[LeadBoxes Clinic] Exactly How to Use LeadBoxes to Boost Your Conversions

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Transcript: Hey and welcome to the first edition of the LeadBoxes clinic where we take a handful of different websites and talk about how they could use LeadBoxes to improve their conversion rates and performance. So let’s get this started in 3, 2, 1.

LeadBoxes application number 1 is when you’re giving away a custom LeadMagnet with every blog post. For example on this post, you can see how James Shramko is using the strategy of giving away a LeadMagnet that is customed to each individual blog post and James has told us that doing this is really boosting his opt-ins. Ezra Firestone is also implementing this tactic of giving away a custom LeadMagnet to rapidly build his list. For example, Ezra is allowing you to opt in to get the PDF transcript of this specific video, but you can give away any customized LeadMagnet for your individual blog post to boost opt-in rates.

So let’s brainstorm different things in your business. For example, if you had a food blog, you could give away recipes. If you write long blog posts, one thing you could do is save those posts as PDFs and to boost opt-in rates allow people to opt in for a LeadMagnet that’s customized to that specific post. Giving away a custom LeadMagnet with every blog post is the fastest way we know of to grow your blog’s opt-in rate.

What we suggest for this instance is instead of sending people from the blog post to a separate landing page, that instead they just have a LeadBox appear on the website. As you can see here in an older blog post on the LeadPages blog, we used to send people from the blog post to a landing page where they could then opt in for the LeadMagnet. But what we’ve found is that opt-ins increased around 30%-40% on average when you move from sending people to a separate landing page where they can opt in compared to just having the opt-in box appear right on the page.

Now there are times when it makes more sense to send people to a separate landing page. For example, if you’re sending people from an email, paid advertising or affiliate promotions, then a landing page definitely works better. The rule of thumb to keep in mind is if someone is already on a page, don’t have them leave the page to opt in. Use a LeadBox to have them opt in on a page they’re already on. So we recommend having a LeadBox appear on the page like this because it outperforms having an opt-in box right on the page and it outperforms sending people to a separate landing page.

Taking a look at a great example of someone employing this strategy right now, we’ll go to SmartPassiveIncome.com and we’ll check out the box at the bottom of Pat Flynn’s blog post where you can opt in to his email list. Instead of having this form on the page or sending people to a separate landing page, he just has an opt-in box appear right there.

The next instance where we encourage people to use LeadBoxes are on guest posts. In this example, guest post by Lawton Chiles in the bio section, he encourages people to click this link to find out more about it. That link takes you to a landing page but conversion rates will generally be much better if instead of sending people from blog post A to landing page B that you just send them to a LeadBox on the page they’re already on. LeadPages user Jessica Omen from WriteAhead.ca tried this and reported in the blog comments that she was able to get dozens of new subscribers and her best conversion rates ever by using this exact method. We recently had a guest post on our blog by Amy Porterfield and as example of what Amy could have done, rather than send people to another page, she could have collected leads directly from our blog and this isn’t just something that would work on our blog, Amy could have done this on any blog that she guest posts on.

Now the next instance where we recommend people use Lead boxes is when using an opt-in form on the side bar of your page. Here’s Derek Halpern’s site SocialTriggers.com and Derek has an opt-in box on the side bar. On Neil Patel’s site QuickSprout.com, there’s also an opt-in on the sidebar. Here we are at our blog sidebar. As you just saw, most people have the opt-in form right there in the side bar but instead when we click here, the LeadBox appears right on the page.

