This “Hush Hush” Fling We’ve Been Having With Foundry Group And Arthur Ventures Is Now Legal … And What This Means For You (i.e. We Have $5 Million To Make LeadPages More Awesome For You)

Yesterday, we announced our Series A round of venture capital financing from The Foundry Group (other investments include FitBit, Moz, SendGrid, Trada, and Urban Airship) and Arthur Ventures (awesome Midwestern investment group: other investments include InfusionSoft).

Note: Our investors are officially cooler than us (i.e. they not only make nerdy music videos, but they make trailers for their nerdy music videos πŸ™‚ ).

Here’s a recap:

What This Mean For You

Here’s what this means for you . . .

  • More people will be participating in our collective obsession with making LeadPages better for you
  • Your product requests will be built sooner, and you’ll have more moral authority to complain about that pet feature that we haven’t built yet πŸ™‚
  • We can build “cooler stuff faster”
  • More people will be kicking my arse to ensure that you’re thrilled with LeadPages (ha!)
  • We’ll be joining forces with more “mad (conversion) scientists” and “evil (conversion) geniuses” to take your marketing stats through the roof
  • Forces are aligning to make your life (or at least your conversions) better

First, Thanks To You (Our Clients)

Thank you for being the first followers in this humble semblance of a minor movement (or at least the marketing analytics nerd version of a movement). Β It feels nice to not be alone anymore, and to have some real help along the way.

Second, Thanks To The Foundry Group & Arthur Ventures

Thanks to Seth Levine & Brad Feld (and everyone else at Foundry) for having the guts to bet big on a product obsessed scrappy bootstrapped company in Minneapolis that didn’t even have business cards or a one-pager. Β And thanks to Patrick Meenan and James Burgum at Arthur Ventures for daring to disrupt the rather stagnant and entrenched world of venture capital in the Midwest. Β Your work on our behalf means the world to us.


P.S. We believe in Minneapolis, we’re staying here, and we’re hiring.

P.P.S. This whole Series A thing doesn’t mean that we think we’re trendy, cool, or too good for anything. Β If you’re in Minneapolis, please visit. Β If you want to interview someone from our team for your podcast or blog or whatever, please let us know. Β If you want to chat, hit us up.

  • Congrats Clay, looking forward to seeing what new directions you guys take the business in!

    • Thanks, Damian. I look forward to talking next week.

  • Kenny Goodman

    Congratulations to the Clay and team – you are doing a great job!

    • Thanks, Kenny! I remember seeing your stuff way back in the day. Nice to see you here a few years later.

  • I love seeing smart ideas, well executed and well funded. May your “marketing
    analytics nerd version of a movement” continue, and prosper. Smart app. Addressing an valuable gap .

    • Thanks, Michael. We’re aiming for the stars.

  • Chuck Mullaney

    Big Congrats Man! πŸ™‚

  • Mary Schiller

    Congratulations! I love LeadPages and LeadPlayer, so I can’t wait to see what else you develop. (And I spend my early childhood in Edina, so I’ve got the Minneapolis spirit, too!)

  • Viditrainer

    Congratulations! What an inspiration!

  • Estefano d’Elano

    Gongrtulations – wish you all the best man! Well deserved!

  • Ian

    Keep Rocking Clay! Yesterday I thought about “what is the best landing page software” and today I Making invest decisions for Leadpages..Will soon

  • Owen McGab Enaohwo

    Congratulations guys and gals of Leadpages and Leadbrite!

  • Shuling Yong

    Congratulations! Love your products so far, and am looking forward to the exciting stuff you guys create next. πŸ™‚

    • It’s going to be more of the same for LeadPages. No new products. Just more features, and more robust implementations of the current features.

  • Way to go, Clay – very, very proud of you and happy for you!

  • Michael Belba

    wow, congrats Clay. Can we get multiple Aweber accounts added now?…LOL

    • Haha… thanks for the pressure :-). We’ll probably do this via sub-accounts that agencies can use. What’s your use case? Why do you have multiple AWeber accounts? Is this for clients?

      • Zac Headrick

        Hey Clay, I’m def waiting for this feature as well. I just have three different businesses that use Aweber. When I contacted LP support pre-purchase, I did ask if I could use one LP account for all my businesses and the answer was “Yes”. Unfortunately, I cannot though, because they all use different Aweber accounts.

        • Zac Headrick

          Congrats on the round by the way! So cool to see an MSP company rocking.

  • Way to go guys. And, for what it’s worth, I think y’all are pretty cool. πŸ™‚

    • Thanks, Adam. Please do let me know if you’re ever in Minneapolis. Would love to connect.

  • Congratulations! So excited and happy for you and the whole team!

