[Download] Best Landing Page (For Giving Away A Free Course)

I promise you this.

You’ve never seen anyone else implement this kind of landing page before. (We’re revealing this for the very first time).

In the past . . .

AND today we’re giving you the best-performing landing page for giving away a free video course.

Enjoy!

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The hype is real folks, this is brand new, brand new material. You’re going to see
a landing page that you probably haven’t seen before anywhere else. I’ve never
seen anyone using this tactic before. I’m going to show you why it works, I’m
going to show you how you can implement this in your business, I’m going to be
showing you how we’ve implemented this in our business. I’m going to burst
into the deep psychology behind this tactic and why it’s so effective and I’m
going to be giving you a copy of this that you can download so you can
implement this in your business. That’s what you have to look forward to in
today’s show.

So without further ado, here the value bomb landing page. So it looks pretty
normal, it looks like a normal blog page. And in fact, it is and it was originally a
normal blog page. This is something that we actually discovered by accident
when we got insane opting rates that we had not anticipated. As you can see, it’s
been shared a number of times, it’s been twitted a number of times, not typical
for a normal squeeze page.

Let’s scroll down here. What you will see is a story about why I created this free
video course that I was giving away and you can see that there are 10 videos
here. And the way this is engineered and why this is called the Value Bomb
Landing Page is because there is obviously a large demonstration of value.
There’re 10 entire videos here and if you listen to just one of them you’ll see
how much great information is contained in this course. This is actually a course
that I’ve seen people charge $200, $300 for and we’re giving it away for free.

One thing to note is that even though the opt-in rate for this page was so
ridiculously high, there wasn’t a huge call to action. It just said, “Enter your email
address below and I’ll email you; (1), all the text, templates and learning
materials for this course, (2), downloads of all the videos and (3), PDF versions of
all the slides.

Now, it’s important to note that I placed this opt-in box both above and below
the set of videos. So the question is, why did this get the highest conversation
rate we’ve ever seen for this type of page where a free course if given away?
Well, that’s actually a great question that I wondered about for a long time given
that we didn’t not expect the kind of results that we got from this page.

So after analyzing this for a while, after talking with other people and after just
sort of looking at the data that we had in front of this, this is what I came up
with. So here is the value bomb squeeze page formula. It is DOV+O+VAO= the
highest opt-in rates I’ve seen. So DOV stands for Demonstration of Value.

And what that means is that basically when someone is looking through this page,
there is very clear evidence that the value is in this course. Not only does it come
with these 10 videos that give scripts and plans, but we also make available all
the texts, the transcripts, the templates, all the learning materials, the slides,
everything is here. When you watch one of these videos you’ll see that it’s well
edited, that it’s well put together, that it’s well thought out. It’s not just me
talking over some material. So there is a demonstration of value with these 10
videos.

What’s important with demonstration of value is not only that the value is there,
but that the value is readily apparent when someone scans through the page. If I
had buried an hour’s worth of video in one video rather than splitting it up
amongst 10 videos, it would be harder to perceive the value. 10 videos even if
they’re shorter seem more valuable than just one video. So visually as people
scroll through, I wanted them to see all that was available in the 10 videos.

So the next piece of this is overwhelm from cognitive dissidence. When someone
goes to a page and sees an anonymous amount of value there, it create tension
if they cannot posses that value. The brain does not like seeing a lot of value that
it cannot posses. So what happens is when someone sees all that value there in
those videos, they want to posses that value somehow because they don’t have
time to watch all those videos right then. So what we do is we create the value
added opt-in to relieve tension.

Here’s what I mean. The experience of the typical viewer on this page is that
they see all these videos that are here, they read the titles of the videos and they
see that what I’m giving them is a cut and paste marketing campaign. Maybe
they watch one of the videos and they see the value of the content there. At
some point during all of this, they realize that they don’t have time to go
through all of this material. And that creates tensions because there is a lot of
value here that the person cannot immediately posses.

And to break that tension, we create this opt-in form. And what the opt-in form
does is it allows the person who’s feeling this tension between all these value
that they cannot posses just yet because they don’t have time to watch all the
videos, it gives them the opportunity to relieve that tension by possessing that
value in a way where they can access it later. So this allows them to not only
download all the videos, but to get audio versions of all the videos. To get all the
text from the marketing campaign. To get all the slides if they want to view it
later. So it gives them a greater amount of possession again to relieve the
tension between the larger amount of value that’s there that cannot be
immediately possessed. Ultimately, that’s what produces the highest opt-in rate
we’ve ever seen for this kind of course.

So because I want you to get insane opt-in rates like we’ve been getting with this
page, I created a template that you can use. Cut paste, insert your own stuff and
you can use this in your business. It’s got a generic logo here so you can replace
this with your logo. It’ got a like button so that this material can go viral as I
showed you on our own page. This is the kind of page that people like to share
because they know when they share with their friends that their friends will be
able to receive value from it without opting in.

However, when people come to this page and they see all that’s there, the
videos that you’re providing, the downloadable PDF, the swipe copy, the MP3
downloads and transcripts of all the videos, when they see all of this and they
see this link that’s under each video that says, “Click here to download this
entire course,” they will download it. In fact you’ll probably see the highest opt-
in rate that you’ve ever seen on any of your pages before on a page that on the
surface does not look at all like a squeeze page incidentally.