Now if you’re afraid that using a LeadBox in your sidebar will decrease opt-ins, you can create an opt-in form and have a LeadBox as well. Here at LeadPages though, we’ve found that it more than works and provides excellent conversion rates to just have the LeadBox right on the sidebar of the page with no opt-in box. Some people are concerned that LeadBoxes and LeadPages won’t integrate with the email service providers they already use in their business. Well LeadBox currently integrates with these email service providers AWeber, MailChimp, InfusionSoft, Office Autopilot, SendReach, iContact, GetResponse, GetResponse360, 1ShoppingCart, ConstantContact, MadMimi, Interspire, GoToWebinar and we’re always adding more integrations. What’s really cool about LeadPages is that it actually works with webinar registrations too. So for example when someone opts in they not only be added to MailChimp but they’d be registered for an upcoming webinar and at the time of the opt-in you can also have to your LeadBox deliver your LeadMagnet for you.

In this video, we’re sharing the numbers that we’ve found in our business, but as always be sure to test this out to see what kind of results you get in your specific business. If you have any questions about implementation of LeadBoxes, type them into the comments below this video. Clay, Kat and I as well as the rest of the LeadPages team will be there answering your questions as they come in.

If you’re not a LeadPages customer and you’d like to use LeadBoxes or LeadPages, go to www.LeadPages.net to get LeadPages.

I’m Jeff Wenberg. Happy LeadBoxing.

  • Awesome video guys. Was playing with my lead boxes last night but was struggling to figure out the best implementation technique. Do you think you could add a selection of buttons that can be used in the front end for readers to click on. I am currently just using a text link but its difficult to make it stand out. Many thanks and keep up the great work.

    • There are countless free buttons available on the web that you can download and use. We suggest looking for a graphic that’s best for you.

  • Srdjan Popovic

    Hey, great video. I have a question about the strategy suggested at the beginning of the video where you give away a custom lead magnet at the end of each post. What happens when an already subscribed reader wants to download a second custom lead magnet? Since they are already on the newsletter, will they be able to receive that second (or third, fourth) download or will they be told that they’re already subscribed to the list? Thanks so much!

    • They can receive the second, third, or fourth download. Some email service providers have a warning page that says “you’re already subscribed to this list” … this pops up when someone opts in a second time. But you can always send people to a customized thank you page instead. LeadPages lets you do this. And if you’re using our LeadMagnet delivery system, then you can send out multiple lead magnets regardless of whatever limitations your email service provider has.

  • Awesome suggestions!

    Would you recommend if including a leadbx in a post to than turn off any pop up lead forms? I use Hybrid and have it set to pop 3/4 down in a post. Would it be better to put a leadbox more customized / better CTA to the Post itself?

    • We’ve found that a customized lead magnet (that’s specific to a particular blog post) will out-convert pop-ups with more general lead magnets.

  • irclay444

    do u suggest using leadboxes as a contact us form. a cient i=with a travel website is looking for ways to capture more leads- they have a booking engine and a contact us email. but want to get more contacts by making it more visible, easy and more compelling to contact.

    • I think LeadBoxes are an excellent way to collect “contact us” info. For sure.

  • What is the best way to add in a LeadBox when sending a guest post to someone? Do I have to ask them to add in the code or is there a simpler way?

    • Heidi Thompson, I will try to add my leadbox link in the content myself because if the blog owner makes a mistake in the link it means you lose the subscribers -> not so fun

      And we have seen blog owners making these mistakes while linking all the time and as a result traffic going to 404 pages.

      So if they have some sort of setup (like in WordPress) where you can create the whole post as a contributor in the back-end and let all they have to do is approve it, I would go that route.

      Now, if you send the blog post in a word or pdf doc then I what I will do is also give them whole “a tag” with my link & my anchor text in the html file along with the blog post so that all they have to do is copy paste it because their mistake = your loss.

      I hope this makes sense.

    • Heidi! You can provide the article as HTML and just insert the code in your bio at the end.

  • Geraldo Nacke

    It seems I cannot add an image larger than 180px width. This makes difficult to use it as an image block on a sidebar, just like you are using on this page “Join over 50,000…”

    What is the solution around this?

    • Hi Geraldo… great question.

      LeadPages doesn’t control the side of the image that you can place in your sidebar.

