The Right Ad, the Right Landing Page, the Right Moment: A Simple Facebook Ads Framework for Local Businesses

Facebook Ad Landing Page Tips

As of April 2017, 65 million businesses had a Facebook page.

And yet only about 5 million businesses were advertising on Facebook—less than 8%.

Why the massive gap?

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[Case Study] The Simple Social Media Challenge That Helped Triple Side Hustle Pro’s Business

The passionate ones. The changers of the status quo. Those who put in hard work at their 9-to-5, come home, and start working even harder on their own business.

They are the side hustlers. And they are exactly who Nicaila Matthews helps every day.

Nicaila is a side hustler herself. Her day job is impressive enough: she’s Senior Manager of Social Marketing at National Public Radio. Since last year, Nicaila has been writing, recording and producing Side Hustle Pro—a podcast that highlights bold black women who’ve made their passion projects into full-time endeavors.

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Landing Page Roundup: Our Top 10 Favorite Pages from May 2017

10 of the Best Landing Pages We Saw in May 2017

While I was sorting through the contenders for this month’s landing page roundup, one design theme kept popping out at me: high contrast.

Black backgrounds with white headlines. Luscious photo images that seem to hover in 3D atop an earth-toned base. Neon call-to-action buttons.

If your landing page is feeling a little bland, take a hint from these marketers and consider turning up the contrast.

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9 Rad ’90s Websites That Totally Could’ve Used a Landing Page

It’s no secret. Around here, we think landing pages are da bomb. So much so that we wanted to traverse time and space to crack open a veritable time capsule of internet awesome and spice it up with landing pages. Behold: Nine websites of the 1990s that could’ve seriously used a landing page.

Through some miracle of world wide web life support, these sites have been both forgotten and preserved. They’ve lived alongside the birth of HTML, the dawn of email, the launch of Google, and, against all odds, Y2K. (Y2K!! As if!) And while the ‘90s was clearly the best decade in all of history, we’re betting these conversion rates were totally brutal.

Iron your Zubaz. Feed your Tamagotchi. Do the Packarena. And get ready to see how simple landing pages could’ve blasted these ‘90s websites straight into the millennium by providing clear CTAs and building beefy email lists.

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