[Landing Page Download] The Long Form Squeeze Page, Good for SEO & AdWords

Long Form Squeeze Page

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Click here to download this template

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Whew, that might be a little too complicated.

Some of the best performing landing pages and LeadPages are the most basic ones. For example if I sort our opt-in pages by conversion rate, some of the highest converting opt-in pages are the most simple. Too much copy can make a visitor not want to opt in. It can make them suspicious like why are you writing pages and pages of copy to get me to opt in for this amazing free thing? If that’s amazing and it’s free, it shouldn’t really take much to get me to opt in. It’s sort of like trying to shoot an ant with a bazooka.

But there are always exceptions to the rule. For example, this page converts incredibly well and is really good for some things like Facebook ads or linking to or from your blog post. But this won’t be by approved Google AdWords. It doesn’t give people a lot of info before opting in and in some markets that’s needed and also you probably won’t rank too well in search engines with this page. With all that mind we created, the long form squeeze page template, we’d like to say thanks to Natalia and Frank Kern for helping out on this template. We took an opt in page and added our LeadPages mojo to it and we think this is going to be a very powerful opt-in page for you. The reason this page is powerful is it sandwiches compelling copy between opt-ins so there’s no wasted space and it isn’t overwhelming people coming to it. The page starts with a high call to action which is proven to boost conversions so for people that are ready to go ahead and opt in right away and don’t want to read the rest of the page, this section lets them opt in and be done with it.

For people that are on the fence and they need to read a little more, they’re directed to a small section of copy in the middle of the page to get them over the fence and then to make it easy for them to opt-in, there’s another call to action below the copy. It’s also mobile responsive so the page will display correctly no matter what size screen your visitors have when they see it. This page also functions great when used on Facebook. If you’re running Facebook ads, this will be a great page to use as a Facebook landing page. The layout works perfectly and the brevity of the page aligns with most Facebook users attention spans so that’s just one more option for this page.

Let’s take a look at how to customize this page inside We Pages. As with all of our pages, you simply click on something to edit it. So let me go ahead and add my logo here. I’m giving away free video guitar lessons as my lead magnet so I’m going to add an image representing those here so people understand what they’re getting. Then I’m also going to add it down here as well and then I need to add my compelling headline copy to capture people’s attention and either get them to opt in or read further. Now I want to add my compelling body copy as well and this can take a little bit to edit depending on how long your copy is but I’m just going to space it out right now and make sure that everything looks good to go. At the bottom of the page I want to edit the call to action so I need to add my video lesson image again and then change the copy to match my offer.

Now here are two important steps: I need to set up my opt-in form integration so I’ll go ahead and click on that. Select what service that you want to integrate with and which list that you’d like to add people to. Once that’s done, you can collect email addresses. Finally, I need to set up my lead magnet delivery section here at the top. The lead magnet delivery system handles sending your free report, downloadable eBook or videos or whatever else that you’re giving away to in exchange for someone’s email address while your email service provider still functions exactly the same way as it normally would and sends out all the other emails that you’ve set up in your email service provider account. This makes it so easy to give stuff away in exchange for people’s emails so we suggest that you use this on your pages. Okay.

So once we’re done customizing, you’ll name the page then save the page and then once I save the page, it’s now live on the internet and as soon as I hit publish, LeadPages gives me a URL that I can immediately view so let’s go there and check it out. As you can see, here’s the page we just customized.

Back in the publishing box, you also have the options to publish this page to WordPress, publish the page to Facebook as a Facebook tab or you can download the file and put it on your own server. If you’re not a LeadPages customer, you will need to be a coder or hire a coder to make the downloadable template below work.

For non-LeadPages customers, it’s a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer. If you’re a developer, click on the link below and opt-in to get this long form squeeze page template and our lead magnet delivery system will deliver it to you. Modify the HMTL and CSS using your coding skills or the coder you’ve hired, integrate it with your autoresponder, WordPress, etc., get your landing page code that you’ve generated and then publish the page. So these are all the steps that you’ll need to take if you’re not a LeadPages customer. If you are a LeadPages customer, you don’t need to do any of that. The template is already available in the member’s area and you can start using it there and please let us know what you think of this new template in the comments section beneath this video.

Again if you’re not a LeadPages customer and you’d like to use this template, head to www.LeadPages.net to get LeadPages.

I’m Jeff Wenberg. Have a great day.

[0:04:49]

  • Wolfgang DeLaurentis

    Nice information!

