[Marketplace Announcement] This ‘Sandwich Upsell Page’ Got 90% of Buyers To Upgrade Their Purchase

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Upsell Template Button

Frequently Asked Questions About This Sandwich Upsell Template

How Do I Purchase This Template?

Click the “purchase” button above. This will take you to a screen where you’ll be asked if you’re a LeadPages customer or not.

  • If you are a LeadPages customer: You will be asked to login to your LeadPages account (if you’re not logged in already). Follow the directions to purchase this template for $7. Once you confirm your purchase, we will deliver this “Sandwich Upsell” template to your LeadPages account where you can customize it and start using it immediately.
  • If you’re NOT already a LeadPages customer: You will be redirected to a different screen where you’ll be offered a free 30-day trial of LeadPages — when you purchase this $7 template. This is necessary because you must have a LeadPages account to make this in-app purchase and use this new affiliate portal template.

Follow the directions to confirm that you would like to purchase this template for $7 and get a free 30-day trial to LeadPages. Once you confirm your purchase, we will deliver this template to your new LeadPages account where you can customize it and start using it immediately.

Where Does My Template Go Once I Purchase It?

Once you confirm your purchase, we instantly deliver your new template to your LeadPages account. You will see it appear as a “premium page” at the top of your membership area.

Is a LeadPages Membership Required to Use This Template?

Yes, an active LeadPages subscription is necessary for continued access and use of this premium template. That’s why we are giving non-LeadPages customers 30 days to test out LeadPages free, when they purchase this premium template.

Does this Mean that LeadPages is No Longer Creating New Templates for its Existing Customers?

Absolutely not! At LeadPages, our in-house team will continue to develop cutting-edge landing page templates for you as long as you remain a subscriber. Look for these templates to be released regularly — just as you have come to expect.

I Think I’m a LeadPages Marketplace Early Adopter… How Can I Get Access to This Template as Part of My Membership?

If you purchased a Pro Annual subscription to LeadPages prior to March 28th, 2014 at midnight (and you still maintain this pro annual account), then you are an early adopter of the LeadPages Marketplace. This means you will receive this premium template as part of your membership.

To access your premium template: Click the “purchase” button above, as if you were going to buy this template.

After you click the button above, our system will ask you to login to your LeadPages account. Once you login, our system will recognize you as a “Marketplace early adopter” and you’ll be redirected to an “early adopter” screen to access this template.

On this “early adopter” screen, click the button to confirm you want this new template. Once you do, we will deliver this premium template to your LeadPages account where you can customize it and start using it immediately.

What if I’m a Developer and Want to Submit Templates to the Marketplace?

If you’re interested in selling your templates in our Marketplace, click the link below and enter your email to get on our notification list, so you can be notified with more details about submitting templates to our Marketplace.

Get 100% Commissions On All Templates You Sell In The LeadPages Marketplace! Click Here To Get On The Early Bird List.


Upsell Template Button
Today, we’re announcing the second template available in the LeadPages marketplace. We’ll be launching the full on marketplace in the next month or so. For now though, we’ll be releasing one template at a time right here on our blog. The second template available comes from Antonio Rillera. Antonio runs Rilleradesign.com and has done some amazing work for us in the past. If you’re a designer and you’d like to submit your designs, click the button below this video to get on the notification list for when you can submit your designs to the marketplace.

Now Antonio originally created a page like this for his own product WP Contest Creator. This page is sandwiched in between your sales page and your checkout page. So for example someone comes to your sales page and clicks add to cart then they get to a page like this upselling them on an enhanced version of your product. They either take the upsell or they don’t take the upsell and then they check out on the order form page. So again, the page that we’re releasing in the marketplace today is the upsell page that’s sandwiched between your sales page and your checkout page.

