Good marketing helps people find what they’re looking for.
Great marketing gives people what they didn’t know they were looking for.
Call it the art of surprise: the ability to catch an audience’s attention with something that’s a little bit unexpected.
The creators of the 10 most interesting LeadBoxes® we saw this month are masters of this art. Some of their LeadBoxes® surprise visitors with flashy design or quirky copy, while others add a pinch of the unexpected in subtler ways.
If you’d like to make your own opt-in forms more eye-catchingly creative, we’ve got two things for you: all the examples in this post, of course, but also a free pack of 45+ icons and mini-illustrations that put the “pop” in pop-ups. (Of course, you’re welcome to use them elsewhere on your site, too.) Get 35+ simple icons and 10 multicolor mini-illustrations below:
Without further ado, here are the 10 LeadBoxes® that made the cut this month:
1. Casey Erin Wood: Timed LeadBox™
What Stands Out: A timed pop-up is a surprise in and of itself. With this LeadBox™, Casey Erin Wood makes sure the surprise is a pleasant one.
Why does this pop-up work so well? For one thing, it appears once you land on a page for a course that’s no longer available. That might be a disappointing discovery, but the LeadBox™ offers some consolation: a free video training on the same subject.
Then there’s the clever custom image, the pink/black/glitter color scheme, and Casey’s very on-brand, exclamation-point-filled copy. Anyone who’s interested in what she’s got to offer is just about guaranteed to love this LeadBox™.
2. Single Grain: Sidebar LeadBox™
What Stands Out: You can find a lot of different things in most websites’ sidebars: navigation menus, search bars, ads, links to important pages. Marketing agency Single Grain fills the space with something novel: links to a series of LeadBoxes® offering case studies and other popular lead magnets.
An animated hover effect on the trigger banners ensures that scrollers don’t overlook the links. Inside the LeadBox™, Single Grain makes the text and image extra descriptive (since there’s no landing page to give details on the lead magnet) and matches the image and button to the site’s overall color scheme.
3. Mary England: Weekly Newsletter LeadBox™
What Stands Out: Most sites ask visitors to subscribe to some form of newsletter or update list, but they often do it offhandedly—a sidebar link here, an embedded form there. Mary England takes a whole page to make the case for her mailing list, and she’s able to demonstrate that it’s no ordinary newsletter in the process.
The big pink “Get Happy!” trigger button appears at several points throughout the page. Before the final one, Mary dishes out details on not just 1 but 3 extra bonuses new subscribers get, which she refers to more briefly inside the LeadBox™. A photo of Mary’s trademark glitter and a pretty teal Submit button frame the message.
4. AWeber: Free Guide LeadBox™
What Stands Out: Email service AWeber uses this appealing LeadBox™ on a landing page for a free marketing guide. The page itself does most of the work of communicating the guide’s value, so the LeadBox™ text keeps things simple.
In addition to the standard name and email fields, the LeadBox™ asks leads whether or not they’re already customers—helpful in automating AWeber’s own email marketing, but also in making current customers feel acknowledged. Another friendly touch is the “fine print,” reading: “Just to let you know, you’ll also receive a few additional emails with more information on growing your email list. Don’t worry, we respect your inbox, so we’ll make the emails packed with extra tips for ya!”
5. The Nectar Collective: Webinar Registration LeadBox™
What Stands Out: This sophisticated webinar registration page sports a LeadBox™ to match. The trigger button beckons registrants with “Click Here to Save Your Seat!”—introducing a subtle psychological pull with the suggestion that visitors already have a seat that’s “theirs” and should claim it before someone else takes their rightful place.
Once they click, a simple but elegant LeadBox™ appears. Webinar host Melyssa Griffin, who appears on the landing page, now turns her attention to the LeadBox™ headline, drawing visitors’ eyes there, too. A bright blue button stands out against the beachy color scheme carried through from the landing page.
6. Pad2Pad: Home Page LeadBox™
What Stands Out: Circuit-board manufacturer Pad2Pad engineers its marketing to get straight to the point. Directly under the company’s concise summary of what it does, there appear two LeadBoxes®: one for pricing, and another for free software that complements Pad2Pad’s products.
It’s likely to come as a nice surprise that getting this software is so easy: it just takes filling out a simple LeadBox™ form. Pad2Pad finds simple ways to communicate everything it needs to about its software at this stage: a parenthetical note tells us it works with Windows, and the software cover illustration assures us that when you decide to turn your design into a real circuit board, the price will be low.
7. Navid Moazzez: Exit LeadBox™
What Stands Out: Navid Moazzez takes a slimmed-down, landing-page style approach to his home page, and with the help of this LeadBox™, he makes sure he captures as many leads as possible. When someone moves to exit the page, they see something they might have missed if they scrolled too quickly: a free report on holding virtual summits.
I’m especially impressed here by Navid’s lead magnet illustration. He’s visualized his report as a substantial but definitely not doorstopper-size physical product; it’s about as thick as a magazine and as glossily designed, too. Vivid colors and a photograph of Navid pointing toward the call to action add lots of visual interest
8. FitPro: Promotion List LeadBox™
What Stands Out: I’ve been seeing more and more LeadPages® users discover the strategy of collecting leads from pages that otherwise might be dead ends, such as 404 screens and, in this case, pages for expired promotions. FitPro has preserved this former giveaway page (likely still getting residual traffic if the promo was a popular one) and turned it into an opt-in page so latecomers never miss another freebie.
The LeadBox™ sticks to the landing page’s energetic red and black color scheme, complementing it with an enticing image. Although the LeadBox™ doesn’t have a specific promotion to announce, FitPro gives a hint of the kinds of giveaways subscribers can expect by displaying a T-shirt and some nutrition shakes.
9. Alexandra Jimenez: Wait List LeadBox™
What Stands Out: The interplay between Alexandra Jimenez’s landing page and her LeadBox™ is a simple trick that adds a lot of fun to this simple offer. On the landing page we see Alexandra blogging assiduously at her desk, turned away from visitors. But once you click into the LeadBox™, she turns toward you with a smile. It’s as if you’d knocked on her studio door.
Inside the LeadBox™, Alexandra makes clear that you won’t just sit around waiting once you join the list; you’ll also get special discounts. The message is framed by a red button and gray progress bar that coordinate with her meticulously chosen imagery.
10. Liz Conlon: Free Course LeadBox™
What Stands Out: Liz Conlon uses a strikingly streamlined landing page to offer a free course and challenge visitors to improve their email marketing within 30 days. Against the clean white page, the subtle, playful trigger button animation stands out all the more.
Once visitors say “Yes! I want in!” they open up a friendly LeadBox™ with a first-person note from Liz: “Register below and I’ll see you in class!” While the landing page was light on branding in order to maintain a unified look, here Liz has room to drop in an appealing logo.
To add similarly eye-catching details to your own LeadBoxes®, grab your free pack of 45+ icons and illustrations before you go:
Share Your LeadBoxes® with Us!
We’d love to see any LeadBoxes® you’ve recently implemented. Leave a comment below and let us know where we can find them! Or, if you don’t have a LeadBox™ to share, tell us which of the 10 examples above was your favorite.
Thanks to all the marketers and entrepreneurs featured in this month’s roundup!