[Feature Update] Lead Gen Just Got Easier with Automatic Pre-Population

Featured Video Play Icon

When we started LeadPages, one of the things we wanted to do is create an environment where every single landing page in every LeadBox on LeadPages increased the value of every other LeadPage. As LeadPages user base has grown, something really interesting has happened. Network effects have become really powerful for LeadPages users. Network effects is a phenomenon that happens when a product or service becomes more valuable when more people use it. So this means that as more and more users come on board and start using LeadPages, all LeadPages users benefit. How do they benefit? Well let me show you.

One of the ways we’ve made this happen is by allowing you to sort by average conversion rate. So here, if we go into webinar registration pages and sort by average conversion rate, we can see which landing page templates across the entire network are converting the best. So we’re anonymously pooling everyone’s data together to find out which pages work the best. Drilling down further into this, you could see here when you create a page, we ask which industry you’re creating that page for. So in the future, we can show you analytics on which landing pages convert best in which industries. But we feel like we’ve really taken this to the next level with LeadPages and now with LeadBoxes.

If someone fills in details, LeadPages remembers it across the network. So let’s say Jane goes to one of our customer sites, in this case it’s a software company that’s doing a webinar and she fills out these form fields to register for the webinar, LeadPages remembers these details across the network. So let’s say later that week Jane is cruising around the internet and finds another opt-in form that’s also created with LeadPages. Because of our prepopulation feature, and the power of the LeadPages network, when Jane goes to opt-in these form fields are prepopulated. So before Jane entered her email, first and last name, city and zip code. Now this opt-in form is asking for the same info. As you see, she doesn’t have to fill them out again because LeadPages remembers them and prepopulates them. We’ve seen prepopulating landing pages increase response rates by 30% or more because people don’t have to reenter their information and it makes it easy for them to sign up.

Recently our clients at Entreport tested this theory by prepopulating the forms on their webinar registration page. This prepopulating page crushed it with a 58.6% conversion rate and that’s not an anomaly. Our clients at Antaris Enterprises also tested prepopulating forms versus not prepopulating forms on their opt-in pages. Antaris Enterprises saw an 80% jump in opt-ins over the nonpopulated page and these are just a few of many examples. Now please note here, we aren’t sharing this prepopulated data across the network. We’re merely prepopulating the fields so Jane gets to decide whether or not she wants to submit the values. So we’re absolutely protecting privacy as well.

Prepopulation is also really useful in mobile devices where it takes a lot of time to enter the information and also people really don’t want to reenter that information anyway. With LeadPages, we’re not allowing you to create pages in LeadBoxes but we’re building a network that increases the value of LeadPages for everyone else using it. LeadPages is a rising tide that lifts all ships and we’re all in this together increasing conversion rates across our entire network.

If you’re a LeadPages customer, feel free to test this out on your own. If you’re not, come join us by going to LeadPages.net to get LeadPages.

I’m Jeff Wenberg and here’s to your conversions.

  • Is lead pages storing lead information from all of their lead forms on their own servers?

    • Kat Von Rohr

      Good question Patrick. No, we’re not storing it on our own servers. It’s being stored on the computers of the person opting in.

  • Bill

    Killer feature Clay – well done 🙂

    • Kat Von Rohr

      Thanks Bill! I’ll pass your compliments onto Clay and our team. 🙂

  • Do we have to turn this feature on? Or will you enable it on our accounts automatically?

    Can we tell what percentage of our website visitors are seeing pre-populated forms through this feature? If it’s only a small figure like 5% of visitors at this time then it won’t make a big difference overall.

    P.S. I am loving the ability to pre-populate fields from emails: just got a 56% opt in rate from a JV email send today!

    • Ken, how do you pre-populate from emails? How do I activate this feature?

      • Kat Von Rohr

        Good questions Ken.
        1.) This feature is already turned on for all LeadPages users. So you’re good to go to use it right now.