Here’s an example of how we use this type of upsell page in the past. Back when we sold our video player LeadPlayer, people would click the on this add to cart button and then they’d see the upsell page. From there, they would decide if they wanted to take the upsell or not and then they’re taken to the appropriate checkout page. So lets’ get scientific on this page and dissect the different elements and how they work. First, at the top there’s the steps completed. When people see that they’re in a process, they’ll tend to stick around longer in order to complete the steps. Then there’s a big attention getting wait graphic and this gets people to stop and to be open to the information you’re presenting them. Then their eye moves over to the enhancements we have available.

In the case of LeadPlayer, we had a multi-site license available that came with no player branding and an unlimited license that allow them to use LeadPlayer on an unlimited number of domains. This was the multisite version of LeadPlayer. So the regular version of LeadPlayer was $107 but for an extra $40, they got the unlimited version of LeadPlayer. So the checkout process starts with the regular price here and then if they decide they want the multi-site license when they check this box it adds the upsell deal to the total. The way this page works is when the upsell box is not checked, it sends you the checkout page A which is for the standard version of the product. When the upsell box is checked to get the upsell version of the product, it sends you to checkout page B which has the upsell added to the price. So here, you’ll want to have the standard advertised price and then below it you’ll want to have the enhancement or upsell here.

At this point, the question might be what kind of upsell could I create? Let’s go over some example upsells you could use. If you’re selling a membership site ,the enhancement might be a version of the membership site that comes with coaching. If you’re selling a digital information product, an enhancement might be that you get the physical version of the product. So if you’re buying an eBook you might get the hard copy of the book as well or if you’re buying videos, you might get the DVDs as well. If you’re buying consulting the enhancement might include an onsite visit or something done for you. In other words the consultant creates a real work for hire product for you like a website or a meal plan if for example you’re a nutritional coach. If you buy some guitar lessons, the enhancement version could come with a guitar or maybe a week of in person lessons. So you get the idea of the upsell version of the product as an enhancement of the standard version of whatever you’re selling.

Now coming back to the page the purpose of this video is to continue to encourage people to purchase the original product and to encourage them to purchase the upsell. This not only increases conversions on the original product but it also increases conversions on the upsell. When we use this page with LeadPlayer, over 90% of the people took the upsell so it’s super effective. One thing to know here when people come to this page and the video is set to auto play, people are sure to see your offer and they have to shut the video off in order to stop the video. Whereas if it’s not set to auto play they actually have to go in and hit play so they might not see your offer. We sell higher conversions when the video auto played so we’ll go over how to set that up in just a minute.

This is the video that did incredibly well when we sold LeadPlayer so let’s go through this video and figure out why it worked.

Here, we’re congratulating people on their decision to purchase. This further solidifies the decision they’ve made. Here we further sell them on the benefits of the base version of LeadPlayer.

As you can see, this has already taken up the first 30 seconds of the video so if this takes some time that’s totally okay. From there, you’ll sell them on the immediacy of access. They’ll get access to your product very soon. This makes it more seductive and makes it more likely that they’ll follow through with the purchase.

Now we’re telling them about the enhancement to the offer.

Now we’re justifying the price by saying that if you get one more additional client this will pay for itself.

Now we’re ensuring them that they’re just about complete and then we encourage them to finish the checkout process.

[vide playing]

So to sum up the points covered in the video, first congratulate them on their decision. Second further sell the benefits of the base version. Third, sell them on the immediacy of access. Fourth, tell them about the upsell, fifth justify the price, sixth ensure them that they’re almost done and seventh encourage them to finish the process. So this is how we structured our video that helped 90% of people decide to take our upsell. If you’re unsure how to structure your upsell video, we’ll include the transcripts and slides from our original LeadPlayer video so you’re able to see how we structured our offer and you’ll be able to model it for your own video. You can download those by clicking the button below this video.

So now let’s look at how to get this page. You can purchase the full version of this upsell page from the LeadPages marketplace or you can download the PSD of this page below. If you’re a LeadPages marketplace early adopter, this template is free for you. When you go to check out, this template will appear as free. If you’re a LeadPages customer, this template costs $7. If you’re not a LeadPages customer this template costs $7 and it comes with a free 30-day trial of LeadPages so that you can easily customize and deploy this page on your website.

