[Rebrand Announcement] We changed our style. But we’re keeping our promise.

Together, we are the Lead Generation.

Leadpages is sporting a new look that’s a little more you, a little less blue.

Why the new look?

Leadpages first began in 2012 as a blog with a few thousand followers—a community that inspired the company and grew it to tens of thousands of customers in the span of a few months. From day one, our close connection to small businesses has shaped what we believe, how we behave, and what we build—but it hasn’t always been featured at the forefront of our brand. Until now.

Now, when you look at Leadpages, you’ll see the wealth of possibility and diversity of pursuits that take place on our platform every day.

Through variable type treatments, a dynamic color palette, graphic shapes, and new photography, we want to build a platform to highlight the people we serve and the things they create.

We are a community inspired by individuals.



The collective vision of countless specialists, enthusiasts, experts, mentors, coaches, and independent spirits all bound by a shared passion: to building something from scratch. A reputation, a career, a future…that’s entirely our own.

We are the next wave of digital business privateers looking to harness the power and reach of the internet to realize our vision of independence and prosperity.

The collective vision of countless specialists, enthusiasts, experts, mentors, coaches, and independent spirits all bound by a shared passion: to building something from scratch. A reputation, a career, a future…that’s entirely our own.

We are the next wave of digital business privateers looking to harness the power and reach of the internet to realize our vision of independence and prosperity.

What we’re most excited about

Leadpages logo animation

The color purple

While our wordmark and logo remain the same, we’re dressing it up in a whole new hue.  Vibrant, bold, and steeped in meaning, purple uniquely represents our Minneapolis roots: home of the Vikings and music legend Prince.

Leadpages customers animation

Someone like you

Starting and scaling a business can feel like a solitary pursuit—but it doesn’t have to be. Lend inspiration, find encouragement, and learn from the experiences of people like pursuing their ambitions in a variety of areas.

Our new website

And finally, we’ve filled out our website to help you better find the content you need.

  • Dedicated product pages — giving us a little more room to tell you what things like pop-ups, alert bars, and opt-in texts are all about
  • Features Index — the A to Z list of features and functionality inside Leadpages, for the nitty-gritty comparison shopping phase
  • Integrations — an updated list of all the apps that play nicely with your account

Inside your account, you’ll notice that the Leadpages platform also has a slightly new style, while we’ve kept things largely the same.

It’s not us. It’s you.

With this redesign, we are better expressing what has always been true: that Leadpages enables you to succeed on your own terms.

To our customers, we invite you to bring it all to the table: your creativity, tenacity, and expertise. Because what you build here, lasts. Here, you’ll find the tools and confidence to conquer your big ambitions—for the business you’ll create and the life that you’ll lead.

Together, we are The Lead Generation.