The Coolest (“Sneaky But Ethical”) Landing Page Trick I’ve Seen In A Long Time

  • Go here to check out our Landing Page Software (LeadPages)
  • For LeadPages users . . .
    • To pre-populate the email field, just “regenerate” your LeadPages page and add “?leadpages-e=[email merge field here]” to the end of your URLs
    • To pre-populate the name AND email fields, just “regenerate” your LeadPages page and add “?leadpages-fn=[first name merge field here]&leadpages-e=[email merge field here]” to the end of your URLs
  • LeadPages customers, if you have any additional questions, please ask them via our customer suppport desk

Clay Collins here, co-founder of LeadPages, and I want to talk about one of the most significant findings that the Internet Marketing Testing Community has found over the last few years. This is an incredibly robust result that I’m going to talk about, and if you watch and read sites like, and The Marketing Show, and also the LeadPages blog, you’ll find one result popping up over and over again. And the result you’ll find over and over again is this:

If you can prepopulate landing page fields, you’re going to get a much higher opt-in rate. So if someone arrives at a landing page, and it’s already filled in with the data that you want them to submit, then they’re much more likely to submit that form, right? We all do our taxes a lot earlier if someone just filled out the tax forms for us. In some cases, folks have found an increase in conversion rate of 36.4% because they did things like prepopulate the landing page form with the data that they want users to submit. So with that in mind, we added something very special to LeadPages.

Here is a LeadPages page, and on this page, the default text says enter a valid email here. However, when you take this normal URL and you add this URL variable to the end, ?, you can prepopulate this form with your user’s email address. So let’s say you’re using whatever email service provider that you use, whether that’s AWeber, or MailChimp, or Infusionsoft, or OfficeAutoPilot, or whatever you’re using, GetResponse, iContact, and you’re going to send out an email. So you might say download my free report or something like that. And in the body, you might say just click here to check out my new special, special report. And then here, you might put a link like this. Now when you send someone to a link like this, they get a form where the email address is not populated. Then again, if you add to the end of this URL ?, and you reload that page, you’ll see that it prepopulates.

So how does this applied to you? Well, when you’re sending people to this page, all you need to do is add this ?LeadPages-e=, and then you delete this, and you insert a form field merge for the email address. So I’ll just finish this up. I’ll just sign this at the end, Clay. Now 99% of email service providers allow you to do this mail merges where the email address of every single person that the email is being sent to merges and inserts their email address right here so that when you send people to this page, this populates with the email address of the person receiving the email. Let me show you what I mean.

Here I am in my inbox, and I just received this email that I constructed for myself, and as you can see, when I click here, it prepopulates this with the email address and all I need to do is click here on free instant access to get this tutorial. You can also do this for a webinar registration page. Here’s our usual webinar registration page and it says enter a valid email address here. But if you add to the end LeadPages-e=, you know, whatever you want this to be prepopulated with in terms of email addresses, when someone clicks on claim my spot now, it prepopulates with their email address.

So let’s go back into AWeber. This email is going to be called Join Tonight’s Webinar. Text is going to say go here to join me on tonight’s webinar, then we go ahead and add the URL here, but we also want to make it prepopulate. So we’re going to add to the end of this ?LeadPages-e=, and then we’ll do a mail merge, and we’ll post the email address here, and then I’ll just sign this out as Clay. So I’ll go ahead and send this email to myself, and as you can see, when I go here and load this email and I click on the link that was sent to me in the email, it prepopulates with my email address, and every person who receives this is going to have this field prepopulated with their email address. You can also prepopulate the first name field as well so you can prepopulate both the first name field and the email address. Now here’s where this gets really, really, really interesting. If an affiliate is mailing for you, let’s say you’re doing a webinar with an affiliate, that affiliate can mail to your Webinar registration page and do the mail merge so that when someone arrives at your page from your affiliate’s list, it’s prepopulated with all the email addresses, which means that affiliate

is going to get more sign ups to your webinar, and you both are going to make more money.

Anyway, Clay Collins here, co-founder of LeadPages, and I hope you enjoyed this conversion tip, and I hope for those LeadPages users out there that you enjoy this new LeadPages feature. If you’re not a LeadPages user or member, you know what to do. Take care.

[0:05:22] End of Audio

  • Ryan Fletcher

    Does this apply to a LeadPlayer form as well?

    • good question. i want to know this too.

    • It doesn’t. In fact, in LeadPlayer, if someone is already on your list they won’t be asked to opt-in again. This is less relevant to LeadPlayer, because leadplayer is primarily for getting new email subscribers; not for getting existing subscribers to do things like sign up for webinars, etc. Good question.

  • Kris

    Can you use this with WelcomeGate as well?

    • This work with the WelcomeGate template inside of LeadPages. But this doesn’t work with the free Welcome Gate software (it’s outdated, not supported, and not being updated).

  • Cool! I was just using this the other day in Office Autopilot and thought, “too bad LeadPages doesn’t do this.” Guess I spoke too soon. Will it also work on LeadPages we are hosting on our one WordPress installation?

