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Hi, this is Jeff Wenberg from Leadpages. For the first time ever, we’ve added a standard long-form sales letter template to Leadpages. This is just the beginning for this and there’s a lot of places we’re going to go from here based on this template.
Leadpages has traditionally been about the lead collection, Webinar registration, and video conversion pages, but we’ve had a lot of request for a sales letter template so we wanted to tackle that area as well.
Now there are a lot of debates about what’s better, a long-form or short-form sales letter. Generally, it depends on a few things like…
Your audience, what you’re selling, the goals of the page, just to name a few. Short-form sales letters often depend on having an existing relationship and authority with your prospects to really convert at the highest levels. If you don’t have that established, they can be difficult to achieve higher conversions that you might see with a well-written long-form sales letter. With this in mind, we’re rolling out our first long-form sales letter template.
As you can see, it’s mobile responsive so it will just look great on Smartphones and tablets. It’s also super easy to customize to make a really good looking sales letter for your product. If you’re a coder, this template is available for you to download below. So here’s how you use this page. You’ll need to download the HTML and the CSS, and as I mentioned, there is some coding required. Get your landing page code you’ve generated and then integrate it with WordPress, Facebook, etcetera, then publish the page. If you’re a Leadpages user, simply go to the generic sales letter template and click on ‘Use this template’ to start customizing it. All you need to do is click on something to input your data. You can change the colors of the text, the headlines, boxes, borders, etcetera. You can change the fonts, insert your analytics code, replace Clay’s image with an image of yourself. You can change any of these texts to fit your sales letter. Just click on it, input the text, and then click okay. The template comes with a lot of different sections, but you don’t have to use all of them if it doesn’t work for your situation. You simply click on a section that you’d like to take out and switch to visibility setting to hidden and you’ll no longer see it. So this makes it super easy to customize things how you want them to be.
Grab your pay link to link up with your payment processor. To read Facebook comments, you just insert your embed code from Facebook here or hide it if you don’t want comments on your page, and when you’re done customizing, click on ‘Save to my pages.’ You’ll name the page, then with a click of a button, you can publish this page through our servers, publish it to WordPress, publish it to Facebook as a Facebook tab, or finally, you can download the file and put it on your own server. This template is immediately available for Leadpages customers and is immediately downloadable as an HTML template for everyone else.
So that’s all for this video. I’m Jeff Weinberg, and I hope you have a great day.
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