Personalized Retargeting, Our New Coffee Mug, And Why Eugene Schwartz Is My Homeboy

Hello and welcome to the first and inaugural issue or episode, I guess, of The Marketing Minute. So I want to show you something here. It’s going to be quick and fun. So the other day, I was having these coffee mugs made for The Marketing Show, right. So there’s going to be one that says Eugene Schwartz is my homeboy. The other one says David Ogilvy has my back, and so I was screwing around on Café Press, and I was checking out like what these mugs might look like, right.

So I was doing that the other day. But get this. Today, I’m looking for a coupon code for Slide Deck, right, by – I don’t remember who makes Slide Deck, right, but I’m looking around for coupon codes on Slide Deck and I see this coffee mug like I actually see save 35% and I see my freaking coffee mug right here. How genius is that? So here’s what I want to do, okay. Two things: The first thing is I am going to give a coffee mug, a Marketing Show coffee mug that says Eugene Schwartz is my homeboy on one side, and David Ogilvy has my back on the other side. I am going to give one of these coffee mugs to a.) Someone who can tell me how this customized retargeting works.

All right, so just back story. You know, the ability to show ads to people who have been on your site is called retargeting, right. So someone visits your site, you can show them an ad that represents your brands. You’re only advertising to people who visit your site. You can pay to do that, right, but this special kind of customized retargeting, if you have done this yourself, and can do an interview about how it’ll work for you with specific numbers and results, I’ll send you a mug, or if you can get me an interview with someone who’s successfully done this and can talk about the results, not retargeting. We’ve done successful retargeting campaigns where we only showed ads to people who visited our site previously. We’ve done all that, but you can hook me up with someone who’s done this customized retargeting so we can get an interview with them here. I’ll send you a mug.

Or – Rather I should say and we’re going to give a free mug to someone who recommends someone else who should be on a Marketing Show mug and can suggest what the caption will be for that mug, right. So I might give away 2 or 3 mugs if you have a good person and a caption or if you can hook me up with someone who’s done one of these customized retargeting campaigns and can come on here, share your stats, walk us through how it works, and explain their thoughts on the process, right. I’ve done retargeting – You know, I could go up tonight and do this, but I want to hear some perspective on what kinds of things work and don’t work.

Anyway, that’s today’s Marketing Minute. I’ll talk to you later.