We’ve been cranking out new, high-converting templates like crazy, and this month we’re showing off a couple of them with our September-October LeadPages Roundup.
In this edition of the roundup, you’ll see things like:
- A Shark Tank personality using LeadPages
- Three ways to use our new Enterprise Lead Gen Page
- The brand-new Brian Moran Bonus Page
I know you’re excited to see these new examples, so without further ado let’s take a look at our 10 favorite templates for September-October.
1. The Shark Chat: Social Proof Giveaway Page
What Stands Out Here: Hey. Look at that. It’s Shark Tank personality Daymond John using LeadPages.
That’s pretty cool. But what we really dig is the way he perfectly utilizes the social proof opportunities in this Social Proof Giveaway Page.
Right away at the top of the page, you’re greeted with the logos of companies he’s been affiliated with. This creates a picture in the visitor’s mind, elevating Daymond’s status before they’ve read one word.
He does a phenomenal job selling his webinar with the proceeding copy, but at the end of the template is yet another section to drive home the social proof. He includes two testimonials from big names that sing the praises of his product.
But you don’t need the major reputation Daymond has to make this template convert. If you have accolades and testimonials, this page will be just as powerful for you as it is for Daymond.
2. Gold Medal Bodies: Brian Moran Facebook Template
What Stands Out Here: This Brian Moran Facebook Page is perfectly optimized to stand out on any Facebook wall. Everything is contained in a centered column, ensuring nothing is lost when you use this unique landing page on Facebook.
Gold Medal Bodies takes advantage of the checkmark-based copy layout to provide strong selling points for their Daily Movement Exploration guide. They give product specifics, benefits instead of features and ease the barrier of entry by conveying a “15 minutes per day” pitch.
They top it off with some design for conversion by including an arrow that draws the eye from the last copy point to the opt-in button. This page is clean, the eye movement is controlled and the copy is straightforward and compelling.
Check out the full landing page here.
3. Lawton Chiles: Brian Moran Bonus Page
What Stands Out Here: The engagement Lawton Chiles creates on this Brian Moran Bonus Page is phenomenal.
First, he maximizes the video section’s potential. Not only is the video an expanded yet precise version of his sales pitch, but it also starts automatically once the page loads. This takes the choice away from the user and prompts them to stop and watch the video. Right after the video, a large, bold purchase button is presented to the visitor to prompt a sale.
If they don’t purchase after that first fold, the rest of the page is full of compelling sales copy and great psychological triggers. Lawton goes in-depth into the huge benefits of his product, mentioning the results you can get and the multitude of tools he includes for you. Plus, he displays urgency at the end with a “Today This Is 62% Off!” line and price anchoring by showing the price dropping from $97 to $37.
4. Positive Way Wellness: Enterprise Lead Gen Page
What Stands Out Here: If you’ve got an ebook or free report to give away, then this is the template you should seriously consider.
The Enterprise Lead Gen Page was designed with ebook authors in mind. A large headline greets visitors with an enticing introduction to the page, followed by a picture of the actual ebook to enforce real product visualization.
The body content gives tremendous room to include as much or as little information about the book as you want with a complete bullet point list. The check marks as bullet points convey an implicit sense of completion, which helps bring cognitive relief to the reader.
Finally, the call to action on the right side of the page is always within sight of the copy points, so scrolling down a page to opt-in is no longer necessary. Again, there’s some design for direction with the arrow in the cloud pointing down to the clear opt-in button.
5. Lifestyle Entrepreneur: Enterprise Lead Gen Page
What Stands Out Here: It’s the same template as the example above, but I wanted to show you how customizable it is.
For starters, look how much more emphasis Lifestyle Entrepreneur has put on the headline. They’ve included more words, bigger fonts, and different colors to mix up the sales message. Additionally, they include the price right away in the headline.
