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I’m Jeff from LeadPages, and I’ve got a question for you. Do you prefer dark chocolate or milk chocolate? Now, hold that thought, here’s another. Which workout do you think is more effective, yoga or lifting weights? Fun, right? There’s something irresistibly engaging about choosing between two options. We’ve had great success with the launch of our Split Test blog where we ask readers to guess which version of a landing page had higher conversions.
Now we’ve taken this concept and incorporated it into a brand new template design to engage your prospects, capture more leads, and drive more sales. This is a really unique template. It’s actually two pages in one. The first page engages your visitor with a choice, and the second page allows you to make a compelling offer while sharing interesting information about a topic. Up here at the top, there’s the progress bar, which we’ve talked about in previous videos. It drives people to continue through the page. Then we have two spots for images that catch people’s eye and draw them in. From there, the vote buttons make it obvious what the visitor should do. Vote for the one they think is the right answer. Once they vote, they’re taken to the next page. Since they’re already highly engaged from voting on the previous page, we offer them something related in exchange for their email address. We add urgency to this offer with a countdown timer above the opt-in button. We also use the progress bar to play on the need to complete things. Just click the button and you’re finished. Then further down the page you see if they got it right. Followed by another chance for people to opt-in to your list.
This page is super effective and really easy to customize for your business. Here’s what you need to know to customize this page inside of LeadPages. This template is a tad bit different from most templates, only because it’s basically two pages in one. So you’ll customize the first part of the page, and then as you scroll down, you’ll see the second page that you customize. To change any text, just click on it and start typing. To change an image, just click on the image and select a new one. If you don’t want to use an element, or a whole section, just click on the gear icon and select hide. If you’d like to change colors to match your branding, simply click the style tab and then drag the color picker to whatever colors you’d like to use. To set up your lead box, just click on the button at the bottom of the page. Now just choose which email service provider you’d like to integrate the page with and which list you’d like to add people to. You can collect multiple form fields, such as name, drop downs, or radial buttons. Finally, change the images to match your branding or hide them if you don’t need them. All pages created with LeadPages are mobile responsive. When you’re done customizing the page, just name the page and then save the page. And as soon as we hit publish, LeadPages gives us a link we can immediately use. This is hosted on LeadPages super fast servers. You can also publish the page to WordPress, to Facebook as a Facebook tab, or you can download the files and put them on your own server.