By Kat Von Rohr, Blog Editor for LeadPages
Let’s just say this was a tough call.
We have seen so many fascinating pages (and LeadBoxes) in so many unusual places this month, that it was difficult to narrow this down to the top 10.
So instead, we chose our favorite pages that can help improve your marketing.
This month, we’re featuring pages and LeadBoxes that we believe will give you the best marketing ideas for your own sales pages, launches, webinar pages and lead generation pages.
Read on for a glimpse at these pages and LeadBoxes (in no particular order).
1. GoCodeBox: “The Five Lies LeadBox”
“I love this LeadBox.”
I’ve actually heard more than one person say that about this LeadBox. And I can’t blame them. This LeadBox and the page behind it are both absolutely gorgeous.
The moving video background on this page provides an almost mesmerizing backdrop for this LeadBox from GoCodeBox. (See how difficult it is to stop staring at this page?)
The bold copy on this page is also intriguing — and a bit disarming. Notice how they’re grabbing your attention by offering to reveal the “Five Lies Your Web Developer Is Telling You.”
Also, the red “Learn the Lies” call to action button on this page almost dares you to click the button to find out what happens next. Then if you do click, the LeadBox pops up to ask you to opt-in with an equally daring copy.
Go check out this page to get the full effect. Be sure to click on the red button so you can see this LeadBox in action.
2. Coach Marketing Machine: “Attract, Convert and Deliver like a Million Dollar Coach” Launch Page
Never underestimate the power of a well-executed launch series.
If you have never launched a product of your own, you should take a closer look at this four-part video series from lead generation expert, Taki Moore. He created each page of this four-part series with the launch funnel page inside LeadPages.
What to notice here: Taki has one powerful, easy-to-understand idea that ties every video in this series together.
Taki used this idea as his headline: “How to Attract, Convert, and Deliver Like a Million Dollar Coach.” If you look at the top of this page, you’ll see his first three videos deliver on that promise. That’s important.
If you want to create a successful launch, every video in your series should seamlessly tie together — so your subscribers can easily follow along with your ideas. A good litmus test: Can you sum up the idea for your entire video series in one sentence like Taki did here? If so, you’re on the right track.
We featured the first video from this series above. But I recommend you check out each video and page in this series. You may want to take notes for your next launch.
3. Digital Marketer – “How to Architect the Perfect Conversion Funnel” Webinar Page
This Webinar 3.0 Registration Page comes fully loaded inside LeadPages exactly as it’s used here — with the same colors, countdown timer and social share buttons.
For example, these marketers added a mindmap in the corner. The copy just below this mindmap reads: “Do you have one of these? If not your business could be in trouble.” This gives webinar registrants more incentive to show up for this webinar — so they can learn how to create a mindmap like this on their own.
Also, the copy on this page is fantastic. Notice the level of specificity in the bullets as they promise to reveal strategies like: “how one author went from less than 5,000 books sold …to selling 2.5 million …just by changing one simple thing.”
Take a closer look at this copy right here.
4. Be Awesome On Purpose: “The 10 Signs Relationship LeadBox”
This is what I’d call a “hidden LeadBox,” because it’s in the last place you would expect. It’s also one of the most innovative LeadBoxes that I’ve seen yet.
On her site, BeAwesomeOnPurpose.com, Jenn Scalia is linking the image of her relationship ebook to her LeadBox. If you don’t know to look for it, you don’t expect a LeadBox to pop up when you click on her book.
However, that’s part of the brilliance of this technique. Most people are accustomed to clicking on an image of a book or product when they want to know more about it. (Think of how often you open books on Amazon to view the free preview.)
Well, in this case, Jenn is simply allowing anyone who’s interested in her book to immediately opt-in for it.
According to Jenn, it’s working. In fact, it’s working so well that she’s currently looking for other ways to use LeadBoxes on her site.
5. Private Network Packages: “Get an Unfair SEO Advantage”
The design on this page is as bold as it is eye-catching. For that reason alone, this lead generation page from Private Network Packages deserves a nod.
