors to take action at a higher rate.

Here are a few of my speculations as to why the implementation of a progress bar may have caused this increase in conversion:

  1. The progress bar communicated the customer’s position within the funnel, as well as how many steps they had left.
  2. The customer’s motivation may have increased knowing that they only needed to take one more step in order to complete the funnel.
  3. The green color of the progress bar may have attracted customer attention, which could have positively affected the customer’s motivation to continue through the funnel.

The people who chose to opt-in on FLIR’s LeadBox™ were in for a treat, as they were given access to one of the most imaginative lead magnet’s we’ve seen — an interactive demo of FLIR’s personal thermal imaging camera.

FLIR LeadBox Split Test
After opting in, visitors were given access to an interactive demo of the FLIR ONE personal thermal imaging camera.

If you’re looking for a testing idea that’s quick and easy to implement, try experimenting with a progress bar on your LeadBoxes®!

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ or LeadBoxes® in just five clicks.

Do you have a few page elements that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]

  • No surprises here. It was definitely easy to determine the progress bar won out. It encourages people to go ahead and get 100% by completing the form. Its really a simple yet brilliant idea. Another reason LeadPages rocks!

    • John Nye

      Good call, Daniel! Progress bars are usually a great tool to clearly communicate the number of remaining steps in a funnel. In this case, customers understood that they are half way through the funnel which increased the likelihood of their click-through.

  • Love this test, and the lead magnet is one of the most interesting I’ve seen in a long time. Awesome work, FLIR.

    • John Nye

      Glad you enjoyed the test and the lead magnet, Will! FLIR did a great job and we are lucky to have a clear-cut example like this one.

  • Great post addressing the value of a feature that exists on many of your templates.