Landing Page Roundup: Our 10 Favorite Pages from July-August

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Constantly improving.

That’s what we all strive towards as marketers. To constantly improve our offerings to give the people what they want.

That’s also a theme you’ll see in this post, as a few of the newest LeadPages templates we’ve created in our constant effort to stay at the forefront of conversion-optimized landing page design are on display.

With that in mind, sit back and enjoy our ten favorite LeadPages landing pages for the past month — you just might get a few ideas to improve your own marketing efforts.

1. Comic Book Lab: Web 3.0 Sales Letter

Comic Book Lab
LeadPages user Ian Hannin created this sales page using the Web 3.0 Sales Letter template inside LeadPages.

When you combine a comic book artist with the possibilities of a LeadPages template, you know you’ll get a visually appealing site like this.

What Stands Out Here:

The sales letter flow of the Web 3.0 Sales Letter is phenomenal.

First, you’ve got an intro video that covers the entire sales pitch in a cinematic format. At the bottom of the first fold, a buy button with a strong call to action peeks above the fold with a standout color to prompt a scrolling action.

Once you scroll down, you’re at the beginning of his written sales flow. He has:

  • A personal intro letter to build up credibility through prior accomplishments
  • A sneak peek into the process behind great comic illustration and coloring
  • Testimonials from top artists to build more credibility
  • Benefits you’ll receive from the class to show real-life skill building
  • A 60-day money back guarantee to show confidence in the product

This is a powerful way to structure a sales pitch, and Ian pulls it off beautifully.

Take a look for yourself right here.

2. Marketing Blueprint: Long Form Squeeze Page

Marketing Bluepring
LeadPages user Jacob Hiller created this opt-in page using the Long Form Squeeze Page template inside LeadPages.

Social proof is a powerful thing, and Jacob Hiller uses it flawlessly in his landing page copy.

What Stands Out Here:

Magnetic, irresistible copy is the name of the game here. There aren’t many graphics on the page at all, which means the copy and layout really takes center stage in this Long Form Squeeze Page example.

Look at some of these phrases:

“…without spending a dime on advertising.”

Simple No Cost Strategies You Can Implement Right Now”

“Join dozens of self-published authors who were able get more customers w/o breaking the bank”

You’re seeing key trigger phrases that prompt opt-in habits. He conveys a sense of cost-aversion in the first phrase, ease of use in the second phrase and social proof with the last phrase. Take note, because this is the kind of writing that converts.

3. Survival Life: Web 3.0 Sales Letter

Survival Life
LeadPages user Joe Marshall created this sales page using the Web 3.0 Sales Letter template inside LeadPages.

Scarcity. Limited availability. You don’t want to be left out, and Joe Marshall wants to make sure you aren’t with his Web 3.0 Sales Letter layout.

What Stands Out Here:

All throughout the landing page, Joe creates a sense of urgency with scarcity appeal. Phrases like “while supplies last,” “before they’re gone” and “supplies are limited” are there to help reinforce the perceived value of the lead magnet.

From the first fold all the way down to his final call to action, there’s a feeling of urgency in every message. Urgency is a strong form of motivation and a great way to get a visitor to opt in or purchase your product.

Add in the beautiful use of the template’s sales flow with the video/letter/testimonial/benefits technique and it’s not hard to see why this is a successful page.

Take a look for yourself right here.

4. Crazy Wild Love: Mixergy’s “Welcome Gate” (from Andrew Warner)

Crazy Wild Love
Crazy Wild Love created this “re-opening soon” opt-in page using the Mixergy “Welcome Gate” template inside LeadPages.

The velvet rope at a nightclub has a strange effect on people. When you see that line waiting out the door, you instantly think, “Wow. That place must be popular.”

The same effect can be achieved with a great landing page.

What Stands Out Here:

Crazy Wild Love builds suspense and curiosity with the Mixergy Welcome Gate. The academy is currently closed, and there’s no date indicating when the next class is (nor do they say how many people are in the class).

All you know is there’s a waiting list and you need to be on it to be notified when the academy opens. This creates that velvet rope effect, placing this class in higher regard.