I need to point out here that an active LeadPages subscription is necessary for continued access and use of this premium template. That’s why we’re giving you 30 days to test out LeadPages for free. So to purchase this page from the LeadPages marketplace simply click on the button below this video and you’ll be taken to the template page. Click on the purchase button. If you have a LeadPages account, use your log-in information to log in and purchase the template. If you don’t have a LeadPages account, you’ll be asked for your information to purchase. When you purchase the template, it comes with a free 30-day trial of LeadPages. After the free 30 days you’ll be charged $37 per month for your LeadPages standard monthly subscription. If you’re an early adopter, a LeadPages pro or a standard customer or a new user of the marketplace, once you purchase the template, you’ll be immediately routed to the template editor to start customizing your template. If you’re not ready to customize the page right now, you can access this page later when you view the templates then select the premium templates here on the left.

Now let’s jump in and customize this page. Like all templates inside of LeadPages, you just click on an element to edit it. For example, I’ll just click the logo and I’ll add in a LeadPlayer logo, click the video, go to the empty box and then insert my embed code. Here, you can use videos from YouTube, Vimeo, Wistia, or any other video service that gives you an embed code which is basically any video player out there. I’m going to use YouTube here.

Now you want this video to autoplay so with the embed code, look for the end of the video URL like this then add in question mark, autoplay equals 1 inside the quotation marks like this. This will enable autoplaying on this video which is what we want. Now I’m going to go into the style settings and update the completed step color here. Just click the box and adjust the slider and the color will update. If you’d like to hide any of the sections, just click on it and then select hidden. So I’ll do that for the steps here and I’ll hide those. For the text here, explaining my upsell, I’ll add that in.

Now a cool part about this template is the bullets dynamically adjust as I add or subtract bullet points. This helps to not limit the benefits you can put on the page here. Now I’ll update the check box text by clicking on it and adding the correct info. Now we need to add the product info here and the base price of our product followed by the upsell information and the upsell price. Now this is important. We need to add the discount price down here at the bottom so the totals will be correct when they choose your upsell and you’ll probably notice when you’re editing these numbers the totals don’t update immediately. If you like to have the numbers recomputed correctly click on the preview button to see the page and the numbers will show correctly. The final and most important step is setting up your checkout pages. So we’ll go to dynamic controls then you’ll see the upsell purchase URL and the default purchase URL. So in the default purchase URL, enter the checkout page if they decide not to take the upsell.

In the upsell purchase URL box, you’ll enter the URL of the checkout page if they do decide to take the upsell. You’ll also want to add your thank you page to your conversion goal tracking so LeadPages is able to track conversion data for you. Now the page is customized, I’ll name it then I’ll save it and once I save the page and hit publish, the page is now live on the internet and LeadPages gives me a URL that I can use to immediately view the page. So we’ll go there and checkout the page. Here’s the page we’ve just created. It looks fantastic. The page is also mobile responsive so it will look fantastic on any size screen.

Now back in the publishing window, we have a few more options. You can publish the page to the WordPress, publish the page to Facebook as a Facebook tab or finally you can download the file and put it on your own server. If you haven’t purchased this template in the LeadPages marketplace, it’s quite a bit more difficult to customize and publish. Here’s what you’ll need to do if you haven’t purchased this template from the LeadPages marketplace. You’ll need to download the PSD file below, hire a copy writer to create the copy on the page and in the video, hire a coder to customize the page, add in the copy and the video, update the images, slice up the page, make an HTML file a CSS file, and also a JavaScript file.

Finally you’ll need to work with a developer to upload it and publish this page to your website. So those are all the steps you’ll need to take if you don’t purchase this page from the LeadPages marketplace. If you don’t own this template, we recommend you get it now. Having an upsell page is a great way to increase revenue per customer. Remember we use this exact page when we were selling player and saw 90% of people purchase our upsell. So to get this page, just click the button below this video.

I’m Jeff Wenberg and I’ll see you further on up the road.