  • Congrats Everyone πŸ™‚ What fantastic news ~ you all deserve it!

    • Thanks, Leah! Not sure whether we deserve it or not, but we’re hard over here to make stuff better for as many people as possible.

  • Thats great news first heard from Pat, congrats! Do you have a list of features you guys are going to work on first? πŸ™‚ Would love to know!

  • Lenny

    Congrats Clay and team. You guys ROCK!

  • Casey McCarthy

    Congrats to you Clay and the rest of the team! You guys have done a great job… Of creating a turnkey marketing solution that lets marketers market!

  • Super duper! Neat-O gang! (Ron Burgundy) For real though, that is awesome! Pumped for you guys and the inevitable badassness that is sure to follow!

  • Simona Tarakeviciute

    Awesome, Clay – so glad to hear this!! Speaking of pet features & projects…wondering if you’d considered designing a viral lead system where a newly opted-in lead has the opportunity to access an even bigger free bribe if they get 2 or 3 of their friends to opt-in. Sounds like a coding nightmare to me, but if anyone could do it… πŸ™‚ esp with the LP digital asset delivery option you already have in place.

  • Ram

    Congrats! Wish you the very best.

  • Yay! Congrats!

    P.S. More kick-ass sales pages please!!

  • Great news Clay! Any chance that Leadpages will do a “scaling package” like Mail Chimp( i.e. lower signup rate =lower cost, etc)?

  • cinnamonmccann

    Congrats, Awesome news! If Leadpages would integrate with payment gateways like Stipe ( that would be great. Also the ability to accept multiple email marketing accounts for our clients. But even if nothing changes, I am very happy with the product.

  • rick

    Would love to see complete funnels setup so all we have to do is fill in the blanks….and ability to add or take away from those funnels.

  • Ian Moncrieff MacMillan

    Fantastic news. You guys rock!

    (Would love it if you got round to making the email optin box optional on all forms that have one, allowing us to use a social connect to do the optin instead.)

  • Mike, BizDev @

    Nice work Clay. Always good to see the good guys succeed.

  • Amber McCue

    Congrats all! Much deserved and such a testament to the work you continue to do.

  • Structured Takedowns

    Fine…another SAAS subscription economy walled garden. The tirst
    WordPress centric serious developer with a significant IM list that can
    incorporate what are basic features and offer it out quickly will crush
    your market and dry your capital. Nothing original here.

  • Kerwin McKenzie

    Congrats Clay and team. Glad I knew you when. Met you in Vegas this year at NMX.

  • Jaxi West

    WOW! I didn’t even know you were going to expand so big you were looking for VC’s. This is awesome Clay! Congrats! And Congrats on the big names πŸ™‚ and the write ups!

    Now I am super intrigued what you have in mind to go this route – as I know you have done your entire business bootstrapped – and I can’t imagine this is all just to get us some more leadpages quicker (you are already super super quick and get us way more than i would have ever expected ever!) So your 2014 and beyond business goals must be really big stuff!

    Really big congrats again!

  • Mark Teirney

    Congrats, you deserve it.

    Yay to product requests…

    … Bring on extra form fields

  • Congratulations! Can’t wait to see where this will lead to!

  • Had no idea you were wanting to raise capital and get venture backed but big congrats and now the sky is certainly not the limit

  • Guest

    Congrats you guys deserve it! Hope you will still honor the bonus I have yet to collect of a free Leadpage and critique of my [soon-to-come] LeadPages!

  • Mare Simone

    Congrats you guys deserve this boost! Yay for us too.

    Hope you will still honor the bonus I have
    yet to collect of a free Leadpage and critique of my [soon-to-come]

  • Congratulations Clay to you and your team for your Series A round of venture capital financing. Know you will build an even bigger and better company providing massive value for customers and clients

  • Congratulations Clay & Team! You guys ROCK and teach good, ethical stuff while providing incredible software to make it easy, fun and profitable. THANK YOU! You’ve earned the investment by being authentic and giving in a world where it’s easy to be fake and take. I LOVE it when the good ones get the goods! β™₯

  • Echo to everyone whose congratulated you guys on awesome job, I attended the webinar you co-hosted with Pat Flynn recently and I was totally blown away. I’m setting up my account soon and cannot wait to get started. Your service has encouraged me to give my online entrepreneurial efforts another go. Thank you for the inspiration!

  • Congratulations, Clay – and the entire LeadPages team! You’ve created — and are creating — an awesome product. It’s great to see that being rewarded! What’s really cool is that you operate in a way that lets all of us feel like we’re a part of it. (I think there’s a business lesson in there.) πŸ™‚ Onward and upward!

  • awesome !! clay i live in italy , ledpages it’s powerful!!