[Split Test] Which Call-to-Action Button Increased Conversions 198.67%?

Do you like to press buttons? I do. Growing up, I would be the first to press all of the buttons on the elevator because I would get a giggle out of it. In digital marketing, we also like to see buttons clicked — especially if it results in an increase in conversion. Luckily for us, The Coyle Report ran a split test on this very topic.

This split test included the following two versions of button copy:

  • Version B: Click Here to Start Now

Which version do you think won? Vote below to reveal the winning landing page and our analysis!

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Click Here to Start Now
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 198.67%
78% 22%

How People Voted

Click here to see our take on these results

If you chose Version B, I have to apologize. In this battle of the button copy, Version A takes the crown.

In this test, we see that Version A may be providing more clarity, as the copy indicates what the visitor will receive following their click.

The copy featured in Version B utilizes actionable copy like the word “Start,” but the visitors may not understand what they are starting or receiving in exchange for their click. Providing this kind of clarity is usually a best practice, as you may be reducing your customer’s anxiety around the click and leaving them with fewer questions.

To note, there are a few other differences about Version A worth noting:

  1. The copy in Version A uses all capital letters while Version B only capitalizes the first letter of each word.
  2. Version A’s button copy also features an exclamation point after the word “YES”

This is a great example of a test that not only increased conversion, but also yielded insight into the visitors’ thought process.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, text colors, imagery, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]