How to Pitch the Problem (with John Dwyer)

Our Guest:

John Dwyer, from our previous episode, joined us again this week for part two of his marketing strategy. John runs The Institute Of Wow (theinstituteofwow.com), where he coaches small to medium sized businesses in marketing systems. John Dwyer is based out of Australia with his consulting business.

A Quick Preview of the Podcast:

  • How to speak directly to your customers’ problems
  • How to create a solution-based headline to get prospect’s attention
  • Why you should be communicating benefits over features

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