Coming Tomorrow: Our Biggest Update & Announcement of 2014 (So Far)


By Kat Von Rohr, Writer for LeadPages

First, we first brought you LeadPages, and offered you over 60 landing pages for growing your business.

Then, we introduced you to LeadBoxes, and gave you a way to grow your list without a landing page.

Now, we’re gearing up to release the biggest lead generation update of 2014.

Our development team has been quietly working behind the scenes to perfect a new lead generation tool for you. After months of work, we are  finally ready to release it to the world.

We’re officially launching this new lead-gen tool tomorrow. That means if you’re a pro LeadPages customer, you can start using this new innovation in less than 24 hours.

For now, here’s a quick preview of what’s coming…

No Landing Page Required

We are officially making this announcement tomorrow, so I can’t give you all the details on this new lead-gen tool yet.

But I can tell you this new innovation will make it easier than ever before to build your launch lists, sub-lists and boost your attendance for your webinars. Also, like LeadBoxes, this new lead-gen tool also lets you build your list without a landing page.

In fact, when used correctly, this new lead-gen tool could dramatically increase your opt-ins on any list you build from now on. (Again, no landing page required.)

Imagine doubling or tripling the attendance on your next webinar -- without using a webinar registration page like this one. This new lead-gen tool makes it possible.
Imagine doubling or tripling the attendance on your next webinar — without using a webinar registration page like this one. This new lead-gen tool makes it possible.

Here’s the story of how this all came about…

Why Not a “Zero-Step Opt-in?”

For a while now, we have been showing you how a two-step opt-in process boosts your opt-in rates across multiple industries.

As a reminder: A two-step opt-in process asks your prospects to click a button before they can opt-in for your list. So your potential customers literally have to take two steps on your squeeze pages before they can join your email list.

If you sort the pages inside LeadPages with our built-in conversion tool, you will see that the eight of the top 10 performing pages at LeadPages have two-step opt-in processes.

Most people are used to seeing a “one-step” opt-in like this Basic Centered Squeeze Page. But countless tests have proven that a two-step opt-in process boosts our response. Our new “zero-step opt-in” is poised to give you even higher conversions.
Most people are used to seeing a “one-step” opt-in like this Basic Centered Squeeze Page. But countless tests have proven that a two-step opt-in process boosts your response. Our new “zero-step opt-in” is poised to give you even higher conversions.

Knowing how well a two-step opt-in process works, our team started brainstorming a while back.

We started asking questions like: If a two-step opt-in process boosts conversions – why not introducing a three-step? Or some other form of a two-step?

Finally, Our CEO, Clay Threw Out Another Idea…
“Why Not A “Zero-Step Opt-In?”

“Zero steps” means we ask your prospects to take as little action as possible to opt-in for your webinars, your launches or your sub-lists. That was it. That was the inspiration for our new soon-to-be-released lead-gen tool.

Now after months of work, we’re ready to release it to the world.

Again, we’re officially introducing our customers to this new innovation tomorrow. Check back tomorrow for a full video tutorial on how to use this lead generation tool in your business.

In the meantime, do you have a guess about what we’re calling this latest lead generation tool? (We’re not really calling it the “zero-opt-in process.”) If so, please drop it into the comments. (I’ll give you a hint: The name of this tool has been quietly announced somewhere online already.)

  • Sven Kaven

    you guys are the teaser kings 😉

    • Kat Von Rohr

      Thanks Sven! Check back tomorrow for the big announcement. 😀

  • Luis Rivera


    • Kat Von Rohr

      Thanks Luis! 🙂

  • Robin

    I think it’s the ‘login with Facebook one-click’ thing. ORRRRR it’s the thing that lets you have a video with opt-in box right in the FB newsfeed (that bombed bc of their biz model but it was a good idea).

    • Alexandre

      Or some kind of “I-will-dominate-your-browser-and-show-you-anything-I-want”… Or change your homepage…
      Or some very sneaky cookie trick…

      • Robin

        Naaaa, I dont see any of those ‘tactics’ being in line with what we know of LeadPages 🙂

        • Kat Von Rohr

          Good guess! Check back tomorrow for the answer. 🙂

    • Raphaël Rousseau

      Facebook connect needs an additional click, wrong answer (according to me 🙂

      • Robin

        Yep, true… and that’s why my comment on other thread says people didn’t trust it… that additional ‘click’ was much more than a ‘click’ in the user’s minds.

