[Split Test] Which Landing Page Headline Increased Conversions by 19.95%?

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A couple of minutes. That’s often all it takes to change the headline on your landing page. Yet that one simple change can often have a major impact on your conversion rate, as you’ll see in this split test from LeadPages™ user Brian Moran.

Brian tested the following two headlines against one another in this split test:

  • Version A: Free Video Reveals…The 7 Step Funnel We Use to Generate 3,166 Leads Every Single Month!
  • Version B: Want to Learn? The Funnel We Brought You Here With. The Funnel That Brings $3.00 In Sales For Every $1.00 We Spend On Ads.

Which headline do you think increased the page’s conversion rate by 19.95%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
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2 And the Winner Is...
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Quantitated Number of Leads/Month
Quantitative Return on Investment
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 19.95%
58% 42%

How People Voted

Click here to see our take on these results

If you chose Version B, you are correct!

Version B, with a 100% probability of outperforming Version A, received a 19.95% increase in conversions. Since the headline was the only change that was made, these results indicate to us that it was at the root of the major conversion rate boost.

Although we can’t say with 100% certainty why Version B received the increase, here are a few of my speculations:

  1. The customers found more value in ROI-centric messaging.
  2. ROI-centric messaging based on Brian’s own process may have added credibility to the product.
  3. Version B includes this value in a separate paragraph, increasing its prominence on the page.

If you’re looking to improve your landing pages, try testing out a headline that focuses on a different benefit. In this case, we saw that Brian’s visitors were more motivated by ROI than the amount of leads generated.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a few headlines like this that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test copy, colors, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

  • While my initial guess was going to be version A, after reviewing both more closely, I determined that the actual conversion results of $3 for every $1 spent was more enticing because leads without conversions mean nothing. BTW, making a free split test guide download the final step to get 100% complete is brilliant. If I had picked A would I still get the option to download the split test guide?

    • John Nye

      Excellent point Daniel! Although an increase in leads typically results in an increase in sales, Return on Investment is key.
      Also, had you picked Version A, you still would have had the option to download the split test guide. We wouldn’t be great teachers if we kept the world of split testing a secret right? : )

  • AlexNavas

    It’s only a matter of time before LeadPages bring the mini quiz optin into the software. Love how it was implemented here!

    • John Nye

      I can’t speak to any specific plans, Alex, but you never know what can happen! Glad you liked it.