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Back in the day Juan Martitegui from Mind Valley Hispano created this pay per click ad words landing page and donated it to us so LeadPages users could also use this high converting page with their paid media campaigns. Mind Valley spends millions of dollars a year on paid advertising so they know exactly what they’re doing. They designed this page from the ground up to not only convert incredibly well but to also get you a high AdWords quality score. By having a high quality score, you pay less per click. So this page was designed to convert more traffic, get a lower cost per click and it works incredibly well.
In fact, thousands of marketers have used this exact template to create the landing pages their ad traffic is directed to after clicking on an ad. Based on the success of this template, we created the ad words ppc 2.0 landing page. This page was created with our own in-house paid media manager Andrew Scherr. Over the course of Andrew’s career, he spent over $15M on paid media primarily focusing on AdWords. So this page is based on best practices for conversion we’ve learned here at LeadPages, best AdWords compliance practices learned by Andrew and also in best practices to get a high AdWords quality score for your ads. Having a high AdWords quality means that AdWords thinks your ad and landing page are relevant and useful to someone looking at your ad. The more relevant and useful, the higher the quality score. Again the higher the score the cheaper the ad per click. A solid ppc strategy.
Most ad platforms are super picky with what you want to see. So getting a page that Google really likes is sometimes a real chore. That’s why we tapped Andrew’s wealth of knowledge about paid media compliance and what he’s had the best success with. This AdWords PPC 2.0 landing page is what came out of that expertise. The page is designed to be compliant with what ad platforms want to see on the pages ad traffic is directed to after clicking on an ad.
Also, Andrew has found that any time his headline and ad quality match, the quality score will often go up and bring your cost per click down. For example, an ad talking about cable TV that goes to a landing page talking about cable TV will always get a better quality score than an ad talking about plasma TVs that goes to a page talking about projector screens they just dot match up.
The reason matching your ad copy and your headline is so effective is because it loops the ad and the page together to create a cohesive user experience for the person clicking on the ad, , which should in turn boost your conversion rate. So our headline section here is set up to ad ad headline very well.
Next, in this section we tell the visitor what they’re getting on the page so it becomes very clear the moment they land on this page what’s happening and what they’ll be getting. Moving down to the next section we aim to be very clear about who we are and what we do here. Reason being most people coming to this page from a paid ad aren’t going to specifically know you or your product so you need to make a brief introduction so they can get that information quickly and easily.
To accomplish this we have the about section and then further down the page we have the company overview section. You can customize these for your business or hide what you don’t need. Next we have the testimonial slider here, , which not only looks really cool it also provides social proof that you and your product are being used by happy customers. So all of these elements work together to make a really high compliant, high converting landing page for paid media. Let’s look at the only things you need to know to be able to customize any LeadPage. Number 1, to change any text, just click on it and start typing. Number 2, to change an image, just click on the image and select a new one from your image bank. Number 3, if you don’t want to use an element or a whole section just click on the gear icon and select hide. Number 4, if you would like to change colors to match your branding, simply click the styles tab and then drag the color picker to whatever colors you would like to use. Number 5 let’s set up a LeadBox. Just click on any buttons opt-in on the page and you will see your LeadBox.
First, just select , which email service provider you would like to integrate the page with and then , which lists you would like to add people to once they opt in on this page. You can add multiple form fields, radio buttons, drop downs or whatever it is that you have set up in your email service provider. Like with the LeadPages if you would like to change these images, just click and then select what you would like to swap them with. Type in your headline copy and that’s it. Your LeadBox is now ready to go.
Number 6, let’s set up the lead magnet delivery so that when someone enters our contact information, they will be given immediate access to the lead magnet you’re giving away. For example, you could give away a PDF, a video an eBook and so on. You just turn this on, enter in the details and your email message and then LeadPages allows you to upload and maintain a library of your most valuable lead magnets to give away in exchange for someone’s email address. So you just select , which ones you would like to give away when someone enters their email on this page.
Number 7 just go through the rest of the page and continue customizing it. You can type in new testimonials, swap out pictures and update these for the slider. Now a quick note here, for the slider will not display in the editor here. You will see the different testimonials compiled into a slider once the page is published.
From there, you can hide sections, change images and do whatever else you want to do to this page. Now we’ll just name the page and then save the page and that’s it we’re done. Now we can use the LeadPages’ generated URL to go see the page live on the internet right away. You can see that it looks great, the slider is working with all the updated testimonials and the page is completely mobile responsive so it will look great on any screen. You can also publish this page to WordPress, publish this page to Facebook as a Facebook tab or you can download the file and put it on your own server. If you’re a LeadPages customers, this page is ready for you to use right now at my.LeadPages.net. If you’re not a LeadPages customers, you can download the file below but you’ll need to be a coder or hire a coder to modify the HTML integrate the page with your autoresponder and publish the page. We’ve found that this can take weeks or months and hundreds of dollars to implement. If you’re a LeadPages customer, you can publish unlimited pages and do all of the customizations within minutes without ever having to touch a line of code. Just head to www.LeadPages.net and click on the button below the video to get LeadPages. If you are unsure which plan to go with, we recommend the Pro Annual plan as it comes with majority of the features we have, allows for split testing your LeadPages and LeadBoxes and is 40% cheaper than paying monthly. All of our plans come with a 30-day guarantee so join us at the Pro Annual level today.
I’m Jeff Wenberg and let’s go buy some ads.