Additionally, they offer an incentive to sign up for this waiting list with a complimentary video. Instead of the interaction ending with the sign-up,, you now get something tangible to reward you for opting in. Creating this sense of mystery and still giving away a lead magnet is a brilliant idea, and one that’s paid off for Crazy Wild Love.

Take a look for yourself right here.

5. Smartphone Video: Front Page for #1 Book System

Smartphone Video
LeadPages user Howard Hale created this home page using the Front Page for #1 Book System template from our LeadPages Marketplace.

Sites with multiple products used to have trouble finding a way to display their works on a landing page.

Not anymore.

What Stands Out Here:

The first fold call to action is strong in the Front Page for #1 Book System template. Not only are there links to the individual products in the top navigation bar (that link to additional landing page templates), but the large information section in the first fold is full of information and images to prompt a first-fold opt-in.

The next fold offers up Howard’s additional ebooks as downloads, and he builds credibility with a testimonial and a photo/bio combo on the left side. This compact style offers so much flexibility, and Howard made great use of the multiple product section with his plethora of ebooks.

Take a look for yourself right here.

6. TCK Publishing: Book Sales Page

TK Publishing
TCK Publishing created this sales page using the Book Sales Page template inside LeadPages.

Wasted space in landing page design leads to a loss in conversions. That’s why this template makes use of every bit of space to create something special.

What Stands Out Here:

Everything you need is in the first fold with this Book Sales Page example. There’s a strong headline that promises some “life changing books.” Contextual, supporting sales copy provides urgency appeals with specific expiration deadlines. Plus, the colors and imagery/layout make this a beautiful template to use.

But a nice little touch that makes a world of difference is the sales content section that peeks above the first fold. The orange stands out against the blue, and you can slightly see the tops of buttons. Scroll down a bit more and you’ll see those buttons allow you to buy the product.

That slight design addition is a subtle yet explicit enough cue to prompt a scrolling action from the content-heavy first fold. That’s what turns this page into a conversion powerhouse.

Take a look for yourself right here.

7. Poppy Sports: Long Form Squeeze Page (from Natalia and Frank Kern)

Swim Workouts
The marketers at Poppy Sports created this opt-in page using the Long Form Squeeze Page template inside LeadPages.

The more you can put your visitor in the mindset of using your product, the greater the odds of them converting. That’s what this page from Poppy Sports is all about.

What Stands Out Here:

After reading this Long Form Squeeze Page template, you know exactly what you’re getting if you sign up. The specificity of this page is phenomenal. Everything from the images to the messaging is designed to put you in the shoes (or flippers) of a swimmer using this product.

Even though the headline and call to action in the first section are stellar, I want you to focus on the sales letter area. You get a specific number of workouts, examples for where you can use this training AND a photo of a sample workout.

Everything on this page is geared toward putting you in that swimmer’s mindset, which explains why this is a steady converting page.

Take a look for yourself right here.

8. Entrepreneur On Fire: Thank You/Webinar Page

Entrepreneur on Fire
John Lee Dumas of Entrepreneur on Fire created this webinar registration/thank you page using the Thank You/Webinar Page template inside LeadPages.

Why be happy with a traditional thank you page when you can turn it into so much more?

What Stands Out Here:

John Lee Dumas uses imagery cues and sequential text to draw your eye to an opt-in with the Thank You/Webinar Page template. John hosts fantastic webinars, and this page appears after someone has signed up for his email list.

On this page, your eyes are immediately drawn to the blue content section in the first fold. There’s a strong call to action in “Free Live Webinar,” followed by a large “Sign Up Now” button and pictures of the presenters flanking the content.

With all these elements working together under the “Thank you” section of the email confirmation, John pulls focus to an area where signing up for a webinar becomes the goal of this page. Your eyes are led to the sign up button, and John now picks up webinar registrations on an underutilized page in most people’s sales funnel.

Take a look for yourself right here.

9. The Discovery Code: Elegant Basic Opt-In Page

The Discovery Code
The Discovery Code created this opt-in page using the Elegant Basic Opt-In Page template inside LeadPages.

Put your best foot forward and lead with exactly what your product offers.

What Stands Out Here:

From the very first sentence on this Elegant Basic Opt-In Page, you know exactly what you’re getting. Great pages convey their purpose right away, and this example from The Discovery Code does just that.