      However, if you want to change the size of the image that you’ve uploaded to LeadPages, just change the “s=180” parameter in your image to be whatever width you want. See here: http://screencast.com/t/OoLsYjxYF ; this is the short term fix. We’re working on a way to allow you to set your own image size. In the mean time, you can just swap out the image URL that LeadPages provides you with… and replace it with your own image URL.

      For any more questions about this, please hit up support at http://support.LeadPages.net

      Warm regards,

  • Alexandre Chaves

    Man.., I can hardly keep up with your new stuff ! Congratulations ! Excelent video ! I have one question: Since you mentioned the webinar sign up option, my question is: Do you plan to link to WebinarJam as well ? Is it possible ? Thank you all in advance !

    • With our call to action buttons you can link to any URL, including URLs created with WebinarJam. So no problem them. Webinar Jam doesn’t have an API at this time so an opt-in integration isn’t possible. Once they have an API and/or developer support docs, then we’ll absolutely look into creating an integration.

      • Alexandre Chaves

        Thank you Clay ! Wishing you guys the best !

  • Tripp

    Clay, WPDEV has a email newsletter plugin that allows people to build a list and email lists directly from WP…Is there a way to incorporate this plugin with Leadpages or LeadBoxes? (reason, to reduce cost for student tools like Aweber).

    • Hi, Tripp. We don’t encourage you use WP to send the emails. Unless you’re using an email service provider like MailChimp (which you can use for free) or AWeber… you’ll have deliverability issues. WP mail services send emails from your server’s mail server, and there are a number of problems with this.

  • Summer Howard

    I needed this video! Thanks for the applications.

    • Thanks, Summer!

    • Jeff Wenberg

      That’s great Summer, glad we could help!

  • Tracy Hoobyar

    I am hosting an event for internet marketers. I have the landing page which has the purchase buttons on it. I don’t want to confuse visitors, as we’ve found if you give them too many options they will freeze and do none, however we’d like to collect names and drop them into a funnel if they aren’t ready to buy just yet. Does LeadBoxes allow us to create a popup box that opens upon landing on the page, or an exit popup, or can it only be opened by clicking on a link?

    • Jeff Wenberg

      Tracy, great question. You can create an exit pop up with LeadPages, but at the moment LeadBoxes can only be opened by clicking on a link. If you are a LeadPages customer you can submit any Feature Requests that you may have here: http://goo.gl/kzPWZ1

  • Guest

    GREAT ideas and training – thankyou!

    • Kat Von Rohr

      That’s fantastic to hear — thank you!

  • Kerry Shearer

    GREAT ideas and training in this video – very helpful to see examples – thankyou!

    • Jeff Wenberg

      Awesome to hear Kerry. Glad this was helpful to you!

  • Andrea Hale

    Hey Clay! As always…your supporter and a big fan from the beginning of LeadPages! Love your videos and taking action to implement. I use LP for my clients and we have seen some amazing conversions as well as growing our list. I am now working on implementing LB for every blog post we do 🙂 I will keep you posted on results we get.
    Always looking forward to your posts and emails – keep them coming!

    • Jeff Wenberg

      Andrea, that is so awesome! Thank you so much for sharing. I think everyone here would agree…we would love to hear about the results you get by implementing LeadBoxes on your posts. I look forward to it!

      • Andrea Hale

        Hey Jeff. Absolutely. I will be happy to share after I test how it will work for us. No doubt it will.
        With lead pages, we had 2 very important landing pages going for us, one was converting at 35%, which for us, it was amazing, since our clients are worth $25-35K a month.

        The other page converted at 53%! This was more of a general optin offer, however we are still getting questions, calls etc from this campaign from clients, as this is a 16 video campaign. Yes 16! Seems like a long one, but due to the nature of the clients business and education need, its converting well and is much needed. And loved by our clients!

        Again, thanks guys for all your amazing work. It allows me to be amazing as I geek out 🙂

        • Jeff Wenberg

          Holy schnikes! That’s so awesome. Could we follow up with you on twitter and possible do a case study about this?