        • Kat Von Rohr

          Again love the discussion here. Thanks for the insights Raphael & Robin. 🙂

  • Mac

    Pretty simple. If you set your email up properly, you can push the person’s email address right to your sign up process. An example is the [email] tag for iContact. If we add ?&email=[email] to the link our code will automatically put them into the system as registered. WE’ve been doing it for most of the year. It does boost registrations, but haven’t see a big jump in attendance FWIW.

    • Alexandre

      They already have it…

      • Raphaël Rousseau

        That’s it, the next step (that will appear tomorrow, I predict 😉 is that they don’t only prepopulate the form but they pre-opt-in the viewer, since he/she already gave a sign of interest while following the link…

        • Kat Von Rohr

          Good guesses. Check back tomorrow for the answer. 🙂

  • Raphaël Rousseau

    Isn’t it a matter of opt-out? They’re sibscribed unless they opt-out 😉

    • spamspert

      I think you might be on to something Raphael. That’s my guess too.

      I’m guessing you guys will call it…wait for it…”Lead Gates”

      • Kat Von Rohr

        Nice! Thanks for weighing in. Check back tomorrow for the big announcement. 🙂

  • Marty

    Screw you guys and your teases 😉 how am I supposed to get stuff done with this occupying my subconscious! Tomorrow can’t come fast enough.

    • Kat Von Rohr

      Haha! Too funny Marty! See you back here tomorrow. 🙂

  • Bill

    Less friction = conversion. Good stuff guys.

    • Kat Von Rohr

      Couldn’t agree more! Thanks Bill. 🙂

  • chadryan

    Facebook Connect!… I hope. 🙂

    • Robin

      We’ve used the FB connect (under other, said ‘quietly announced’ name) and it actually hindered the conversions a bit and we asked for feedback, and they said because they didnt TRUST it.

      • Raphaël Rousseau

        Who “didn’t trust it”? The potential subscribers of the content publishers?

        • Robin

          Yes, and even ones that were PERSONALLY known by the content publishers. It was something new, and it asked to ‘approve the app’ and give them permission, etc. It made folks leery, we saw our conversions drop… when we deactivated it, they came back up. (this was on a landing page OFF of FB though)… we never tested it on a page WITHIN FB 🙂

          • Raphaël Rousseau

            Thanks for having made the things clearer, Robin!

          • Kat Von Rohr

            Fascinating results here Robin. Thanks for posting this. As a point of interest: We have also found that asking for a “like” before asking people to opt-in tends to lower conversion rates. That’s why we haven’t added Facebook Connect in the past. However, since we are releasing a major update tomorrow, I won’t say anymore so I don’t give it away. 🙂

          • chadryan

            OK. That makes sense.

            In that case, I hope it’s list segmentation using MailChimp Groups!

  • Raphaël Rousseau

    I know, it’s related to prepopulation of the input fields! When visiting the given page, one is automatically registered to the event, but there’s also a link/button to unregister oneself from the event. (it’s a kind of opt-out as I told 2 comments sooner)

    • Alexandre

      But if he is not on your list yet? How to pre-populate?

      • Raphaël Rousseau

        He (or she 😉 will be sent through a JV partner’s list (who will be encouraged to use the feature, don’t forget to educate your partners)!
        It’s a win-win-win situation if the JV partner is an affiliate: less chances to “forget” to confirm (or do it wrong, or misspell their e-mail address), more chances to be seduced by your presentation… then more chances to get commissions!
        If he comes out of the blue, then it’s a simple opt-in form that appears (one cannot guess a visitor’s address since e-mail & web are 2 separate channels of the Net).

        • Kat Von Rohr

          Love the discussion here! Check back tomorrow for the answer. 🙂

  • Fred Williams

    Man, now ya’ll got me all excited. I was in love with the 2-step, now you want to tease me with the no step? That’s just wrong.

    • Raphaël Rousseau

      @Fred, I fully agree with you: it’s not fair; either he told too much or not enough. Clay, you’re such a bad boy!

