[Split Test] Which Landing Page Background Increased Conversions by 20%?

Imagery has a power that is stronger than we may realize. Images can connect us to the past and create an emotional response, sometimes transporting our minds to new places (even if we’ve never been there).

With that in mind, the Chiropractic Business Academy tested their landing page’s background to determine which image would resonate more with their visitors.

Which version do you think increased this landing page’s conversions by 20.34%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
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2 And the Winner Is...
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Conference Background Image
Wooden Background Image
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2 And the Winner Is...
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Winner: Version A created an overall increase of 20.34%
51% 49%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 95.05% probability of outperforming Version B, increased conversions by 20.34%.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The background in Version A depicts a conference, better matching the visitors’ motivations to learn more about the topic.
  2. The use of a conference-like image could have increased the perceived credibility of the guide and organization, resulting in an increase in conversions.

Not all visitors are the same, but testing your landing page background may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, text colors, calls-to-action, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]