[Webinar Hacks] Use These GoToWebinar Tricks on All Your Webinars

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Webinar Email Copy Referenced in This Video: 

Subject Line: (Insert Your Name) Presents: “(Insert Your Webinar Title)”

I’m looking forward to our upcoming webinar!

Watch your inbox for an email from GoToWebinar with all of
your webinar login details.

If you don’t receive it within a couple minutes, just fill
out the form on this page: (Insert GTW Registration Link)

Remember the start time is 2/18 at 8pm Eastern (5pm Pacific).

Here are some other time zones to help you:
5pm in Los Angeles
6pm in Denver
7pm in Chicago
8pm in New York

You will be emailed the link to join the webinar an hour
before we start.

See you soon!
-(Insert Your Name)

P.S. Your worksheet should be in your inbox around now . . .
and you’ll receive the mindmap the day after our webinar.

LeadPages is about to release a product that is literally going to change the internet. It’s called…

No matter how great technology is, there are always technical glitches and when you’ve got an important announcement or event you don’t want technical difficulties preventing you from delivering that message. For example, GoToWebinar is a huge platform for hosting webinars. Ensuring your webinar registrants get all the details they need to get on to the webinar is one of the key ways to increasing your attendance rates of your webinar.

The first tip I’m going to show you is how to use GoToWebinar tools, alert your webinar registrants about the webinar right before it goes live. This tip alone can literally double your webinar attendance rate. Before I show you the tip let me tell you how we found out about it. Awhile back we signed up for an Amy Porterfield webinar but we had forgotten about it. Right before the webinar was going to start, we got this email. It reminded us that the webinar was starting and it allowed me to click this button to join the webinar immediately. We started investigating how she did this and we learned a webinar hack.

To use the webinar hack, you simply log into your webinar and then you change the title of the webinar in GoToWebinar itself. We like to add starting now with stars on both sides of it to the beginning of the title so it’s blatant what the change is and it reminds the registrants that the webinar is starting. Then from there, you simply check this box that says notify all affected participants of the changes above and then click save.

Now what will happen is GoToWebinar will resend out the registration email to everyone that’s registered. We recommend doing this about five minutes before the webinar is going to start. This alerts everyone who has forgotten about the webinar or got sidetracked with other things. It reminds them to get on the webinar and it boosts attendance.

In tip 2, I’m going to show you how to ensure that webinar registrants for GoToWebinar get their registration information even when the GoToWebinar API is down. Before we get any further into tip 2, I do need to tell you about the backstory of this tip as well. Tip #2 also comes from Amy Porterfield who is just an absolute expert at doing webinars. We noticed when we signed up for her webinar, in addition to receiving the traditional GoToWebinar registration confirmation email, we also got another email from Amy telling us that if we didn’t receive the registration confirmation email directly from GoToWebinar, I could click this link and go directly to this page and sign up for the webinar. That got us thinking why would Amy someone who’s so much experience with webinars send out a second email in addition to the one GoToWebinar sends out telling people how they can manually sign up for the webinar when supposedly they already signed up. It turns out that sometimes the GoToWebinar API goes down or the GoToWebinar emails can end up in your spam folder.

Now if the API goes down it means that someone can opt in to your webinar registration page but not be signed up for the GoToWebinar event. If the GoToWebinar email ends up in a spam folder, the registrant will probably forget to attend the webinar. Sending out this email gives you a fail proof way to get people to sign up for your webinars even when the API goes down or the GoToWebinar email ends up in a spam folder. By doing this you’ll lose zero registrations because of technical glitches. We use this in our business and suggest you do the same.

To set this up in your LeadPages account, got the webinar registration page you’d like to use. I’m going to use this one right here then I’ll select the industry that I’m in. Next I’ll customize the page how I’d like it to look with all the webinar information and images and everything and after that’s all done, we’ll need to turn on the option to send an email after someone opts in on this page. Now select send the customized email after someone opts in. Type in your email copy and I’ll post this copy below the video for you to use if you’d like to.

From there, you enter in the subject and send their details and once I’m done customizing the look of the page and adding my email, I just click save. Now when someone opts in for this webinar, they’ll not only be added to my list and registered for the webinar but they’ll also get this email that has the registration details for them to sign up in case anything happens to derail the process along the way. This is just one of the many numerous ways to use the custom email feature that’s available inside of LeadPages.

If these two tips are useful to you, please share this video with your audience by clicking the share buttons to the left. Now if you’re not a LeadPages customer and you’d like to start using LeadPages, go to www.LeadPages.net to get LeadPages.

I’m Jeff Wenberg, have an excellent day.

  • Thanks Jeff for the great hacks
    Can you please post a copy for your email you said you would post below the video?

  • Jay

    Ditto to Warren

  • Jeff Wenberg

    Jay and Warren, sorry about that. The copy is now posted below the video. Use away!

  • Thanks for using my examples, guys. LOVE everything you do!

    • Jeff Wenberg

      Thanks for the kind words Amy! I’d like to say thank YOU for originally thinking up these great tips! Brilliant stuff!

    • nathanlatka1

      Whoohoo! Amy is a webinar Queen! Thanks for sharing Jeff 🙂

  • The integration between leadpages and gotowebinar is NOT working at all,

    GotoWebinar is not sending follow-up emails, both pre-webinar and post webinar.

    These are NO tips, they are manual workarounds that only solve partially the troubles.

    Bring another webinar provider or solve API issues

    • Jeff Wenberg

      Sorry to hear you’re having problems with GoToWebinar. I actually just tested this and everything is working on my end with GoToWebinar. So please reach out to our support team asap and they’ll troubleshoot this for you. As a customer, you can submit a support ticket here: https://support.leadpages.net and our team will get back to you asap.

  • Raphael

    Hi Jeff, could you imagine adding the timezone according to the visitor’s preferences?
    Some clues about the visitor’s timezone:

    – a cookie that you could set if he sets it himself

    – take the time from javascript (client-side)

    Said differently:

    – in the code for generating the optin page: if the user has a cookie for his timezone, just use it.
    – in the HTML code (client-side): use the time difference between the current date/time of the server & the one of the client to compute the webinar’s date/time for the visitor.

    Anyway, let the use choose his timezone, then keep it for a future use.

    In a visitor’s perspective, it’s far more user-friendly to have the date/time in his own settings than to make calculations at hand.


  • Maggie Percy

    I really appreciate these tips. It seems that lately, even the ‘biggest’ webinar experts are having technical issues, and we have, also. We use GTW, and this will help us avoid frustration and disappointment. Since we are a two-person operation, it also reduces customer service requests and issues, which is a huge time savings for me. Thanks, guys!