      • Kat Von Rohr

        Haha! Too funny! See you back here tomorrow for the big announcement. 🙂

  • Alexandre

    Will the price raise because of it? Just tell me so I can get in before it! lol…

    • Alexandre

      Or can be the reverse optin, that pages where first you give solid good info and then ask for optin (ok, doesn’t look like a “zero step”…)

      • Kat Von Rohr

        Great question Alexandre. No plans to raise the price that I know of. But I can tell you this will be a “pro feature” for pro LeadPages customers. Also, thanks for the guess. Check back tomorrow for the answer. 🙂

  • Quatrel

    A big Red Button that transfers money automatically to our bank accounts maybe … lol … ?

    • Raphaël Rousseau

      As he said zero-click, he probably meant that the money is transfered without the need of confirming it! 🙂
      Just a confirmation message “Hey, thanks for your money!”…

      • Kat Von Rohr

        Haha. If we had access to that big red button, I don’t think we would be working anywhere – even a place as awesome as LeadPages. 🙂

  • Kerwin McKenzie

    Oh, I’ll just wait :-).

    • Kat Von Rohr

      Nice! Thanks Kerwin. 🙂

    • Kat Von Rohr

      Haha! See you back here tomorrow Kerwin. 🙂

  • Sean Twomey

    “One Click Social Opt In” ?!

    Opt in by simply clicking the icon of your chosen social network and it will automatically use the email address that you use for that social network – similar to the way we can login to the Disqus commenting system.

    Looking forward to this – love the innovation, guys. Keep it coming.
    Excited LeadPages and LeadPlayer customer & promoter 🙂

    • josephbushnell

      That would be awesome!

      • Kat Von Rohr

        Awesome guess Sean! Also, thanks for the kind words. Our entire team appreciates it. 🙂

    • This is exactly what I was thinking – I’d put money on it being oAuth of some sort 🙂

    • Russell Lundstrom

      God I hope so, that would be awesome!

  • Already know what you’re gonna do here. It’s a good idea, but nothing particularly new…

    Basically, someone clicks on a link in you email and that automatically registers them for a webinar or another offer.

    This could also work in affiliate promotions which would likely be the thrust of the feature.

    All that being said, kudos. This will be a good addition to this already solid leadgen system.

    • Kat Von Rohr

      Good deduction. Appreciate your insight here Nick. Thanks for posting. 🙂

  • I guessed correctly with Leadboxes but this is tougher. I think it’s what Mac says. You’ll allow us to create URLs that will automatically subscribe people to lists when clicked. Possible on some email systems already but not on most.

    If you give us that not only will it allow high optin rates from links in emails (for example a JV email can contain a link that will subscribe clickers to a list and register them for a webinar) but it will add more marketing automation and list segmentation features to systems that don’t have it. So you can send a link to your list to download a freebie or visit a web page and with no opt-in they’re on a new list segment.

    Nice (if that’s what it is)

    • Kat Von Rohr

      Awesome guess! Thanks for the insight Ian. Check back tomorrow for the big announcement. 🙂

      • Bwahaha! He shoots, he scores.

        Great features guys. Will start using ASAP.


  • Zero Attack, Zero In, Zero Connect. 🙂

    • Kat Von Rohr

      Haha! Love it. Thanks Scott. 🙂

      • 🙂 thanks! I was reading about a zero day attack and thought I would give you guys a chuckle. 🙂 Looking forward to it! LeadPages Rocks!!!!

  • Prepopulating tool ? 🙂
    Whatever the name you have chosen, it’s really clever !

    • Kat Von Rohr

      Good guess! Thanks Jean-Philippe. 🙂

  • Wodzirej

    But we will still need an email providers?

    • Kat Von Rohr

      Good question! Yes, you will still need an email service provider with this new update. Check back tomorrow for all the details on this big announcement. 🙂

  • fee

    Ian Brodie and SeanTwomey may be on to something, so my guess is something along the lines of a one click step like Google plus, twitter, Disqus….My second guess is allowing the system to access to track you with a kind of ghost ad (under pop up software app) from a video or audio file.

