[Split Test] Which Call-to-Action Button Increased Conversions 198.67%?

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Do you like to press buttons? I do. Growing up, I would be the first to press all of the buttons on the elevator because I would get a giggle out of it. In digital marketing, we also like to see buttons clicked — especially if it results in an increase in conversion. Luckily for us, The Coyle Report ran a split test on this very topic.

This split test included the following two versions of button copy:

  • Version A: YES! SEND ME THE COYLE REPORT
  • Version B: Click Here to Start Now

Which version do you think won? Vote below to reveal the winning landing page and our analysis!

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
YES! SEND ME THE COYLE REPORT
Click Here to Start Now
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 198.67%
77% 23%

How People Voted

Click here to see our take on these results

If you chose Version B, I have to apologize. In this battle of the button copy, Version A takes the crown.

In this test, we see that Version A may be providing more clarity, as the copy indicates what the visitor will receive following their click.

The copy featured in Version B utilizes actionable copy like the word “Start,” but the visitors may not understand what they are starting or receiving in exchange for their click. Providing this kind of clarity is usually a best practice, as you may be reducing your customer’s anxiety around the click and leaving them with fewer questions.

To note, there are a few other differences about Version A worth noting:

  1. The copy in Version A uses all capital letters while Version B only capitalizes the first letter of each word.
  2. Version A’s button copy also features an exclamation point after the word “YES”

This is a great example of a test that not only increased conversion, but also yielded insight into the visitors’ thought process.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, text colors, imagery, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]

  • These are always fun, thanks for posting! “A” implies an immediate reward, whereas “B” implies the user has more steps (of what?) to complete before they get their reward IMO.

    • John Nye

      Great point, Jason! Using immediate gratification to incentivize the user click is a great strategy to increase opt-ins.

  • Love these A/B split testing posts – got this one right for a change!

    • John Nye

      Good to hear Keely, I’m glad you got this one right!

  • hmmm…is there a place i can watch videos without getting an advertisement? i’m already signed up

    • John Nye

      Hi Gregg, what video are you referring to?

      • hi John…i was referring to the video linked in your post that tells you how to use a/b by telling you to sign up for a pro account.

        I got the answer to my question from leadpage support today though (called in support has been great at leadpage). It’s the knowledge base that I was looking for which is quite hard to find from the home page. Here is the link: https://support.leadpages.net/hc/en-us