[Template Download] Turn Facebook Fans into Customers with the New Facebook Tab Opt-in Page

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Click here to check out LeadPages®

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Click here to download this template

If you have LeadPages®, you don’t need to download this template—it’s already available to you inside your LeadPages account. Just log in and look for the Facebook Tab Opt-in Page.

You’ve set up a Facebook page for your business. You’re posting regular content, boosting your best posts, responding promptly to fans’ questions and comments, and even running Facebook ads to your page or an outside site.

So . . . are you getting everything you can out of the platform?

Most marketers and entrepreneurs would say yes. But in fact there’s one more overlooked—and free!—marketing tool that can be very powerful in the right hands: custom Facebook tabs.

You’ve probably seen these before in some form. Restaurants might use custom Facebook tabs to share their menu, or bands might set up a custom music-player tab to share their tunes.

But the power of custom tabs goes beyond delivering content and attracting fans. You can also use them to collect leads.

And that means you have a way to turn your page visitors and fans into leads you can actually follow up with outside Facebook. You become less beholden to ever-changing news-feed algorithms, free to connect with followers on your own terms.

This is a powerful avenue for lead generation, and LeadPages® makes it simple. With the LeadPages® landing page builder, you can publish any landing page you create to any Facebook page you create in just 4 clicks.

From there, you can link directly to that tab on other channels if you like, and even run Facebook ads to that tab—making for a seamless, in-platform experience for users who click on your ads.

But admittedly, some pages work better than others within Facebook’s framework. Today, we’re releasing a new template that’s designed especially to work beautifully on Facebook as the platform looks and functions today. Check it out and grab your free copy of this page below:

full page

Click here to check out LeadPages®

- or -

Click here to download this template

If you have LeadPages®, you don’t need to download this template—it’s already available to you inside your LeadPages account. Just log in and look for the Facebook Tab Opt-in Page.

If you’re not a LeadPages® member, you’ll just need to update these HTML, CSS, JavaScript, and image files to work for your own offer, or pass them along to your developer. Then you can use this as a flexible opt-in page anywhere you like.

Our designers and developers took several features of Facebook’s business page platform into account when creating this template, including:

  • Native design: You can subtly reinforce your custom tab’s authority by making it look like a natural part of its environment. This template’s default design leans heavily on Facebook blue, and its clean sans-serif font mimics the platform’s own overall look.
  • Prominent call to action and streamlined layout: Since people aren’t necessarily expecting to keep scrolling down a custom tab, it makes sense to get to your primary call to action as quickly as possible. This template keeps the first fold simple and concise, so visitors can click in, opt in, and resume their social networking.
  • Large video space: Video has taken Facebook by storm in the past couple of years. With videos now auto-playing as you scroll through your feed, the format feels more natural to Facebook than ever—making visitors especially likely to listen to your message.
  • “Like” banner: Often it’s good practice to keep the focus on a single call to action on your landing page, but we’ve made an exception here. The top banner—including a helpful arrow and a quick reminder to “like” your page—doubles your potential channels for staying connected with people who drop by. Since clicking “Like” won’t take them away from the tab, it’s well worth asking for.

Here’s a snippet of what the page looks like once it’s published to Facebook:

fb in context

Look closely and you’ll see a little-known feature of custom tabs: you can change the text on the tab itself to catch more attention. Here’s how to do it inside Facebook:

name change

If you’re not a LeadPages® member, you can use this page as an opt-in page anywhere you like—just hide or update the top bar with the invitation to “like” the page.

In fact, you can do this inside LeadPages®, too. Here’s how:

header hide

This page is flexible enough to promote any kind of opt-in offer you can dream up. I’d especially recommend trying it as a landing page for Facebook ads, even if you’re not using it as a custom tab—the complementary design is likely to work in your favor. That goes double if you’re promoting a “Facebook special” for visitors who find you through that channel.

Click below to download your free copy of this new landing page template now:

Click here to check out LeadPages®

- or -

Click here to download this template

If you have LeadPages®, you don’t need to download this template—it’s already available to you inside your LeadPages account. Just log in and look for the Facebook Tab Opt-in Page.


Do you use any custom Facebook tabs on your business’s Facebook page? Which ones? Tell us in the comments!

  • Susanne Lakin

    well, I got sent a zip file with folders inside folders. I can’t figure out how to find the template or where it is. Can you make the download a simple file that can be opened and used. Very frustrating.

    • Daphne Sidor

      Hi, Susanne! Sorry for the confusion. You are getting the correct file. A landing page template, like any web page, is made up of HTML, CSS, JavaScript, and image files. These files are what tell web browsers how to display your page. (Click on the index.html file inside the folder and you will see the default template display in your browser.) To use this template on your own site, you’ll need to update these files for your own offer, or pass them along to your web developer to do so.

      Because different people host their websites in different places, offering these templates as editable files is the only way we can make sure they’ll work for everyone. (Of course, LeadPages members can edit this template right inside the landing-page builder—so if you are a member, you don’t need to download this template to start using it.)

      • Matthew Paul Chapdelaine

        The video above shows how simple this process is supposed to be. Settings->Apps->Apps you may like. But here is where I hit a roadblock. Leadpages isn’t there, just events and notes.

      • Susanne Lakin

        Thank you. I am taking the webinar tomorrow. I am totally clueless about tech so although I plan to start in with LeadPages, I hope I can make sense of how to use them!

        • Daphne Sidor

          Good to hear! I think you’ll get a lot out of the webinar. 🙂

  • Susanne Lakin

    I’d also like to know what the cost of the sales funnels course is. You have to agree to buy it before you can find out. Which is not very appealing. Thanks!

    • Daphne Sidor

      Hey, thanks for pointing this out—looks like something happened to the pricing info during a round of edits to that page. I’ll look into this right away!

      The current special price of the sales funnel course is $497, which includes a 45-minute private coaching session on the phone. That special is available through this Friday, November 13.

  • Estrella

    Hi, is there now a possibility to have more than one Lead Pages tab on Facebook? That would be SOOOO awesome!!!

    • Daphne Sidor

      I’d love that too, Estrella! Unfortunately, Facebook doesn’t currently allow this—they only allow you to have one custom tab per page for any given outside application (including LeadPages). (If you run different Facebook pages you can publish a different LeadPage to each, but I don’t think that’s what you’re asking.) Maybe someday . . .

  • How do I send FB ads to a Tab? I Googled that question and everyone seems to say that’s not possible.

    • Daphne Sidor

      Hey, Cap’n. Here’s how you’d do that currently—it is a little hard to find, and I think the process has changed somewhat recently:

      1. When you first go to create a new ad, you’ll be asked to “choose an objective.” Select “Promote Page.”

      2. In the “What text and links do you want to use?” section in the ad builder, select “Show Advanced Options.” You’ll then see a dropdown menu for “Landing View.” Choose your custom tab from this list. (It’ll show up as “LeadPages” if you haven’t changed the tab name, and whatever you’ve renamed the tab if you have.)

      And that’s it! Let me know if there’s anything else I can clarify.

  • Most people will see ads in the FB app on their mobile device. So will the tab work there too?

    • Hi Ronny, unfortunately, tabs don’t display on mobile devices in Facebook. When someone clicks on your Facebook ad on their mobile device, it goes straight to your business Facebook page. Your ad would only link through to your Facebook tab when ads are displayed on a desktop.