[Split Test] Changing This Button Text Creates a 30% Increase In Conversions

Split Test Results Show 30% Increase In Conversion Rate



Hey, this is Jeff Wenberg from LeadPages, and I wanted to tell you about an incredibly important split test. This split test comes from Maggie Percy from DiscoveringDowsing.com. What Maggie did is she split tested the exact same page, except on one of the pages, the button text says tell me more. On the other page, the button text says notify me. What she found was that the page that says tell me more out converted the page that just says notify me by about 30%. In other words, there is a 30% relative increase when she used tell me more versus notify me. In Maggie’s case, this goes to show that her audience was more interested in getting information than they were about getting notified when she launched. We’ve also found this to be true with most launching soon pages like this. The urge to have more information is usually greater than the urge to be told the second something launches. Given this data as well as a lot of other data we’ve collected, we’ve rolled back into the default launching soon page the phrase tell me more to help further increase your conversions. This is just one of the countless examples of us constantly updating our templates to reflect the latest split testing data of what works.

For LeadPages customers, if you want to easily test different button text, different images or anything else, here’s how you’d set up the test in your LeadPages account. In your LeadPages account, find the page that you’d like to set up the test on, select ‘Edit.’ Once in the Edit window, let’s create test. Then address the button text on your launching soon page to tell me more, and then click ‘Save.’ The split test is now completely set up and you could see if this would have any impact on your conversions. We believe that LeadPages is the easiest, the most simple way to do split test because we’ve integrated the split testing tool with the landing page builder so you don’t need to drop in any track and code on your pages. We do it all for you in a matter of seconds inside of LeadPages when you have the split testing feature enabled.

I hope you enjoyed the split test result and thanks again to Maggie Percy from DiscoveringDowsing.com. Split testing is available to some LeadPages customers who have it enabled on their accounts, and if you’re not a LeadPages customer and you’d like to be, please visit LeadPages.net. Take care.

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  • Hugo

    Hi, When you will add Split test to downloable HTML pages hosted in my server? Regards

    • Hugo.. split testing 100% works with the downloadable HTML pages hosted on your server. If you have any questions about this, please file a support ticket at http://support.LeadPages.net and they’ll be happy to help you out.

      Warm regards,

      • Hugo

        Hi Clay, I contacted support some days ago regarding this issue and they said: “Did you use the Advanced HTML Download option to publish your LeadPages? Is so, the split-testing feature does not work on page created using the Advanced HTML Download option.”

        Regards, Hugo

        • If you use the other versions of the HTML page then it will 100% work. However if you do the advanced HTML export this is “not supported and not recommend.” When you export something out of the LeadPages system it literally exports it out of our system and we can no longer do split testing, analytics, etc. on that page. When you export the page out of our system it disconnects the page from our system. If you use the first HTML export option, however, then you can do split testing on the page.

          • Hugo

            Thank for your explanation Clay, however I use not advanced version of HTML but common version and it dont work. I opened a ticket due to that cause.

          • Hugo, you quoted our support as saying “Did you use the Advanced HTML Download option to publish your LeadPages? Is so, the split-testing feature does not work on page created using the Advanced HTML Download option.”

            This is correct. If you use this version of the HTML file then it will work: http://screencast.com/t/aIW91SemA

            If you use the other HTML file then we don’t support split testing. If you’re having a problem please contact support.

            Warm regards,

  • Freddie Mixell

    Video doesn’t work! Nooooo!!!

    • Hi Freddie! Video does work great for marketing. I love web video. Not sure why you’re saying that video generally doesn’t work. Video has been great for our business.

      • Freddie Mixell

        No the video wasn’t working for me but i found it on youtube lol…i already have leadpages though and i changed that and my opt in rate went up!

  • Mike

    I don’t have the option to do split testing how do I add it? I purchased earlier this month.

    • Mike, if you’d like to upgrade just contact our support and let them know that you’d like to upgrade. Thanks a ton!


  • Viditrainer

    I just love the split testing feature! Other guys charge big bucks for this feature alone.

    • We’re here to help. So glad you like this 🙂

  • Georgette

    Do you have video on changing or setting up the timer on that page. I’m a customer but I can’t figure out how

    • Hi Georgette, I’m sorry but I don’t understand what you’re asking for here. What page are you referring to? Since you’re a customer I suggest that you direct any customer support questions to our amazing support team at http://support.LeadPages.net

      • Georgette

        Ok clay ill do that. But I was referring to timer on launch page. I couldn’t find how to set the timer

  • i may change button on my blog 😉

  • Delanu Despina

    Hey Clay, i arrived late for the free A/B offer that ended 2 weeks ago, do you think you’ll make this offer again in the future? 🙂

    • Hi Delanu, unfortunately we won’t be making this offer again in the future. It was a one-time promotion that we did shortly after releasing the split testing feature.

  • sarah

    After “saving” the split test, do we need to republish the page using the WP plugin?