    • Kat Von Rohr

      Thanks! Appreciate the feedback. 🙂

      Warm regards,
      Kat, writer for LeadPages

  • Blasko

    Everybody and their granny is talking about Facebook right now. I like that I can use it there so will try it out. I also like the concept of addressing fast action takers and more careful thinkers in one page. Thank you & ciao

    • Kat Von Rohr

      Haha – yes, true. Everyone is talking about Facebook. 🙂 Speaking of – did you see our last video? We just released a different template that was designed from the ground-up for Facebook. If you haven’t seen it yet, you may want to check it out… http://blog.leadpages.net/the-facebook-list-building-landing-page/.

      Warm regards,
      Kat, writer for LeadPages

  • Jim Judy (LeadPages customer)

    If it doesn’t already exist, would it be possible for LeadPages to create a landing page where an opt-in Lightbox form immediately appears above the long form text below it? That way, the user could immediately opt-in or close the Lightbox to access the info below it, while Google would seem to be happy since their bots would find all of the long form copy on the page. Make sense?

    • Kat Von Rohr

      Great question! We have a couple templates that feature two-step opt-ins, which are similar to what you’re talking about. On a two-step opt-in form, your prospects have to click the call to action button to opt-in. Once your prospects click that button, a Lightbox appears asking for their information. So in effect, the Lightbox is above the landing page text below it. As a LeadPages customer, you may want to check out the “Giveaway 2-step” squeeze page for an example. Hope that helps. 🙂

      Warm regards,
      Kat, Writer for LeadPages

  • Aaron

    This is just what I was hoping for. Rock on!

    • Kat Von Rohr

      Glad to hear it Aaron! Thanks!

      Warm regards,
      Kat, writer for LeadPages

  • Uri Lederman

    ok this is AWESOME.. now way can’t I have those dynamic sharing buttons on all pages???? 🙂 I would love to have them on all pages..

    • Kat Von Rohr

      Awesome! Thanks Uri! 🙂 To answer your question: We do add share buttons to a fair number of our over 60 templates. The reason we don’t put them on every page is because some templates are designed with different goals in mind. For example, some of our squeeze pages are designed to be as simple as possible to get your prospects to opt-in, so they only feature the bare minimum of design elements. Whereas this long form squeeze page has information that your prospects may want to share, hence the share buttons. That said, we appreciate all feedback – so will definitely pass your comment on! 🙂

      Warm regards,
      Kat, Writer for LeadPages

  • M.R. Maguire

    You guys are my secret weapon. LOVE this page! Yes, shorter copy does sell well and longer sales copy is usually reserved for landing pages selling a product (versus just getting someone’s email address), but it’s great that you’ve created this template to see what happens when you blend the two together. As a copywriter, I’m always looking for conversions and this one will be no different. Can’t wait to test it!

    • Kat Von Rohr

      That’s amazing to hear! Thanks MR!

      Warm regards,
      Kat, writer for LeadPages

  • John C Spark

    Can you please guide to how I use a LP with my site? I am a little confused to there exact role in our online efforts?
    Thanks

    John C Spark

    • Guest

      Great question! The short answer is LeadPages gives you simple, easy-to-use landing pages to help you build your email list, sell your products and services, launch new products, host webinars, build your Facebook fan-base, and in general, increase your conversions so you can boost your revenue through your online efforts.

      For more information, I recommend you start by watching our tutorial video:http://www.leadpages.net/produ…. Then let me know if you need further guidance, and I’d be happy to answer your questions.

      Warm Regards,
      Jeff – The Video Guy @ LeadPages

    • Kat Von Rohr

      Great question! The short answer is LeadPages gives you simple, easy-to-use landing pages to help you build your email list, sell your products and services, launch new products, host webinars, build your Facebook fan-base, and in general, increase your conversions so you can boost your revenue through your online efforts.

      For more information, I recommend you start by watching our tutorial video:http://www.leadpages.net/produ…. Then let me know if you need further guidance, and I’d be happy to answer your questions.

      • John C Spark

        Hi Kat…thanks for your response…I watched the link…excellent in helping me understand more.

        I do still have I one question…this is my current opt-in on the right hand side http://www.besteuropeanrivercruises.com.au/compare-cruises/

        How do I use LP to do this? Am I understanding correctly?

        Thanks

        • Kat Von Rohr

          It’s my pleasure John. 🙂 To answer your question: I took a look at your link and it appears that entire page is your opt-in page (since you have several places for your prospects to opt-in to your email list on this page).