    • It works on all LeadPages, no matter where they are.

  • Love it…this is one of the features I’ve been waiting for.

  • Carol Amato

    Awesome. I’m not having much luck, as my pages are on WordPress…Does this have to be used with LeadPages hosted pages only?

    • This works on your WordPress pages as well, but you need to regenerate your pages for them to work (i.e. go and save your pages again). After you regenerate, wait about 5 minutes and it should work. if it doesn’t please contact support.

      • Carol Amato

        Thank you!

        • Carol Amato

          It worked great after saving again! 🙂

  • Stanford Smith

    What is the URL string for prepopulating the first name?

    leadpages-n=”Stan” ?

    • To pre-populate the name AND email fields, just “regenerate” your LeadPages page and add “?leadpages-fn=[first name merge field here]&leadpages-e=[email merge field here]” to the end of your URLs

      • Kevin L. Wiens

        Clay you’re a GENIUS my friend!!!

  • This is brilliant! You are helping me become a marketing monster.

  • Clay, I’ve done this exact same thing before (with a Polldaddy survey) and had some negative consequences. When I appended the subscriber’s email address to the end of the link, the emails immediately started getting flagged by Gmail as spam. The day we pulled out the email variable, deliverability returned to normal.

    If anyone does this, track your deliverability rates closely. We weren’t using a tracking redirect like Aweber ( so that might have been the reason why.

    • Interesting. We haven’t had any issues with this. If someone does, please report. It might be something unique about the poll daddy link or lack of a redirect. Not sure.

      • I’m pretty sure it was the lack of a redirect link. 😉

  • I don’t get it! If you already have the email address why would you want to drive them to a landing page to get them to opt-in? Wouldn’t you just trigger the action directly from the email link click. (I use Infsuionsoft so other application might not be able to do that?)

    • There’s a few reasons. If you’re hosting a webinar, folks are much much much more likely to attend if they elect to attend but reigstering (than if you auto-enroll them in the webinar).

      Also, if you have a general “house list” and you want folks from that list to opt-into a sub-list that you’re doing for a launch (that you email more frequently), then this will get a higher conversion rate for those sub-list opt-in pages.

      Also, if affiliates are mailing for you, they can pre-populate the email address when they send folks to your opt-in pages.

      Or if you’re buying a solo email blast, you could ask the company that you’re buying the blast from if they’ll pre-populate the fields for you.

      There are tons of applications for this.

    • jameswedmore

      It’s also great if you’re sending to an AFFILIATE opt in! As long as that person is using Lead Pages…which they better…or else!

      • Thanks, James! And great observation. I think the implications for affiliate traffic are the biggest. And also webinars to your own list. I should email Amy about this. Thanks a ton for stopping by.

  • Awesome, Brilliant, Genius, Wonderful, Exceptional, Mind-Blowing and so much More… So glad to be an early adopter of Leadpages

    • So glad you like this, Vincent. And also really glad that you are an early adopter as well.

  • Clay this is awesome!! One question. I’d love to use this when I buy Newsletter/Solo Ads, however I’m not seeing how I can add one of these links in order to do tracking (e.g. seeing if separate landing pages were converting better). I’d have to ask the Provider to manually add that code at the end of a single link.
    What do you think? (hope that’s clear)

    • If you’re buying a solo email blast, you need to ask the company that you’re buying the blast from if they’ll pre-populate the fields for you.

  • Mitch McCargar

    awesome info Clay. Just shared it with my circles

  • Kevin L. Wiens

    You’re a genius Clay!

    • Thanks, Kevin. I’m not a genius… but our development team is. Thanks for the kind words.

      • Kevin L. Wiens

        Your development team is AWESOME but you are also being modest my friend!!! Thanks for the incredible Template Packs..

  • RedHorseVeteran

    Developer querystrings used for marketing geniusness. love it. I can even use this for Ajax. Wow, you got my brain working today. The potential.

    • Great observation. We love developer geekiness.

  • jaxi

    Totally cool! Thank you! Jaxi 🙂

  • We use this strategy for all of our landing pages. Rather than typing, they just click “submit” and their in. Seen an easy 25% bump each time.

    Nice sneaky branding btw Clay 🙂

  • Randall Brennan

    Does this only work with the template demonstrated? I can make it work with that one — via MailChimp — but not the template I’ve been using.

    • This works with all LeadPages templates. Because this is a new feature, you’ll need to re-save your templates in order to make them work.

      • It’s possibly an obvious question; but it will also work when a page is loaded/hosted on my wordpress site right mate?

  • This is a very great script to implement and I’m sure will increase opt-in’s. I will definitely implement this.

  • Hykdev

    Hey, awesome feature. Just want to know if it works in all autoresponser: Aweber, GetResponse and Infusionsoft ?

    • Yes. As long as the autoresponder supports field merges. And all the ones that you mention do.

  • Maggie

    Thanks so much, Clay! This is awesome!

  • Mitch McCargar

    Is there a way to prepopulate if you are ‘hyperlinking’ your link as an action such as “Click Here To Register”?