[Split Test] Which Landing Page Image Increased Opt-Ins by 39.16%?

“We want to PUMP you up,” is a phrase made famous by the great Saturday Night Live characters, Hans and Franz. In a similar fashion, Jefferson Pezzella from Fitness Baron was looking to “pump up” his landing page’s opt-in rate by split testing the two images you’ll see below.

Which simple landing page image do you think boosted the opt-in rate by 39.16%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
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2 And the Winner Is...
Weight Lifter
Mobile-centric Design
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2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 39.16%
57% 43%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 99.56% probability of outperforming Version B, received a 39.16% increase in opt-in rate.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The image in Version A more closely depicted the type of physical results that Fitness Baron’s customers may be looking to achieve through their workout regimen.
  2. The workout routines displayed in the image of Version B may not match the motivations (and workouts) that the customer was looking to obtain through the product.

Not all customers are the same, but testing images may be something to consider when “pumping up” your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased opt-ins so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]