Revealed: The #1 Thing Your Landing Page Needs to Convert

Facebook_blog_1200x627

Here at Leadpages, we’re constantly running tests behind the scenes to make our landing pages—and yours—more and more effective at converting visitors into leads.

Today—April 1, 2016—we’re excited to announce a major discovery. After extensive A/B testing and user studies, we’ve found that, while there are many things you can do to make your landing page incrementally more effective, there’s just one guaranteed way to ensure a higher conversion rate.

In short, you need to put this picture of Leadpages Head Product Educator Jeff Wenberg on your landing page:

jeff plain in post

We want to give you this revolutionary new conversion-boosting tool for your own pages—absolutely free. Click below to download this picture of Jeff Wenberg and immediately put it on your landing pages.

Click here to download this picture of Jeff

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

How can we be so sure that this image is the right choice for all of your landing pages? We’ve done the research, and we suspect the following factors are in play:

  • Jeff’s hair: In this photo, Jeff’s hair is styled to a height of 2.63 inches. This is the correct height for Jeff’s hair if you want your landing page to convert.
  • Jeff’s expression: Jeff’s face in this image has been optimized to produce a ridiculously high conversion rate. When we took this photo, we asked Jeff to concentrate very hard on thinking the words, “Click the button on this page and you’ll be a champion for life. Fail to click it, and you’ll never experience true joy again.” We believe Jeff’s thought rays have become embedded in this image.
  • Jeff’s bracelet: People love to see it when Jeff wears a bracelet in any image. This simple detail may be responsible for up to a 3% increase in conversion rate on its own, so if you have a high-traffic site, you’re shooting yourself in the foot if you forget to add a picture of Jeff wearing this bracelet.

Here are just a few of the places where you can (and must) add this picture of Jeff to your landing pages:

Add this picture of Jeff to your own webinar pages.
Add this picture of Jeff to your own webinar pages.
Running a promotion? Add this picture of Jeff to your page.
Running a promotion? Add this picture of Jeff to your page.
Any e-commerce page will get more sales once you add this picture of Jeff.
Any e-commerce page will get more sales once you add this picture of Jeff.

As convincing as these examples are, you may still have some questions. We’ve got answers:

  • How much can I expect to see my conversion rate rise as a result of adding this picture of Jeff to my page? Our A/B tests across hundreds of pages found relative lifts of 30%–150% when we added this picture of Jeff. We think you’ll experience similar results.
  • Will this new discovery affect how Leadpages builds landing page templates? Absolutely. Every new template we release in the future will include this picture of Jeff Wenberg.
  • Can I put a different picture of Jeff Wenberg on my landing pages? We can’t stop you. However, please be aware that, as far as we know, this is the only correct picture of Jeff Wenberg to put on your landing pages.
  • Where should I use my new picture of Jeff Wenberg? We recommend you put it on your webinar pages, your squeeze pages, your sales pages, and your living room wall.
  • Is there anywhere I shouldn’t put this picture of Jeff Wenberg? No.

We’re excited to be able to offer you this new conversion-boosting tool for free. Please add this picture of Jeff Wenberg to every landing page now. Download it below:

Click here to download this picture of Jeff

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Where are you most excited to start using this picture of Jeff Wenberg? Tell us in the comments.

  • Rumor has it, what with Center and all, LeadPages is coming out with a scale to rate the success of a campaign: The Wenberg Scale. A campaign that achieves a conversion rate higher than 60% with 100,000+ unique views receives 10 golden Wenbergs, which is the highest possible rating. On the flip-side, a conversion rate of 3% or less is given a single bronze Wenny.

  • Tanya Brody

    Nicely done. I’ll be adding this conversion feature to all of my landing pages in the future. 😉

    • Daphne Sidor

      Thanks, Tanya! We think you’ll be happy with the results.

  • Hadeel Al Musallam

    Laugh out loud ? loving the humor from the start xx

    • Daphne Sidor

      😀 Thanks, Habdeel!

  • Joshua

    this is tooo funny.

  • Georgia

    ahahah woooow! We will put Jeff all over our website! Can you please also provide an image of Jeff without the shirt? 😀

    • Daphne Sidor

      Georgia, we’re not 100% sure, but initial tests suggest that Jeff’s plaid shirt likely has its own positive influence on conversion rates.