The sales flow on this page is solid, going from attention-grabbing headline to social proof sub header and finishing up with the product’s big benefits. It follows the Attention Interest Desire Action (AIDA) methodology down to the (literal) letter, generating interest with a headline that mentions cost (none) and whom the training is for (tech founders and entrepreneurs).

If, as legendary advertiser David Ogilvy said, you’ve spent $.60 of your dollar when you write your headline, then this page invested well.

Take a look for yourself right here.

10. Mike Filsaime: Blog Home Page

Mike Filsaime
LeadPages user Mike Filsaime created this welcome gate for his home page using the Blog Home Page template inside LeadPages.

“Oh look. A button.” You may see buttons all the time on websites, but not like this.

What Stands Out Here:

Designing for direction is something we covered in a previous post, and this Blog Home Page example from Mike Filsaime takes that concept and runs with it.

Or, more specifically, points it out. His picture points at the opt-in box, which is another way to draw your eye directly to the most important aspect of the page. Plus, the red box against the dark blue background helps the button stand out even more.

Sometimes imagery can step in the spotlight and control eye movement better than text placement. This is one of those times.

Take a look for yourself right here.

Before You Go…

Congrats to all the marketers in this month’s roundup. I appreciate you sharing your ideas and innovations with us.

That’s it for this month’s roundup. But before you go, I’d love to hear what you thought of these pages.

Which one was your favorite, and why? Let us know in the comments below. Or just click “share” to let us know these are useful to you.

  • WOW, great article and thank you for the kind mention…I am honored!

    • Sean Bestor

      John, GREAT Thank You/Webinar Page you made! This post just wouldn’t be the same without it on here. Very awesome work.

    • poppysports

      Hey John Lee. Good company. I was on one of your webinars this week. Howdie.

  • Tom Fairhall

    Great post and love seeing all the examples of how best to use LeadPages templates…

    • Sean Bestor

      Thanks a ton, Tom! We, too, love to see how our customers put their own spin on our pages. It makes for some truly unique stuff!

  • Thanks for the mention for TCK Publishing! Awesome article. I’m even more excited for the new Lead Page Builder – definitely going to help increase conversions even more.

    • Sean Bestor

      Absolutely, Tom! That was a really great use of the page, so we were beyond compelled to include it on here. I hope you’re having fun with the new builder — I know we are!

  • Awesome roundup! It’s so helpful to see how others are utilizing landing pages for their business. Thanks for the mention of EOFire! Very happy to know our TY page makes the cut 😉

    • Sean Bestor

      Kate, you guys nailed it with the Thank You page! I echo all the sentiments I had from the John post above. Well done!

  • Reaper73

    Um … typo on Mike Filsame’s landing page. “WHAT LEADERS ARE SAYING AOUT MIKE FILSAIME” ??

    • Sean Bestor

      Good catch, Reaper73. It might be a bigger typo, but what I really liked about his page was the design for direction. That’s what stood out big time.

  • I love the Web 3.0 Sales Letter! I personally use it on my landing page and it works like a gem! Thanks LeadPages!

    • Sean Bestor

      It’s quite the beaut, isn’t it? We’d love to see your example and hear how it’s performing!

  • poppysports

    Thanks so much for featuring the POPPYsports swim workouts landing page. You’ve made me so proud! I spent much time on the images and the copy and yes, it really did convert well. The feedback we got from those who downloaded the free swim workouts were great. Thanks LeadPages! You made my day.

    • poppysports

      Oh, and by the way, I had a few more sign ups after you posted this article – so thanks! And I hope those swimmers are paddling away 🙂

    • Sean Bestor

      POPPYsports, you really created an excellent page, so the pleasure is ours to feature it in this roundup. Very VERY solid work!

  • Stephen Tamlin

    Really like the entrepreneur on fire design, very slick.

    • Sean Bestor

      Absolutely, Stephen. They did a really great job maximizing the template to its full potential!

      • Stephen Tamlin

        I think cleaner designs with a little distraction and possible converts, which I think is achieved with this landing page.

  • Thanks so much for posing this article. I loved seeing Comic Book Lab mentioned. I continue to love the ease of use. This software saves me time and through testing, I can quickly tweak and improve!

  • Sl schultz

    This was very helpful as I am getting understanding on what I plan to do in Leadpages.