[Split Test] Which Headline Increased the Opt-Ins on This Simple Landing Page by 41%?

When creating a landing page to promote a new product, one of the most important things you can do is create a sticky headline that will keep visitors on your page. But what do you say to capture the reader’s attention? What kind of tone should it have? Heck, what kind of punctuation should you use?

Lucky for us, Leah Fisch decided to split test her simple landing page’s headline to determine which would best resonate with her visitors. Should she try to capture a wide audience with a broad headline about e-books, or would a more specific headline get more attention?

Which version do you think increased this simple landing page’s opt-ins by 41.02%?

Vote below to reveal the winning split test page and our analysis.

Vote: Which Page Won This Split Test?
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2 And the Winner Is...
"Brand New eBook'
New! MCAT Strategy Ebook
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2 And the Winner Is...
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YES! Nice call!
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Winner: Version B created an overall increase of 41.02%
25% 75%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 99.22% probability of outperforming Version A, increased opt-ins by 41.02%.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The headline in Version B provides specificity to the reader, labeling it as an MCAT Strategy e-book.
  2. The punctuation in Version B better directs readers’ attention: the exclamation point highlights the book’s recency, whereas VErsion A’s quotation marks may have simply distracted people.

Not all visitors are the same, but testing your landing page’s headlines may be something to consider for your own landing pages.

Click here to get the free split-test guide

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Advanced users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test imagery, text colors, calls-to-action, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.