[Split Test] Which Bullet Points Increased This Landing Page’s Opt-Ins by 53.17%?

Concerned whether your landing page copy is relevant to your visitors? You should be. Copy matters, and it’s important to test it.

As you’ll see in this featured split test, even changing just a few simple bullet points can have a major impact on a page’s conversion rate.

Check out the two landing pages below to see the different bullet point versions, and vote to see which one increased opt-ins by 53.17%.

Vote: Which Page Won This Split Test?
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2 And the Winner Is...
Needs Analysis-Centric Copy
Recruitment-Centric Copy
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2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 53.17%
49% 51%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 96.3% probability of outperforming Version A, increased opt-ins by 53.17%.

Although we can’t say with 100% certainty why this change caused the increase, here are a few of my speculations:

  1. The majority of visitors may be in the recruiting stage of their new hire process.
  2. The bullet points in Version B are more action-oriented and allude to the checklist, which will provide visitors with job ad and selection process-focused solutions.

Not all visitors are the same, but testing your landing page’s bulleted copy may be something to consider for your own landing pages.

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages™, you should know that all Pro and Enterprise users can run any split test inside LeadPages™ in just five clicks.

Do you have a landing page like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also split test headlines, text colors, imagery, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages™ account.

[youtube http://www.youtube.com/watch?v=4QPp-zFMlw0]