LeadBoxes® Roundup: Our Top 10 Favorite LeadBoxes® from July 2015


They’re everywhere! They’re everywhere!

It might be my imagination. But it really does seem like LeadBoxes® are popping up in more and more places lately.

There’s no rule that says a LeadBox™ has to be on a landing page, after all. Although not everyone realizes this, LeadBoxes® can actually capture leads anywhere you can place a string of code. And the marketers spotlighted in the coolest LeadBoxes® we saw this month have taken full advantage of that fact, spreading their lead-generation efforts far and wide across the web.

To help you do the same thing and make sure your LeadBoxes® get attention no matter where they land, we’re giving you a special bonus: a pack of more than 100 eye-catching call-to-action buttons.

Here’s how they look:


Place these on your LeadPages®, your blog, or any other website you like, and watch the leads roll in:

Click Here to Download 100+ Buttons

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Now, let’s check out some great LeadBoxes®.

1. Megan Minns: Video Tutorial LeadBox™


What Stands Out: To offer a video tutorial on adding LeadBoxes® to Squarespace sites (yep, they can go there, too!), small-business strategist Megan Minns has naturally set up a LeadBox™. The design is entirely in keeping with the soft, elegant design of Megan’s site for a cohesive user experience.

Megan’s copy is similarly elegant and accessible. Her call to action is clear, reassuring, and engaging: “Click here to watch me integrate LeadBoxes and SquareSpace on my own website!” And she does a nice job calling out exactly what she’ll be sending people who opt in: “By saying yes, you’ll also receive all other freebies I’ve created so far and automatically get future freebies straight to your inbox!” It’s both transparent and enticing.

Finally, Megan’s giveaway itself is an excellent example of an easy-to-create content upgrade. Without any additional research or much extra work, she’s able to reach people who prefer to learn visually—truly adding value to the post.

2. Introvert Whisperer: Timed Assessment LeadBox™


What Stands Out: As the “Introvert Whisperer,” Dorothy Tannahill-Moran provides personal coaching as well as writing a blog. Casual readers might not initially realize that, so with this timed LeadBox™, she offers prospective clients a sample of the insights she might offer as a coach.

As any Facebook user or magazine reader probably knows, quizzes are an especially addictive form of content, and a brilliant lead magnet for that reason. Dorothy offers the promise of an assessment complete with guidance for the future, at the cost of just four minutes of your time and your email address. The custom photo is an especially nice bit of extra effort.

3. Boom! by Cindy Joseph: Webinar LeadBox™


What Stands Out: We’ve covered this makeup brand’s smart marketing before, and this LeadBox™ is just as well-designed as we’d expect. Visitors can register for this beauty webinar via call-to-action buttons throughout the page, but I’m especially charmed by the “Claim My Spot Now!” button placed between two comfy chairs.

Inside the LeadBox™, cheerful colors frame a photo of Cindy herself looking radiantly happy. It suggests that this webinar is going to be a great time.

4. John Haydon: Free Workbook LeadBox™


What Stands Out: Nonprofit-marketing expert John Haydon starts strong with a big, clickable button and accessible-looking picture of his lead magnet in his blog’s sidebar. The title of that lead magnet sounds both intriguing and incredibly useful: The One-Page Social Media Marketing Plan.

Once you click, you see a truly beautiful LeadBox®. It’s rare to see so many bold colors, animation, and multiple bullets all working together so well in such a small space, but John pulls it off. The copy spells out exactly what those who opt in will get, and the tone throughout is both friendly and impeccably trustworthy.

5. Fresh Perspective: Content Upgrade LeadBox™


What Stands Out: Copywriter Rachel Foster positions herself as an expert blogger, and she practices what she preaches with this thorough blog post capped with a clever content upgrade. The B2B Blog Post Pre-Flight Checklist has a terrific title, and it’s worked into the end of the post in two ways: as a plain text link under the heading “3 Ways to Apply This Information Now” and in an attractive button.

Reinforcing the title metaphor, the delightful airplane graphics of the button pop up again in the LeadBox™ itself. They suggest that with the help of this checklist, you’ll soar to success.

6. A3ali Real Estate Company (Egypt): Apartment-Buying Guide LeadBox™


What Stands Out: I’ll admit: I don’t read Arabic, so I can’t speak to the copy on this fun page (check out that animation). But I couldn’t pass this one up for several reasons.

The graphics are spectacular, from the subtle blueprint-style illustration in the background to the illustration of the lead magnet itself, featuring a new apartment-owner being handed the keys. Inside the LeadBox™, the company’s excellent logo looks over neat, crisp design.

7. Blogger Sidekick: Sidebar LeadBox™


What Stands Out: Content marketer Will Blunt’s site is a pleasant mix of business and fun: the business-blue logo that happens to feature a bowtie-wearing French bulldog, the conversational tone mixed with very professional graphics.

Among those graphics is the simple but effective clipboard image that triggers the LeadBox™ in the sidebar. And with just enough detail to feel valuable without giving away all its secrets, the image inside the LeadBox™ is totally optimized for conversion. Calling the lead magnet a “canvas” rather than the more common “guide” or “template” adds uniqueness to the offer.