        2.) We don’t have this data to offer you at the moment. However, as LeadPages users continue to create more LeadPages and LeadBoxes, this feature will continue to get more valuable in the months and years to come.

        P.S. Awesome – thank you! Really appreciate you sharing your results on LeadLinks. 😀

  • martinmessier

    Guys, I must say I’m blown away by the number of innovations you’re constantly pushing out. It’s one thing to pump out blog post after blog post. It’s another to push benefit after benefit. What a great business model! Congrats Clay and the team!

    • Kat Von Rohr

      That’s so awesome to hear! Thanks Martin. 🙂

    • And the innovations in cloning employees too, pretty epic

      • martinmessier

        Hey Duff! Great to see you here. Small internet!

        • Lol yup. You and I should talk about marketing sometime. 🙂

          • Kat Von Rohr

            Thanks Martin and Duff! Glad you’re loving LeadPages.

    • Absolutely! Every time you release something I can’t wait to integrate it into my business. Leadpages still continues to blow me away and by far is one of the best investments I’ve made in my business.

      • Kat Von Rohr

        Thanks Rodney! I’ll pass your compliments onto Clay and our awesome development team.

  • stevenaitchison

    Excellent! I’m loving what you have been doing over the last few months, it seems your company is an ‘ideas factory’ just churning out great ideas all the time.

    • Kat Von Rohr

      “Ideas factory” — love it! Thanks Steve.

  • joshwinkles

    As a business on the internet, I love this… but is it not going to be weird to someone that their info auto-populates on a site they might have never been to and that they don’t know shares the same technology?

    • Kat Von Rohr

      Thanks Josh! To answer your question: It’s difficult to gauge how different audiences will feel about new features like this. If our split testing in the past is any indication, pre-population tends to boost opt-in rates simply because it’s easier for users to opt-in. But of course, you won’t know how your audience responds until you start using this feature yourself.

  • Clay, very cool feature, I’ll test it this week. You guys are crushing it. Great seeing you at #TCS2014

    • Kat Von Rohr

      Thanks Seth! I’ll pass your compliments onto Clay and our team.

  • That’s a HOT HOT feature! Well done guys!

    • Kat Von Rohr

      Thanks Chris!

  • Tim Pond

    Thank you guys: you’re industry leaders and an innovation power house

    • Kat Von Rohr

      “Innovation powerhouse” — love it. Thanks Tim. 🙂

  • Chris Castle

    Game changer boys…game changer. AWESOME job.

    • Kat Von Rohr

      Thanks Chris! I’ll pass your compliments on to everyone on our team. 🙂

  • Jon Tucker

    Absolutely awesome!

    Another week, another awesome feature. You are a machine!

    • Kat Von Rohr

      Thanks Jon!

  • Maggie Percy

    Wow!!! You guys rock! This is such a valuable feature!

    • Kat Von Rohr

      Thanks Maggie!

  • Mariana

    Congratulations Guys… you are so smart I’m a proud member of LeadPages!

    • Kat Von Rohr

      Thanks Mariana! Our entire team appreciates the kind words.

  • Clinton A. Lewis Jr.

    So, this is already in effect? Or is there something I must integrate in order to have this happen? Thanks!

    • Kat Von Rohr

      Already in effect! You’re all set up to use it right now.

      • Clinton A. Lewis Jr.

        Amazing technology!…Thank you!

  • sofortmehrdates

    You. Guys. Rock.

    • Kat Von Rohr

      Awesome to hear. Thanks!

  • EtienneJ

    This is brillant.

    • Kat Von Rohr

      Thanks Etienne. I’ll pass your compliments onto our development team.

  • Uri Lederman

    This is really great, but can I assume that the prior facebook prepopulation integration will NOW ask users to adhere to some lead generation database???

    and IF So, that would actually reduce the conversation rate on those facebook prepopulation pages…

  • The thing I probably love most about this is that you’ve created something here where everyone wins – you, us and the subscribers. That’s some brilliant thinking. It’s not just the number of ideas you guys come out with, it’s the quality of them.