  • Sandis Viksna

    How does this affects conversions with up-sell page in the middle?

    • Kat Von Rohr

      Great question. In the past, we have found that having a upsell page in the middle increased our own conversions. As we mentioned in the video, 90% of our own buyers responded to our upsell offer when we inserted this page in the middle of our checkout sequence. Of course, your audience may respond differently — so you’ll want to test to find out.

      • Kerwin McKenzie

        Maybe an option could be added so you can put the upswell page where you want it to be or add a down sell?

        • You can put this page whenver you want it to be and it can be used as a downsell page.

          • Kerwin McKenzie

            So I can use it multiple times in the purchase path you are saying @claycollins:disqus ?

          • Yes. We don’t limit where this page is used in your process.

  • vinay

    Hi Clay , in fact just few days ago i found out an error/bug in leadpages where it was not charging me a single rupee for the first new premium template with in my basic monthly membership. I alerted the support staff as this could mean losses for you guys and your designers as free templates is only meant for pro account holders and that too who signed up or upgraded during the promotions . Well i told the staff that i deserve a complementary upgrade with the marketplace feature. Well the negative reply i received was a kind of rude kind where they denied me what i deserved. I could have really appreciated it if you could have found a way to keep your members happy who care for your company and are always on toes to support you.

    • Kat Von Rohr

      Thanks for the feedback Vinay. I appreciate you reaching out to let us know, and I’ll be sure to pass your feedback on to our team.

      All the best,
      Kat Von Rohr, Blog Editor

  • Brian

    If LeadPages is listed, i will buy your shares! Amazing company with amazing products.

    • Kat Von Rohr

      Thanks for the vote of confidence Brian! Truly appreciate the kind words. 🙂

  • Clay! I bought your Early Adopter offer in March but somehow or another it never went through. Your support desk is giving me a flat-out “no”. So here’s a deal: I sign up as an affiliate and promote LeadPages to my HUGELY responsive list over 250,000 strong. I only promote for 3 people in the world and am closed to new JVs. (If you want proof, try making a JV request to my NeverColdCall.com help desk.)

    Looking forward to your reply! I’m kicking ass with LeadPages and have already recommended it to tons of people who have signed up as well.

    • Hi Frank! Thanks for being a customer and to referring folks to LeadPages. We all appreciate it.

      In order to be an early adopter of the LeadPages marketplace, you needed to have purchased a Pro Annual subscription to LeadPages prior to March 28th 2014 at midnight. My records show that you’re a pro monthly member: unfortunately that doesn’t qualify.

      Unfortunately, we do need to be fair to everyone across the board, regardless of how many sales they generate for us as affiliates. There can be a lot of cronyism, nepotism, and favoritism in this industry, etc in this industry and I want to ensure that we don’t gave a superaffilaite any worse or better treatment than anyone else.

      But with regards to being a superaffiliate . . . I looked into our affiliate records and I don’t see that you’ve signed up for an affiliate account and used it. So I must be misunderstanding what you’re saying about promoting LeadPages to 250,000 people.

      Anyway, we do very much appreciate you and your saying kind things about us to others and we absolutely do care about that. If I’m wrong about any of the facts here people to submit another support ticket and reference this comment thread and I’ll do my best to try and resolve it.

      Warm regards,

  • Martin

    The section “Product Total” and “Discount Total” cannot be changed, please fix this

    • I tried it myself and the numbers can be changed. Please watch the entire video above for the full tutorial.

  • Standard Annual Member

    Well… It is not a surprise that members are confused. There have been a lot of changes. Please explain (once more) as it is confusing for those of us who have been with Leadpages for a bit. We for example are on the Standard Annual. We realize that we do not qualify as Early Adopters. Simple enough.

    BUT it was quite a surprise that with 3 months pre-paid remaining on our subscription we must choose a new subscription TODAY in order to purchase this new Template. ?? WHAT?

