The month of January represented yet another step forward in the evolution of LeadBoxes®, our tool for creating high-converting two-step opt-in forms.
After testing an animated progress bar on our own LeadBoxes®, we published the positive results on our blog and released five animated progress bars for users to test out as well.
In this roundup, you’ll see a few examples of those new animated progress bars, along with several other unique LeadBox™ examples that are sure to give you ideas for your own marketing campaigns.
Let’s take a look.
1. Wise Choice Market: LeadBox™ with Blue Animated Progress Bar
What Stands Out: Wise Choice Market uploaded the blue “barber’s pole” style animated progress bar to the LeadBox™ built into the Giveaway Squeeze Page #2 landing page template.
It was great to see users take action and start testing out these new animated progress bars so quickly. If you haven’t already done so, download the free animated progress bars here so you can test them in your business.
To get a closer look at this example, visit the landing page here.
2. Wire Cutters Short Film: “Coming Soon” LeadBox™
What we didn’t get a chance to show off in that roundup, however, is the equally impressive LeadBox™ Jack customized on the page.
He swapped out the default progress bar image for an image featuring the setting of the short film, along with text letting visitors know they’ll be the first to hear when the film is released online. The image fades nicely into the LeadBox’s background color, which Jack switched to black.
To see this example in action, check it out here.
3. Training Authors: Header Bar LeadBox™
What Stands Out: Inserting an eye-catching bar above your website’s header has become a common way to automatically drive your existing traffic to a particular page or offer on your website.
Here, rather than driving traffic to another page, Shelley Hitz of Training Authors linked the text in her bar to a LeadBox™ where visitors can opt-in to receive a free book marketing plan. This makes for a much more cohesive experience than forcing them to visit a separate page to opt-in for the download.
You can check out this example here.
4. Brian Moran: Unique Home Page LeadBox™
What Stands Out: This example from Brian Moran of Get10000Fans.com is one of the most unique home page LeadBoxes® we’ve seen.
Rather than following typical structure, Brian has essentially turned his home page into a compelling long form sales letter. When visitors reach the end, they’re greeted with a “Click Here to Continue” button that triggers a LeadBox™. To get to Page #2, they must first enter an email address.
Visit the Get10000Fans.com home page to see this unique example for yourself.
5. Marketing Artfully: Bold Exit LeadBox™
What Stands Out: Tara Jacobsen of MarketingArtfully.com customized an exit LeadBox™ that would be difficult for visitors to ignore — which is precisely the point.
But it’s not just the large size that makes this exit intent LeadBox™ effective. The inspirational quote and photography featured in the header also go a long way in both grabbing visitors’ attention and inspiring them to action.
To see how this exit LeadBox™ works, just visit Marketing Artfully and move your cursor toward your browser “X” button.
6. Rachel Foster: LinkedIn Post LeadBox™
What Stands Out: Did you know you can still utilize LeadBoxes® in places where you don’t have access to post HTML code?
In this example, Rachel Foster does exactly that. She published her “How to Plan Your 2015 Content Calendar” post on LinkedIn’s publishing platform, and included a link to her LeadBox’s unique URL (rather than the entire snippet of HTML code).
As you can see, instead of appearing on the same page, the LeadBox™ opens in a new tab, functioning similarly to a landing page. According to Rachel, this LeadBox™ converted at 60% and brought her over 200 new subscribers (and counting).
Check out her post on LinkedIn to see this example in action.
7. Melanie Duncan: Home Page LeadBox™
What Stands Out: Want to make sure the folks opting in for your free download also want to receive regular emails from you?
This example from Melanie Duncan illustrates one way to do just that — adding a simple box visitors can check if they want to receive weekly emails. Adding a checkbox like this to your LeadBoxes® is as simple as adding a checkbox field to the form inside your email service provider.
Go to Melanie’s home page for a closer look at this example.
8. Bloop Animation: Timed Popup LeadBox™
What Stands Out: Want to ensure your traffic has the opportunity to opt-in for your lead magnet? Use a timed LeadBox™ like this example from Bloop Animation.
After a predetermined number of seconds, the LeadBox™ automatically appears, offering visitors a free resource guide in exchange for an email address.
If you have pages generating organic traffic, a timed popup LeadBox™ is a good way to automatically convert a percentage of that traffic into leads.
9. Jenna Drew: Home Page LeadBox™
What Stands Out: Sometimes, perceived value can go a long way toward increasing your conversion rate.
One way to increase perceived value? Try experimenting with different images on your LeadBoxes®. In this example, Jenna Drew includes an image of her lead magnet displayed on a tablet, elevating its appearance.
Try split testing an image like this one against what you’re currently displaying, and see if it impacts your conversion rate.
To this example in action, click here.
10. LeadPages™: Split Test Animated Progress Bar
What Stands Out: We’ve been getting quite a few comments about this LeadBox™ we use on our split test blog posts lately, so I thought I’d spotlight it here for those who may not have seen it yet.
We use a custom-built widget to display two page versions from customer-run split tests. Visitors can then vote on which version they think increased conversions. After voting, the winner is revealed, along with the opportunity to opt-in for our Encyclopedia of Split Test Results.
This is similar to the functionality on the Advanced Lead Survey Page from the LeadPages™ Marketplace. The LeadBox™ capitalizes on the momentum visitors have built up by already taking an action on the page.
Have a LeadBox™ You’d Like Us to Feature?
If you have a LeadBox™ that you would like us to consider for next month’s roundup, drop us a link in the comments section below and we’ll check it out.
Or, if you’re feeling inspired, tell us which of these examples was your favorite.
Until next time, thanks to all the marketers featured in this month’s roundup!