    • Kat Von Rohr

      Nice! Thanks for the guesses. Check back tomorrow for the answer. 🙂

  • My guess…. LeadLinks

    Can’t wait… been searching all over the interwebs for any ‘leaked’ info on it.
    Guess I’ll have to wait one more day. 🙂

    • Kat Von Rohr

      Awesome! Love that you’re scouring the web for info on this Rick. 😀

    • Kat Von Rohr

      Awesome! I love that you’re scouring the web for more info. See you back here tomorrow for the big announcement. 🙂

  • Alan Redmond

    My guess is “Lead Links” when clicked add people who have previously opted in on any Leadpage or Leadbox to a new list, ideal for list segmentation

    • Kat Von Rohr

      Awesome guess! Check back tomorrow for the big announcement. 🙂

  • WishItWorkedForPPC

    “… For webinars, launches or sub-lists” huh? As in I have to already have a list. Doesn’t sound like Lead “GEN” to me at all… more like list segmentation. How ’bout the “Not Really Lead GEN Tool at ALL But The EZ PEEZY List Segmenter and/or Signer-Upper Thingy?

    • Kat Von Rohr

      Haha. Fair enough. See you back here tomorrow for the big announcement. 🙂

  • I’m guessing this is just a script that auto-registers leads for a webinar (or auto subscribes to a new list) as soon as they click from an email. We built several tools that did just this about a year and a half ago.. looks nice on paper, but in actual execution the results are up for debate on how much of a real improvement actually happens.

    • Kat Von Rohr

      Great guess. Thanks for the insight here Travis. I appreciate the comment. 🙂

  • I Don’t know if you have been using some Beta testers or not but I have been seeing a couple of neat things lately: almost like an “instant” webinar registration- no sign-up at all!
    Anyways I am still working on my pre-launch using Leadpages after your last video- still amazed how easy you make it for the small guys and gals like me to look like a million bucks! You guys do work your magic every single time! Bonne chance for tomorrow! Sarah

    • Kat Von Rohr

      Awesome guess Sarah! Thanks for your insight, and for the kind words. Our entire LeadPages team appreciates it. Bonne chance for your pre-launch! 🙂

  • “Psychic Opt-In…You’re Already Signed Up!” lol

    • Kat Von Rohr

      Haha! Nice Jim. 🙂

  • Zopt-in. ;o)

    • Kat Von Rohr

      Haha! Thanks Linda. 🙂

  • I’m with Nick Rogue, it’s going to be a link you put in your emails that when clicked automatically signs you up to another list (ie a webinar reg list).

    The language in your post is telling – help you build your launch lists, sub-lists and boost web attendance. It doesn’t say build new lists.

    The only challenge with this is making it available for all auto-responders as they each have their own rules.

    Hmmmmm still rubbing my chin a little! 🙂

    I love the fact that you’re always innovating over here, great platform! 🙂

    • Kat Von Rohr

      Good guess! Thanks for weighing Jo. Appreciate your insight. 🙂

  • artie

    what ever it is, i;m sure it will be epic! ! just hope they bring Lead Player back soon not many alternatives out there 🙁

    • Kat Von Rohr

      Thanks Artie! Appreciate the kind words. 🙂

  • Heiko Lehmann

    Well, as a german guy I can only imagine, you have gained a permanent data-channel to the NSA-Server so that all personal information of the prospect is being succed out of the database instantly and automatically filled in to the optin with no click! But you went even further and erased the optout-option by indicating, that intimate details will be send to the spouse/boss/parents/facebook which the prospect rather not wants to get public. So you realize 100 % automatic zero-step and no way out optin – nice job, guys!!!

    • Kat Von Rohr

      Haha! Too funny Heiko. Thanks for the comment. 🙂

  • Bruce

    CodeName: “SubZero” ?

    • Kat Von Rohr

      Haha! Nice. 🙂

  • Damn you guys are good!

    • Kat Von Rohr

      Thanks Chris! 🙂

  • Craig Caron

    “No Lead Optin” 🙂

  • Vik

    LeadLikes or LeadPlus or LeadDrop would be my guess. If they are logged in to Google+ or FB, it auto grabs their profile info and ads it to your list. To maintain and preserve the Lead Pages brand, I think the name would most likely start with “Lead”. Any prizes for being at least 50% correct?

  • so… about the announcement today…

  • Kat Von Rohr

    IMPORTANT: We just released this innovation. So no need to guess anymore. Instead, you can hear all the details on this major update in our latest video:

  • Lyn Bowker

    Can’t wait!!! Sounds ground-breaking! Love rule-breakers and thought leaders like you guys who actually take your creativity through to production!! Woohoo!! Good job guys – will def be using this option when I launch soon.