“The Marketing Productivity (GASP!) Quadrant”

Hello everyone and welcome episode number two of the marketing show. I am Clay Collins and today we’re going to be talking about the productivity system. I’m going to be showing you the productivity system that I use to make sure that my marketing efforts produce the financial results and numbers that I’m looking to hit. Now, as you may or may not know about me, I hate, hate, hate with a passion, productivity.

The first time I went online in a big way was a blog called the “Growing Life” where I pretty much just railed phonetically against productivity and the productivity industrial complex. I hate the book “Getting Things Done” by David Allen. In terms of my own personal productivity, I rarely get up before 10 in the morning, I’ve really enjoy sleeping in and I don’t get more than one thing done per day. So, this show that I’m doing today, this is the only thing that I’m doing today but despite that, the income for my company keeps on going up and up and up. The results we’re having are increasing steadily and I attribute that largely to the system that I’m about to share with you. So, let’s head on into the computer and I will show you what I got.

Alright. Now, before we start implementing this goal setting system, we need to do some basic, good old fashion financial money based goal setting. So, financial money, I guess that’s kind of redundant but – alright. So, the first thing we need to figure out is how much money we want our marketing to make us per year. So, let’s just say we want to make 2 million. Alright, there it is, 2 million. Now, in order to make 2 million per year, we need to make – let’s see, we need to make roughly $166,000 per month.

Now, I don’t like that number, it’s not very satisfying to me, it’s kind of messy so let’s just round that up to 200,000. Alright, so we have to make roughly 200,000 per month to make 2 million per year. If we have to bring in $200,000 per month then that means that we need to bring in how much per week. Let’s just divide this by four, around 50k and let’s just assume that we have two solid productive days per week. Now, most people don’t even have that but let’s just assume we only have two productive days per week, right? So, if that were the case, that means the work that we do during those two solid productive days per week need to bring in roughly $25,000 per day.

So, now that we figured out the kind of money that we want to bring in, we can proceed with this productivity system and this productivity system is basically four quadrants. It’s that simple. And these quadrants could be written down on a piece of paper, they could be written down on your hand, a 3 by 5 card, it really doesn’t matter. You don’t need any complicated technology to do this.

So, there’s basically four quadrants in this system. In the first quadrant, you write down one thing for the month and this thing needs to produce $200,000 because that’s what we need to bring in per month. We need to write down one thing for the week and that one thing needs to bring in $50,000 and one thing for the day which we determined needs to bring in around $25,000 and then a section called now, right? So, here’s what you do with this. At the beginning of your month or of each month, you sit down and you ask yourself, “What activity could I do this month that over the course of a year would result in $200,000?” right, because we’re starting with this month’s quadrant.

And let’s just say that activity is to launch a product. Now, if you launch a product during a given month, it could be that you don’t necessarily bring in $200,000 that month but over the course of the year, because that’s sort of the scope that we’re looking at over the course of the next 12 months, launching a product, you know, if you set it up on repeat, I mean, if you do it right, launching a product could result in $200,000 over the course of a year, right? And based on this one activity that you have for your month, it’s going to meet your desired income goals, you can go ahead and pick some of the one thing that you’re going to do that week and of course this is a derivative of the thing you’re going to do for the month.

So, if you are to launch a product, obviously you need to create a sales video to sell that product. So, this thing of course is derived from this thing, right? And if you’re going to create a sales video, one thing that you might want to do is you’re going to write a script. You’re going to inevitably need to write a script for that sales video. And you know, writing a script for a sales video which is what you might do during a one day during this week which is part of this month certainly has the potential to result in 200 – I mean, in $25,000 in value for your business over the course of the year and then of course based on, you know, this activity which is to write a script for your sales video, you need to outline the sales video or outline the script for your sales video.

So, what you’re doing now, right, in any given moment is derived from the thing you’re going to do for the day which is derived from the thing you’re going to do for the week which is derived from the thing you’re going to do for the month and whenever you place one of the activities in this box, it needs to match up with the dollar value you have for that quadrant, okay? So, this is my productivity system in a nutshell and what this has forced me to do is think very hard about the things that I plan to do and how they align with the business objectives of my business and this has been a responsible for us nearly doubling our business revenues every year. This has just been a fantastic tool for us and I encourage you to use it yourself. There are a lot of people going around doing a lot of things in their business that really aren’t productive, really aren’t going to move their business forward and really aren’t going to give them the cash flow necessary for them to tackle some of the bigger goals they have for their business.

So, I’ll leave this in your hands and I hope you make good use of it. I hope you apply this and I hope you use this to really skyrocket the success of your business and your marketing.

Alright, that about wraps us up. Thank you so much for watching. Before I go though, I have a question for you. It’s the question of the week and that is this, alright? I just got this Kindle, yes, it really does fit in my front pocket. And, you know, frankly it got a bunch of geeky nonsense on here that you would expect someone like me to have. So, you know, gain based marketing, scientific advertising, you know, classics like that, you know, Breakthrough Advertising Eugene Schwartz, stuff like that, right? I need to lighten up a little bit here.

So, here’s what I need to know. I want your recommendations on trashy, trash, trash, trash page turning fiction, right? Like, I want to be caught in like a sea of drama that won’t let me go, right? So, what are your recommendations? Don’t tell me Tolstoy, don’t give me Warren Piece, you know, I don’t want classic literature here. Not like, you know, The Bell Jar or something depressing like that. I want trash fiction here. So, go ahead, give me new recommendations. I want them all. And I’m going – I’ve mean to start reading something like this soon. I think it’s going to be good for my copywriting and just fun in general.

So, you know, let me know what you think. And I will see you next week. Thanks for watching the show, I do appreciate it. Take care.