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Podcasting is enjoying a huge resurgence right now. Why? Because having a popular podcast that ranks well in iTunes can attract tons of leads to your business. When you view podcasts in iTunes you can see how much attention your podcast can get if it’s in a top ten list. The formula for ranking well in these iTunes lists is pretty simple. The more subscribers you have and the higher ratings, the better you’ll rank.
For example, Pat Flynn is consistently ranked in the top ten business podcasts on iTunes. If you click on his podcast you’ll see he has thousands of great reviews and comments. Getting those subscribers and building an audience can be a little daunting. That’s why we overhauled the design of our podcast landing page template and even added in a few new elements.
The previous template achieved fantastic results for many podcasters and we’re confident this more modern and refined design it’s sure to work even better. Here’s why we’ve seen this type of page work so well for building podcast audiences. The top headline grabs attention right away. The video and image of the lead magnet dive right into the details of what your audience is downloading, and the social media share buttons both add social proof and create an additional opportunity to drive traffic back to the page.
Scrolling down, we have easy to digest bullet points creating more and more enticing reasons to why your audience should download your lead magnet. The bottom of the page is where the magic happens. To download your offer, people must one, subscribe to your podcast, and two, review your podcast. Once they click download your lead magnet, a LeadBox will appear. Here we recommend customizing a form field that specifically asks them to provide the name they used to review your podcast. This will increase the likelihood that they actually did review your show.
Let me show you how to use this page. Step one: create an enticing lead magnet to give away. This could be a free report, an eBook, a video lesson, an exclusive podcast episode, a tool related to your business, your show notes, or really anything you think your audience would be instantly attracted to download. We found simple one-page free reports that list your favorite tools to be an easy thing to make that always attracts attention.
Step two: use this new podcast landing page 2.0 template to give away your lead magnet. You drive traffic to this page by promoting the lead magnet on your podcast, using social media, optimizing the page’s SEO, or even running paid advertising to it. You don’t just have to use this template for podcasts either. This page can be easily customized in LeadPages to be used for your YouTube channel, or could be customized to function as a video sales page or a basic opt-in page.
Here’s the six things you need to know to customize any page inside of LeadPages. The change any text, just click on it and start typing. To change an image, just click on the image and then select a new one from your image bank. If you don’t want to use an element or a whole section, just click on the gear icon and select hide. If you’d like to change colors to match your branding, simply click the styles tab and then drag the color picker to whatever colors you’d like to use.
To embed a video, just click on this video icon here and paste an embed code from any video service like YouTube, Vimeo, Wistia, and so on. To set up your LeadBox, just click on the button at the bottom of the page, and now just choose which email service provider you’d like to integrate the page with and which list you’d like to add them to. Here you can collect multiple form fields and enable drop-downs or radio buttons. Finally, change the image to match your branding or hide them if you don’t need them.
If you’re unsure how to customize elements, chances are clicking on them will tell you exactly what you need to know. Now just continue customizing until you’re happy with how the page looks. When you’re done, just name the page and then save the page. All pages created with LeadPages are mobile-responsive and you can quickly preview how this page will look on tablets and smartphones right inside the builder. Click on the tablet button to see a preview of how the page will look on a tablet and click on phone to see how the page will look on a smartphone.
It looks good so we’re ready to publish the page. You can publish the page in a number of ways. As soon as we hit publish, LeadPages gives us a link we can immediately use. This page is hosted on LeadPages’ super fast servers. You can also publish to WordPress, to Facebook as a Facebook tab, or you can download the files and put them on your own server.
If you’re a LeadPages customer, this podcast landing page 2.0 template is ready for you to use right now at my.leadpages.net. If you’re not a LeadPages customer, you can download the files below but you will need to be a coder or hire a coder to modify the HTML, integrate the page with your auto responder, and publish the page.
We found that this can take weeks or months and hundreds or thousands of dollars to implement. If you’re a LeadPages customer you can publish unlimited pages and do all the customizations within minutes without ever having to touch a line of code. Just head to www.leadpages.net and click on the button below the video to get LeadPages. If you’re unsure which plan to go with, we recommend the Pro Annual Plan, as it comes with a majority of the features we have, allows for split testing your LeadPages and LeadBoxes, and is 40% cheaper than paying monthly. All of our plans come with a 30-day guarantee, so join us at the Pro Level today. I’m Jeff Wenberg, and podcast on, my friends.