8. Your First 10k Downloads: Podcast Subscription LeadBox™


What Stands Out: A podcast about podcasting, Your First 10k Downloads comes on strong with a gorgeous, sketchbook-style single-screen landing page. A headline and brief description get straight to the point before visitors are invited to subscribe via email.

Inside, the LeadBox™ promises not just a podcast but “tips & tricks, videos, and VIP access.” And the button copy is pure fun, evoking the same freewheeling spirit as the graphic design: “Let’s rock and roll.”

9. Small Biz Lady Melinda Emerson: Homepage LeadBox™


What Stands Out: If your brand is strong enough and your lead magnet is appealing enough, you might not need a lot of introduction. You might be able to put your LeadBox™ trigger right in your homepage header.

That’s just the strategy prominent small-business expert and columnist Melinda Emerson uses here to offer her free e-book, 10 Reasons Why Social Media Campaigns Fail. Saturated in the blues and yellows of the rest of the site, the LeadBox™ stays perfectly on message and gets right to the point with an unfussy, time-tested headline: “Enter your email address to download your FREE e-book.”

10. BikeRoar: Twitter Post LeadBox™


What Stands Out: Online bike-shopping hub BikeRoar fills its Twitter feed with Tour de France updates, musings on bike infrastructure, and, sometimes, LeadBoxes™. A simple text link leads to a value-packed subscription opt-in LeadBox™.

The colors harmonize with BikeRoar’s branding and with each other, and the image—a mountain biker giving a thumbs up mid-flight—is in keeping with the amped-up, humorous voice of their posts. The form fields add perceived value, too: the ability to specify your zip code and country suggests that you’ll get updates relevant to your location. That’s important for a company that positions itself as a guide to local bike shops.

Before you go, don’t forget to grab our mega-pack of call-to-action buttons below. (And although they play nicely with LeadBoxes®, you can use them to link to anything your heart desires.)

Click Here to Download 100+ Buttons

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Share Your LeadBoxes® with Us!

Before you go, we’d love to see any LeadBoxes® you’ve recently implemented. Leave a comment below and let us know where we can find them! Or, if you don’t have a LeadBox™ to share, tell us which of the 10 examples above was your favorite.
Thanks to all the marketers and entrepreneurs featured in this month’s roundup!

  • Thank you so much for the kind words and the feature! 🙂 I love LeadPages and love teaching others how they can use it in their business!

    • Daphne Sidor

      Thanks for your inspiring work, Megan! (That post itself is really excellent, too, in addition to all the other good stuff going on there.)

  • Mikel Kew

    Thanks for the BikeRoar mention Daphne! We love coming up with creative uses for Leadboxes and LeadPages!

    • Daphne Sidor

      Thanks for the great work, Mikel! As a cyclist myself, I loved exploring your feed and site.

    • Loved seeing the way you use LeadBoxes! I hadn’t thought about using them in Twitter before. So smart!!

      • Mikel Kew

        Thanks Megan! Works just as well in Facebook as well.. 🙂

  • Hi Daphne,

    Thanks for this great stuff and 100+ cool buttons also. I have downloaded them. Keep up your good work.

    • Daphne Sidor

      😀 Thanks, Jyoti!

  • Hey Daphne, this is a LeadPage I’ve integrated Leadboxes with. The first LeadBox triggers a pop-up to get a PDF of a fat loss guide, then links to a page where a LeadBox is triggered to get the audio recording of the guide. I’d love to hear what you think! https://liftingleaner.leadpages.co/afl-guide-preview/

    • Daphne Sidor

      Very cool, Jon! Those look terrific. I’m curious: what made you decide to have separate LeadBoxes for the PDF and audio, rather than sending both together? (For one thing, I could see this as a good way to test the value that you’re getting from creating audio resources . . . but that’s just a guess.)

      • Thanks Daphne! I separated the leadboxes for the PDF and audio because I couldn’t figure out if it was possible to send two leadmagnets with one leadbox opt-in! Since I couldn’t figure it out right away, I went with what I did know how to do haha. If it IS possible to put them together – I’d love to learn how! (I just have a standard account, so I understand I have limited functionality with some applications of Leadpages.

        • Daphne Sidor

          Oh, I see! Yes, you *can* send two different files in one lead magnet email—you’d just want to bundle them up in one zip file first, and then upload the zip file to our Lead Magnet Delivery system in the app. (If you use a Mac, you can zip up any collection of files by putting them into one folder, right-clicking on that folder, and choosing “Compress” from the menu that appears.) That’s what we do here at LeadPages when we want to offer a bundle that includes several different kinds of files.

          • Doh! I didn’t think about that! I’ll definitely implement that in the future. Great tip, Daphne. Thanks so much!

          • Daphne Sidor

            You bet—glad I could help!

  • I’ve started using LeadBoxes when I redesigned my blog in May. Now, there are no less than 6 LeadBoxes + Exit LeadBox that can appear on any given article.

    Last week, I started implementing content upgrades on my more popular articles and it’s working beyond my expectations.

    The content upgrade LeadBox in the below article is currently converting at 68% as a result of split-testing adjustments I’ve been making:


    • Daphne Sidor

      Wow, I think you definitely qualify as a LeadBoxes super user! That’s fantastic to hear about your results—though I can’t say I’m surprised from a quick look at your content and your LeadBoxes. Thanks for sharing, Jacob!