    We plan to stay with Leadpages but naturally are uncertain which level we will be renewing at today – perhaps we will go Pro, but it is not convenient at all to choose such a big decision today when simply trying to get to the cart just to buy a $7 Add-On template.

    Did we miss something? Had we known that the ONLY WAY to ever gain access purchase new Marketplace Templates would be to choose and purchase a renewal plan FIRST … we could have done so a few weeks ago, as we likely will go pro. It just seems weird that a fully paid member can’t simply pay for a template today…

    And it also seems weird that you are forcing this on those that attended your webinars and watched you grow and purchased Lead Pages before you became so famous and more pointedly just as you were adding annual subscribers to increase your core financial foundation just weeks PRIOR to your $5 Million in financing. We were supporting you so you could grow for us.

    We LOVE the “new” Leadpages but please don’t forget about all us folks that took a chance on you with our individual hundreds of dollars.

    • Hi! I don’t know of members being confused. With 15K+ members I’m sure from time to time someone will be confused but folks overall people seem really happy with LeadPages from what I can tell. Our amazing customer support would love to help you. If you have any questions, please file a support ticket at http://support.LeadPages.net and they can get your issues straightened out ASAP.

      Warm regards,

    • Eric

      Agree 100% with this… I purchased right after the first launch and when I bought there were no other levels, just one. Clay said they didn’t even
      know what the recurring would be, hinting that it would be less than we
      had just paid. So then a new level was created and pricing increased. Fair enough, I have no issue with a company growing and increasing prices, but what about the people who got you to the point you are now? Why was there no discount for those early adopters to jump on a new level?

      I reached out to ‘support’ but never got a real answer to my question as to why early adopters had to pay the same price as someone coming in off the street. I was told that the price I paid then would be ‘locked in’, but what good is that when you keep creating new levels that require upgrading?

      And BTW, just saying support is awesome does not make it so. They may be able to handle technical issues, but when asking about this issue specifically it was extremely frustrating that NOBODY even acknowledged the issue despite several times trying to outline it. You don’t have to agree with my view, but at least teach your support to acknowledge it. That is customer service 101 guys. I’m not confused about what you’ve done, just ticked off for being treated like a throwaway customer.

      • Hi Eric, we absolutely 100% will always honor the early adopter rate for the version of LeadPages that you got. The early adopter rate, however, doesn’t lock folks into a lifetime of discounts on everything LeadPages ever puts out. I’m sorry that not getting a discount on every future product leadpages creates makes you feel like a throwaway customer, but we very much value you and your business.

        Warm regards,

  • Nick Ritchie

    Just purchased it, and am not satisfied… Yet!

    Here’s why… The ORDER NOW button at the bottom of the Sandwich Upsell Page has NO OPTION to add paypal link or any link to direct to a designated checkout??????

    • Hi Nick! Thanks for your comment.

      If you have questions about this template or any other template I’d encourage you to contact customer support at http://support.LeadPages.net ; in the case of this template, you’ll see how to do what you need to do if you watch the full video tutorial above. At about 10:45 seconds it shows you how to use this template with PayPal or any other shopping cart provider. If you have any further questions about this template our customer support would love to help out.

      Warm regards,

  • Lauchlan

    A suggestion … could the team post decent size images of each of these new templates so people can see quickly what they are and what they do? Either that or a ‘demo’ button so we could click a link and see the template in action.

    Personally I really can’t be bothered watching videos to see if I MIGHT want to use a template or not – I want to be able to quickly look at an image to see what it’s about and whether it’s of interest. THEN I might be interested in watching the video or just buying it.

    Also having some sort of template image gallery for the standard templates and for the marketplace would be useful.

  • hi there, I believe I am an early adopter but it is still asking me to pay??? the last premium template uploaded fine for me after confirming I was an early adopter. please let me know what’s up. please & thank you

    • Hello Clay or Support – an answer to my question would be very appreciated – please & thank you 🙂

  • Derrick Horvath

    Are you guys going to implement checkout pages that are integrated with payment processors like Stripe? That could be very interesting, because then we can do an entire funnel with leadpages.