[Split Test] Which Opt-In Form Image Increased Conversions 284.89%?

What if simply changing one image in your LeadBox™ could increase your conversions by nearly 285%? That’s exactly what happened in the split test below from Paul Thomas.

In this battle of imagery, which version do you think increased the conversion rate?

Vote below to reveal the winning LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Quizopolis.com Branded Image
Email Stock Photo
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 284.89%
32% 68%

How People Voted

Click here to see our take on these results

If you chose Version A, you are correct!

Version A, with a 100% probability of outperforming Version B, received a 284.89% increase in conversion. Since the image was the only change that was made, these results indicate to us that it was at the root of the major conversion rate boost.

So why did Version A increase conversions so dramatically? Here are a few of my speculations:

  • The Quizopolis image provided more clarity for the customer, making the LeadBox™ easier to understand.
  • The branded image also provided continuity between the LeadBox™ and the original page.

Imagery can sometimes impact conversions in a major way. In this test, that was certainly the case.

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page featuring a prominent image like this one? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.