[Split Test] Which Call-to-Action Button Copy Boosted Conversions 14.51%?

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Sometimes, achieving a boost in conversion rate can be as simple as changing three little words.

In this split test, Christian Finn of MUSCLE EVO tested two different lines of button copy on the call-to-action button for his 10 Muscle Myths free report landing page:

  • Version A:
    • “CLICK TO DOWNLOAD”
  • Version B:  
    • “Download the Report”

In the battle of the button, which copy do you think increased conversions by 14.51%?

Vote below to reveal the winning landing page and our analysis!

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
"Click to Download" button copy
"Download the Report" button copy
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 14.51%
46% 54%

How People Voted

Click here to see our take on these results

If you chose Version A, you are correct!

Version A, with a 99.43% probability of outperforming Version B, received a 14.51% increase in conversion, lifting Christian’s conversion rate from 28.46% to 32.59%.These numbers indicate to us that Version A inspired visitors to take action at a higher rate.

While this may seem like a small lift, consider this: for every 1,000 visitors to this page, Version A will capture 41 more leads than Version B. Not bad for a change that took less than a minute to implement, right?

Here are a few of my speculations as to why “CLICK TO DOWNLOAD” may have caused this increase in conversion:

  • More actionable than “Download the Report.”
  • More clear in regard to the result of the click.

If you’re looking for a testing idea that’s quick and easy to implement, try experimenting with different button copy on your landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page that you would like to test Call-to-Action button copy on like this one? If so, you can set up the exact same type of test in under a minute. You can also split test copy and button colors, imagery, backgrounds, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

  • It takes less thinking. The other one – Says, ” CTA” now the person has to think – “Oh, Ok, I guess I click here” The winner made it clear what to do. In that split time that it took to think what to do, the person lost interest >> Hence, Lower Click Rate. Also the caps give credibility. 😉