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Word of mouth can be some of the most powerful advertising for your business. In fact, some people’s businesses are completely based on word of mouth. We definitely experienced word of mouth exposure here at LeadPages so we can attest to the power of it. An old school way of creating word of mouth was by using an Invite a Friend script to try and get everyone to email in and invite their friends to your business. The problem with this was that you came off like a spammer. People don’t typically like being emailed from an Invite a Friend script and it’s pretty intrusive to the people being emailed. It can also get your domain or email address marked as spam. People are much more likely to share things on social media. Just go through your Facebook or Twitter feed and see how any people are talking about a business recommending a product they use or commenting on a service they had a good experience with. Recommendations from friends are so powerful. That said, getting those word of mouth recommendations can sometimes be difficult because largely it’s out of your control. You can’t make someone recommend you or talk about you to others.
However with the new invite a friend thank you page, we just released at LeadPages, you can help bolster that conversation about your business when people opt in to your list, sign up for your webinar or purchase your product or service. The path someone takes to find your business is really incredible if you think about it. Each person number 1 found you out of the billions of websites on the internet. Number two, they stuck around long enough to engage with you. Number 3, they actually read an article or watched a video and number 4 they opted into to your list. Through all of these steps, they entered a state of hyper compliance and they want to engage with you so why do what most people do and just start at the conversation at this point when you can invite them to do something further while they’re still in a state where they’re enthused about your business? This page capitalizes on that stage they’re in by having these social share buttons prominently placed on the page so it makes it easy for people to spread the word about your business. There’s not much else on the page other than a space to put your image so it’s very clear what the person should do.
We’ve seen the easier you make something for your audience, the more action they’ll take. It can’t get any easier to share than this. When someone clicks these buttons it literally does all the hard work for them. all they have to do is click the share button and they’ve done their part to spread the word. This can oftentimes lead to social media discussions about your business which have a massive impact on brand recognition, opt-ins and sales. The best part about this is other people are starting the conversation so it doesn’t come off like you were trained to talk about yourself or your business. Other people do it for you so you just sit back and look awesome. This page is very versatile and could be used to share a link to an eBook the person has just opted in to get. This page can be used to share a link to your blog after someone subscribe to it. This page can be used to invite a friend to a webinar or a Google Hangout after the person’s registered or this page can be used to invite someone to a special promotion for some coaching you’re offering. Someone can purchase then invite their friends to take advantage of the promotion as well. These are just a few examples. his page can be used to spread the word on many more things so you just have to get creative with the page.
Let’s look at how to set this page up inside of LeadPages so your audience can start spreading the word about your business. We’ll just go to My.LeadPages.net, enter the username and password and once we’re in the member’s area, we’ll find the invite friend thank you page. We’ll select to use this template, select the market you’re in from the drop down. Now like with all pages inside of LeadPages, you simply click on something to edit it. So I’ll add my logo. I’m going to use this thank you page after people opt-in to get my free video guitar lessons so I’ll update this text.
Now I’m going to hide the host 2 image then I’ll click on Clay’s image and replace it with mine. Now if I only wanted to have shares go to Facebook, I could hide the Twitter button or if I only wanted to have shares go to Twitter, I can hide the Facebook button. But for my page, I’d like both. To set these buttons up, we’ll have to go to the dynamic control section and here we enter a Twitter message. This is what the default tweet text will be. In the URL for Facebook we enter in the URL for whatever page you want to people to recommend. For my example, I want to put in the URL to this page. My guitar finger’s video lesson opt-in page. So I’ll put that URL here and now I’ll name the page and then I’ll save the page. Once I hit publish, the page is now live on the internet and LeadPages gives me a URL that I can use to immediately view the page. So let’s go there and check out the page.
Here’s the page that we just created looking great. It’s mobile responsive so it will display correctly on any size screen and the tweet button works, the Facebook button works as well. Back in the publishing window we have a few more options. You can publish the page to WordPress, publish the page to Facebook as a Facebook tab or finally you can download the file and put it on your own server. If you’re not a LeadPages customer you will need to be a coder or hire a coder to make the downloadable template below work.
For nonLeadPages customers, it’s a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer. if you’re a developer, click on the link below and opt in to get the invite a friend thank you page and our LeadMagnet delivery system will deliver it to you. Modify the HTML and CSS using your coding skills or the coder you’ve hired, integrate the page with your autoresponder, WordPress etc., get your landing page code that you’ve generated and finally publish the page. So these are all the steps that you’ll need to take if you’re not a LeadPages customer. We found that if you’re not a LeadPages customer, typically it will cost around $300 for a coder to customize and publish the page for you. If you are a LeadPages customer, you can customize the page and have it live online within five minutes. In fact, you don’t need to download the template, it’s already in the member’s area where LeadPages handles everything for you including making the page mobile responsive as well as integrating the page with Facebook, Twitter, WordPress and so on. Plus if you use a page with LeadPages, you’ll get amazing analytics and if you’re a pro or enterprise member, you’ll get the ability to run split tests on different variations of the page.
Head to www.LeadPages.net right now. Click on the button below the video to get LeadPages. If you’re unsure which plan to go with, we recommend the pro annual plan as it comes with the majority of the features we have and it’s 40% cheaper than paying monthly. So join us at the pro level.
I’m Jeff Wenberg and the words in my mouth are have a great day.