          So yes, it would be possible to test a LeadPages landing page instead of this existing one. You can easily publish any LeadPages landing page on any WordPress site, Facebook page, your own server, or the LeadPages server. (You can see an example of how to publish a page in the video above around 3 minutes, 45 seconds in.)

          As a LeadPages customer, you could also use our 60+ templates to build your email list on other pages of your website or from other channels. For example, you might decide to test building your email list through your Facebook fan page with one of our pages that’s specifically designed to convert Facebook visitors into prospects for your list. (That’s just one example of how you could use our templates.)

          Hope that helps give you some clarity. Let me know if you have further questions, and I’d be happy to help.

          Warm regards,
          Kat, writer for LeadPages

  • Scott Desgrosseilliers

    Great looking page Clay, thank you.

    If I am driving traffic to a lead page from Facebook, Google, my internal list, and organic traffic from my site, what is the easiest way to pass the lead source along to my CRM? I know that I could deploy 4 copies of the same page but would prefer not to do that.

    My CRM is infusionsoft but I imagine this applies to all CRM systems.

    Thanks and keep up the great work!

    • Scott Desgrosseilliers

      Any ideas on this?

      • Kat Von Rohr

        Hi Scott,
        Great question. The fastest way to get this answered is to go straight to our amazing support team at http://support.LeadPages.net. They can help you with any questions like this. Hope that helps!

        Warm regards,
        Kat, Writer for LeadPages

  • Su-Sun

    very clear info. this beginner loves it! Question: as I’m really a complete newbie in the world of internet marketing and social media – in your vids, could you maybe show how the finished landing page (this one for example) looks on FB?

    • Kat Von Rohr

      Great to hear! Thanks. 🙂

      No problem. If you skip to 1 min, 45 seconds into this video, you’ll see what this page looks like on Facebook. Hope that helps!

      Warm regards,
      Kat, writer for LeadPages

  • Chris

    Is there a sample page to show where this is at?

    • Kat Von Rohr

      Great question. Since this is a brand new landing page that we just released, I don’t believe there are examples in the industry that I can point you to (yet). But if you’re a LeadPages customer, you can go into the members area right now and see an example of what this page looks like. If you’re not a customer, you can also download the code for this page above and see a thumbnail image of what this page looks like. Hope that helps!

      Warm regards,
      Kat, writer for LeadPages

  • Awesome stuff, Team LeadPages! : )

    • Kat Von Rohr

      Awesome to hear! Thanks Mark!

      Warm regards,
      Kat, Writer for LeadPages

  • Scott Linklater

    Is anyone actually using “Lead Magnets” and if you are, don’t you think you are losing opt-ins from people who put in their email, get the free offer delivered and then never bother to confirm the optin?

    I love the concept of “Lead Magnets” but not at the expense of losing optins coz people are no longer incentivised to do so.

    Thoughts?

    • Alex

      My thoughts are as follow: why bother with double-optin in the first place? 🙂 Never ever used it and has never ever had an issue with it.

      • Kat Von Rohr

        Hi Scott,
        Thanks for the question. The short answer is yes, many of our customers use lead magnets. It’s true that it doesn’t allow for a double opt-in at this time. However, I’ve found over the years that the people who opt-in to your list just to get your free content — and then immediately unsubscribe — are long-term not your most valuable names anyway. Also, if your lead magnet gives your prospects unique valuable content — your prospects are more likely to stay on your list regardless of whether they have to opt-in again or not.

        Of course, that may vary depending on your industry. So I would recommend you test Lead Magnets without a double opt-in to your list and see if it hurts your response rate. Hope that helps.

        Warm regards,
        Kat, writer for LeadPages

  • David Hutcherson

    I have a question in regards to the lead magnet delivery system. I almost feel like it is too effective lol. When you require double confirmation, the person receives the lead magnet before they have confirmed their email. Is there way to delay the lead magnet until they confirm? I’m fearful that a person won’t confirm their email address after they have already received their lead magnet.

    • Kat Von Rohr

      Great question. At this time, there is no way to ask for a double opt-in while using our lead magnet delivery system. However, this may or may not hurt your conversion rate. I’ve found in the past that simply giving away a powerful lead magnet with unique content is enough to keep someone engaged on our list. But of course, that depends on your industry. So I invite you to test using Lead Magnets in your business and see how it affects your conversions. Hope that helps.

      Warm regards,
      Kat, writer for LeadPages

  • Tim

    Before I go ahead and start building out an Adwords campaign, is this template definitely Adwords friendly?