So we’ve actually made a number of improvements on this page that have
increased opt-in rate. The first thing that we’ve done is we’ve added a two step
opt-in process where there is not an opt-in box on this page. This means that
people are more likely to share this page because it doesn’t look like a page
that’s trying to take. However, opt-in rates increase when you have a two step
opt-in process because when someone clicks on that download link, the chances
of them opting in once they see this opt-in box is so much higher.

We also improved the previous page by adding again Facebook likes and
Facebook commenting. So whenever someone compliments you on your course
materials or says something good that gets published to their Facebook page
and this content can be shared. So I’ll give this to you below this page. Anyway,
my name is Clay Collins. I hope you’ve enjoyed this episode and I’ll talk to you
next time.

Take care.

  • How do you define best performing? It it like if 100 people visit 30 people consume the content instead of 20? This is pretty rad.

    • Best performing = highest opt-in conversion rate

  • Berk

    Great presentation and lander!! (kind of hard to pay attention with the loud music 🙂

    • Sorry about the music. Will try to lower the volume in the future. Glad you like the presentation, however.

  • John Cunningham

    Nicely presented; thanks for doing this. I have been using video for a couple years now, so that part does not intimidate me. All of that other stuff: slides/sound files/pdfs sounds like alot of work (especially if not used to doing that). Any recomendations on how to streamline that so I can put your idea to the test?

    • Sure: MP3 can just be rendered from the videos. So you already have audio files. The PDFs are just copies of your slide deck. Transcripts are are just transcripts of your audio. So you’ve created all the content if you’ve completed the videos :-). You’re almost 100% there right now. You just need to hire someone to do the transcripts & if you go overseas you can get that work done for $30 per audio hour.

    • Roland

      Hi John, the service I’ve used is http://www.verbalink.com/ – two more… https://www.speechpad.com/ , http://www.idictate.com/

  • Richard

    Here’s something rather interesting. Your top-page drop down says “PDF REPORT: The 5 (Dirt Cheap) Tools I Use To Create All My Videos” – yet when you go get the report you’ve left one of those tools out, there are only 4.

    Wanna let us know what #5 is?

    • Oh, good point. I think I got the headline wrong. I’ll look into this.

  • Tang

    Thanks for this Clay – very cool. FYI for some reason the video above is playing in HD only, which is to say it’s doing more sputtering and freezing than playing. Depending on where we’re consuming your content, the usual Youtube options for 360 and 240 playback are very useful to some of us.

    • Great feedback. I’ll turn off the HD mode. Thanks for letting me know.

  • This is very very awesome…. *doing a happy dance* Thanks Clay!!

  • asghar baloot

    some thing problem on your video becouse i wait 10 minutes and just heard few words and music

    • I’m sorry, you must have a very slow connection.

  • Roland

    Hi Clay, thanks for all the great stuff you’re giving away for us for free. Highly appreciate it!

    • Absolutely, Roland. Glad you’ve benefited from it.

  • David Cicia

    WOW! This is the best thing I’ve seen since the High End Blueprint itself – which is truly a great approach. I made some good money with that, and this will be my next step, just what I need. Thanks, Clay. Again and again . . .

    • No problem, David! I’m glad that you’ve benefited from this stuff. Thank YOU!

  • Now that is an awesome strategy. Will definitely put this to the test and see what type of results I get. Thanks for keeping the value coming!

  • Cosmo

    what could a offline marketer offer business owners with a landing page like this? I’d love to hear some of your ideas 🙂

    • Great question. I think this works fundamentally because of that equations that I showed you.

      Demonstration of Value + Overwhelm + Value added opt-in = high opt-in rate

      So if you can create a marketing piece that offers something with extremely high (and immediately perceivable) value . . . and combine that with a value-added opt-in, you should be fine. One opt-in tactic might be that someone can txt (via phone) their email address to a four digit number to be added to your auto-responder and get something delivered to their inbox.

      There are lots of options.

      If you come up with something I’ll critique it for a marketing show.

      –Clay

  • Ian McConnell

    Woohoo thank-you Clay! What you said makes so much sense, but I wouldn’t have seen it just by looking at that original landing page.

    Cheers
    Ian McConnell
    Western Australia

    • Ian . . . I’m so glad that was helpful. Glad you liked it.

  • Thanks Clay

  • I just uploaded it for one of my programs. THANK YOU!!

  • This may be a sill question but I’ve downloaded both and I can’t figure out how to upload them? Do I upload as a theme or plugin? I tried both and I got failed on both.

  • Winston GH

    Hmm.. What’s the difference between a squeeze page and a landing page?

  • Jay

    I love this concept and am working on setting it up right now. Thanks!

    I know you can’t offer tech support on these free giveaways…Not being a web designer, I don’t know how to use the actual template in my wordpress site unless I upload it ftp as a separate page that’s not part of the theme. But then, I don’t know how to edit the html.

    One thing you might consider is creating a tutorial or a better yet a wordpress plugin to create those two-step optin links in which you click on a link and it becomes an optin box. I’m scratching my head and probably wasting my time trying to figure out how to do that without paying a programmer to help me out.