[Split Test] Which LeadBox™ Headline Boosted Conversions 57.02%?

Sometimes, achieving a boost in conversion rate can be as simple as changing a single word.

In this split test, Dan Camacho of InternetofMarketing.com tested two different headlines in his PSD Logo Template LeadBox™:

  • Version A: “Download To Get 14 Useful PSD Logo Templates To Help You Create Premium Logos for Any Business”
  • Version B: “Opt-In To Get 14 Useful PSD Logo Templates To Help You Create Premium Logos For Any Business”

Which headline do you think increased conversions by 57.02%?

Vote below to reveal the winner and our analysis!

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
"Download"
"Opt-In"
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 57.02%
76% 24%

How People Voted

Click here to see our take on these results

If you chose Version A, you are correct! 

Version A, with a 100% probability of outperforming Version B, received a 57.02% increase in conversion. These numbers indicate to us that Version A inspired visitors to take action at a higher rate.

Here are a few of my speculations as to why “Download” (instead of “Opt-In”) may have caused this increase in conversion:

  1. “Download” may be interpreted as a customer-centric result, as the customer is the one receiving the download. On the other side, “Opt-In” may come off as a business-centric result, as it is the LeadBox’s primary goal.
  2. “Opt-In” may intimidate visitors and make them wary of what they’re opting into.

If you’re looking for a testing idea that’s quick and easy to implement, try experimenting with different headline copy on your landing pages and even LeadBoxes®!

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a few headlines that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]