Within the body copy, they continue to use the red color in order to draw emphasis to certain words and phrases. The red is a nice way to carry consistency from the headline and body copy all the way to the “Instant Access” button. Color commands attention in this variation of the template, and Lifestyle Entrepreneur pulls this technique off well.
Check out the full template here.
6. Herbal Remedies With Tracy: Enterprise Lead Gen Page
What Stands Out Here: Ok. Ok. Just one more example of this landing page template, only because I want to show it in action on a Facebook page (any LeadPage can be published as a Facebook tab in just four clicks).
You can see that it formats beautifully within the page containers on Facebook, eliminating the white space that would be on each side if it were a stand-alone landing page. Tracy uses a compelling copy in the body content section, and she includes a bit more copy in her download section to add specificity.
Basically, this template does a fantastic job of driving sales as a multipurpose landing page. Check out her landing page in action here.
7. Call Loop: Webinar 2.0 Page
What Stands Out Here: There are so many content sections, yet each intricately bands together to create a cohesive “full scale” message.
The first fold of this Webinar 2.0 Page is jam-packed with tons of valuable information. Right away, the headline tells you exactly what the webinar will be about and the importance of the feature. Underneath that is the call to action button which remains in plain sight and is accessible as you peruse the information below it.
The picture adds credibility to the webinar as visitors can put a smiling face to the name behind the webinar. Shift your eyes over to the right, and you’ll find the all-important countdown clock that adds even more urgency to sign up for the webinar. Plus, the copy underneath the clock teases the main things the webinar will cover.
And to quote those late-night infomercials, “But that’s not all.” To round it all off, a warning box is added to create even more urgency, conveying the importance and limited availability of the webinar.
All in all, this template is full of content that converts, and you can see the page in action here.
8. Mia Moran: Thank You/Webinar Page
What Stands Out Here: This is another example of a webinar page, yet the design and use is a bit different than the previous template.
The Thank You/Webinar Page’s main function is to turn a regular “dead end” thank you page into an additional lead-generation opportunity that builds off your prospect’s compliance momentum. Since your prospect said “yes” in order to arrive at your thank you page, it pays to give them another opportunity to say “yes” instead of ending the conversation. That’s the core idea behind this template, and it works wonders for your webinar numbers.
Even though this template was designed to be a thank you page, you can see that it’s flexible enough to also be used as a regular webinar registration page simply by adjusting the copy like Mia has.
The bold style and sectioned content pieces give this template a clean look, and within two folds there are three opportunities to sign up for the webinar.
9. Jonathan Doyle: Video Squeeze Page
What Stands Out Here: The video stands out dramatically.
If you have a strong video, I suggest using this Video Squeeze Page like Jonathan Doyle did. With this design, the video takes center stage, and since the template is only one fold long you can be sure eyes won’t wander.
Jonathan leads with a strong, simple headline that cuts right to the point. The headline makes you want to watch the video, which is convenient because it’s the next piece of content on the template.
We all know how excellent the video is, but the social share buttons are an underrated piece of this template. If someone enjoys the video, they can share directly from the sidebar.
10. PGA Luxury Real Estate: Long Form “Free White Paper” Page
What Stands Out Here: The call to action buttons are simply perfect.
You can do so much in your design and copy, and PGA certainly has here. The colors work well, her copy is captivating and she has a lot of implicit priming to help reinforce her message.
But that last step, the one that creates the click, is so important. And that’s up to the button. Specifically, the text on the button.
That’s where PGA nails it. “Click Here To Move Into The Home Of Your Dreams.” Who WOULDN’T want to move into their dream home? Once you click that, you’re led to a LeadBox that specifically tells you what you’re signing up for. Great stuff.
Check out this landing page in action here.
Before You Go…
Congrats to all the marketers in this month’s roundup. I appreciate you sharing your ideas and innovations with us.
That’s it for this month’s roundup. But before you go, I’d love to hear what you thought of these pages.
Which one was your favorite, and why? Let us know in the comments below. Or just click “share” to let us know these are useful to you.