But also, just in glancing at this page, you get the impression that the marketers behind this Basic Centered Squeeze Page understand their target audience on a personal level.
Obviously, their audience wants bold, extreme marketing that beats the competition. Between the graphics and the copy, this page speaks to that audience. (It’s something to keep in mind for your own pages — what kind of design and copy will speak to your target audience?)
6. Career Enlightenment: “Get a Job Attracting Linkedin Profile Now”
Need to generate interest for your programs or services? Then you’ll want to pay attention to this page at MyLinkedinProfileWriter.com.
At first glance, you might think this is a sales page for Joshua’s book. After all, it has a “reserve price” button and a headline that gives a concrete promise of results after 72 hours.
But actually, this is a lead generation page to generate interest about Joshua’s professional Linkedin profile writing services.
To get the full effect, you really need to check out this phenomenal page live — and watch the video.
7. Happiness Agenda: “MOMsterMind Live”
Love this page from Stacy Boegem, creator of the Happiness Agenda.
With a single image and some brief copy, Stacy gets you excited about attending her “MOMsterMind” event. If you have an event coming up soon, this is an ingenious way to generate interest for it.
Even more impressive, if you opt-in on this page, you’re automatically taken to one of the most innovative thank you pages I’ve seen in a while. I dropped in an image below so you can take a look.
Notice how her thank you page matches her opt-in page? That’s important. It tells her subscribers that they reached the right place.
Also, she gives you an automatic download for her free “Happy Mama Manifesto” with 24 tools for increasing your happiness prior to her event.
In other words, she’s giving something away for free that she didn’t promise on her opt-in page. That’s a powerful technique to build trust with her subscribers — and get them interested in learning more at her event.
Scroll down to see for yourself. You can also see the original lead gen page here.
8. Wesley Parrish: “Claim Your Brand Authority” Coming Soon Page
If you have a website, product or business that’s launching soon, you should take a closer look at this launching soon page from Wesley Parrish.
Wesley Parrish engineered this fantastic launching soon page to generate interest about their coming launch. It’s an incredible example of how you can start marketing who you are and what you do — without waiting for a formal website to be ready.
Here are a few intriguing elements on this page…
Powerful headline: With limited information in the headline, you can still tell exactly what Wesley Parrish will be offering their clients when they formally launch.
Targeting the audience: Notice in the copy they call out to “startups, small businesses, or entrepreneurs that want to launch a product.” Again with minimal copy, they are targeting the exact audience they will cater to.
Already using the logo: While a logo certainly isn’t a requirement for a coming soon page, it’s intriguing that they used one here. It means they can use this page for branding, even before they launch.
9. Ryan Eliason: “How to Make a Lucrative Career Out of Profound Service”
Love the simplicity of this Basic Squeeze Page.
Business Coach, Ryan Eliason used this one hilarious image to draw all the attention exactly where he wants you to look — to his opt-in form — where you can claim a free copy of his book. (When they’re available.)
What to notice: The headline on this page is a simple how-to that gets you interested in the book’s topic. But once you click on the call to action button, a LeadBox pops up with the full book’s title: “The 10 Best Ways to Get Paid for Changing the World,” and an image of the book.
So in effect, “step 2” of this 2-step opt-in process is giving you more reasons why you should opt-in — just in case you weren’t entirely convinced.
You can take a closer look at the page right here.
10. 4DaSoul: “Free 1-Hour Neo Soul Mix”
Staring at this peaceful page with the floating candles, you can understand why someone would want to relax and listen to an hour of music. Coincidentally, that’s what you receive when you opt-in on this page.
This is another fantastic example of understanding your target audience — and engineering a page that speaks directly to that audience. (Again, something to keep in mind for your own pages.)
Before You Go, Tell Us…
Congratulations to all the marketers and business owners in this post. Thank you for sharing your incredible innovations in this month’s roundup.
Before you go, what do you think of these monthly landing page roundups? Are they useful to you in your business? Would you like to see more landing page roundups like this in the future?
Let us know in the comments below. Or simply click “share” if you would like to see more of these roundups throughout 2014.