ConversionCast: How to Use SEO to Boost Conversions | Episode 1.4 with Josh Lauer

Our Guest:

Joshua Lauer is the Marketing and SEO Analyst at Leadpages. His responsibilities include tracking analytics and providing SEO strategies to the rest of the marketing team to optimize their content.

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The Counterintuitive Remarketing Campaign Strategy That Slashed Our Cost Per Lead 87%

The Counterintuitive Remarketing Campaign Strategy That Slashed Our Cost Per Lead 87%

Most remarketing ads are pretty simple.

You saw this thing. You didn’t buy it. Here it is again. Want to buy it now?

And they’re pretty effective—certainly better than cold traffic, at any rate.

But of course, no conversion-minded marketer can leave it at “pretty effective.” So in the runup to Black Friday 2016, the Leadpages team decided to shake things up by pairing a Facebook remarketing campaign with two other tactics that had worked well for us … on their own. There was really no telling how they’d work all together.

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Landing Page Roundup: Our Top 10 Favorite Pages from January 2017

What should a landing page be about? On the most basic level?

There’s one response that comes pretty naturally to most business owners building their first couple of landing pages …

“Well, it should be about my business. Or my product, or my offer. Duh.”

But this is one situation where you might have to push past your gut instinct. Because it’s leading you astray.

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Create Incredible Opt-in Forms, Popups, Lightboxes & More with the All-New Drag & Drop Leadbox Builder

Last year, we completely rebuilt our landing page builder to give you total drag-and-drop control over your pages (and even add some completely new page elements).

Now, we’re excited to announce that we’ve done the same thing for Leadboxes®—the lightbox opt-in forms you can add to any blog or website to collect leads wherever your audience goes. Check out what’s changed:

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