[Split Test] Which Landing Page Image Increased Conversions by 30.12%?

What if I told you that simply changing one image on your landing page could increase your conversions by 30.12%? That’s exactly what happened in the test below from LeadPages™ user Sean Malarkey.

In the battle of imagery, which one do you think customers preferred?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Version 1: Tablet Product Image
Version 2: James Wedmore Image
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 30.12%
43% 57%

How People Voted

Click here to see our take on these results

If you chose Version 2, you are correct!

Version 2, with a 99.97% probability of outperforming Version 1, received a 30.12% increase in conversion. Since the image was the only change that was made, these results indicate to us that it was at the root of the major conversion rate boost.

Although we can’t say with 100% certainty why Version 2 received the increase, here are a few of my speculations:

  1. The image of James Wedmore may have boosted the product’s credibility with visitors.
  2. Version 2 includes James’ signature, providing clarity as to who was behind the product.

Imagery can sometimes impact conversions in a major way. In this test, that was certainly the case.

What Do You Think?

Did this test’s results surprise you? Why do you think Version 2 increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page featuring a prominent image like this one? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.