          • Andrea Hale

            Sure. Would be happy to give any feedback possible. I love this system you guys created. You can get in touch via Twitter or Facebook as well and I am happy to give you my direct number.

          • Jeff Wenberg

            Already twittered…is that a word? 😉

  • Sue Anne Dunlevie

    Hi, Love this idea for my sidebar. Love LeadPages – they work so well for this non-techie!

    I did a LeadBox but I want to connect it to an image. I’m confused about how to do that. (I figured out how to put it in text under a blog post but I’d really like to hook it up to an image.

    • Jeff Wenberg

      Sue glad you’re loving LeadPages! When you click publish there is a green box at the bottom of the publishing window that says “Customize Your LeadBox Link Text or Button Image” http://www.screencast.com/t/8jdItN0aqu3 Click that and you’ll be taken to the window where you can add images. If you need further help please contact our awesome support team at support.leadpages.net. Thanks!

  • Rick Peterson

    If I have an opt-in for every post on my website, won’t I get many of the same people opting-in to my list?

    • Kat Von Rohr

      Good question Rick. Yes, it’s possible that some subscribers may opt-in multiple times for your list. If you’re concerned about this: Clay mentioned above that some email service providers have a warning page that says “you’re already subscribed to this list” … this pops up when someone opts in a second time. But you can always send people to a customized thank you page instead. LeadPages lets you do this.

      Also, even if you do attract some of the same people, we have seen in multiple industries that offering a custom lead magnet that specifically matches each blog post tends to boost opt-in rates anyway. It’s because people see more of the exact idea or information that they came to your blog for in the first place. But as always, this may or may not be the case for your audience, so you should test to find out.

    • Rick Peterson

      Thanks Kat!

  • Mark Teirney

    Great video Jeff,

    How does LeadBoxes work with mobile devices?
    And/or Apps


    • Kat Von Rohr

      Great question. LeadBoxes work on any mobile device. The only difference is rather than popping up over your existing content — LeadBoxes open up as the full screen on your mobile device. Our developers designed LeadBoxes this way so they would be easier to view on mobile devices.

  • I started using some leadboxes on my page for my opt in offer but I am definitely going to try it on every blog post and also try it on my sidebar. I am totally loving this feature!

    • Kat Von Rohr

      That’s fantastic! Would you be willing to share some of your results of your LeadBoxes so far? We would love to hear how they’re working for you.

      • Kat, I actually just looked at the analytics and I had a 127% conversion rate. 37 unique views and 47 optins (not sure how that is even possible!) But I used it on my freebie page on my website with an image of my ebook that linked directly to a lead box. Here is the page: http://beawesomeonpurpose.com/freebies/

        Also I have it on my homepage under my header but have gotten no response to that however I attribute that my sucky copy!

        Doing a total revamp of my website in the next few weeks and will definitely utilize lead boxes to the fullest!

        Will report back soon!

        • Kat Von Rohr

          Woah! That’s awesome!! Love how you’re linking your Ebook directly to your LeadBox here. YES, please do report back! We would love to hear more on this. 😀

  • Maggie Percy

    These are good suggestions, which I will implement. Thanks so much! I love LeadBoxes. We have the sidebar blog opt in LeadBox, and it has a 95% conversion rate. Our other LeadBoxes convert at 60, 77 and 80%. We have a small niche market (so the numbers are small), but it is clear that the Lead Box concept works great!

    • Kat Von Rohr

      Wow! That’s fantastic. 🙂 Thanks for sharing your results Maggie!

  • tellman

    I just tried to implement leadboxes on my site (copied the code directly from what was generated) but when I click on the link it’s going directly to a page on leadpages that is a version of the leadbox, rather than popping up on my blog. What am I doing wrong? Here it is in action:http://thenewhypnotists.com/phantom-limbs-imaginary-colors-and-perfect-brains-why-science-now-says-hypnosis-is-real/