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Jeff: We’ve been the first to uncover a lot of conversation rate optimization tactics that have become industry wide best practices. For example a couple of years ago, we were able to achieve an average 30% increase in conversions by going from a one-step opt-in where the opt-in box is right on the page to a two-step opt-in using a LeadBox. Then of course we publish these findings on our blogs where our audience can benefit. Since then, we’ve seen this become standard practice across the industry.
So I’m excited to tell you that recently, we found a way to improve the conversion rate on our LeadBoxes by an additional 13% by making one small change. I’m going to let Chris Davies our head of marketing automation tell you exactly what we did and how it impacted our conversion rate so you can get the same results in your business. Now by the magic of video, here’s Chris Davies.
Chris: Hey I’m Chris! As Jeff said, we recently ran a split test and got some amazing results that we want to share. A few months ago, our team came up with this simple idea to take the progress bar that’s displayed by default in LeadBoxes and animated. The default progress bar has already proven to help with conversation rates. We think this may be due to people’s inherent desire to want to complete things. Our hypothesis was that we may be able to affect the conversion rate even more by drawing attention to it with animation.
So we decided to split test our default progress bar against this animated progress bar using LeadPages built in split testing tools. The results are in and the animated progress drove a 13% increase in conversions with a 99.97% chance of outperforming the static version of the progress bar. This brought the overall conversion rate of this LeadBoxes up to 72%. That’s a big improvement. Imagine how that could impact the sales and lead generation for your business.
Jeff: Because this animated progress bar just crushed this test, we want to share it with you. So below this video you can download five different animated progress bars we created for you to use in your LeadBoxes. We highly recommend you split test one of these animated progress bars against whatever you’re using now to see if you get the same improvements we did.
To use these animated progress bars, click on the button below this video to download the files then log into my.LeadPages.net to find your current LeadBox and select edit. Then click AB test, add new variation and then click original. From there click on the current progress bar image and select upload new image. Then navigate your downloads folder and select an animated progress bar to test out. Finally just save the page. Now your split test is set up and running. It’s that easy.
At LeadPages, we’re constantly exploring, developing, tweaking and testing ways to drive more sales and capture more leads. We think these animated progress bars are going to increase your conversion rates like it did for us. To download them for yourself, just click on the button below the video. If you’re not a LeadPages customer and want to start using LeadBoxes in your business, then head to www.LeadPages.net and click on the button below the video to get LeadPages. If you’re unsure , which plan to go with, we recommend the pro annual plan as it comes with the majority of the features we have, allows for split testing your LeadPages LeadBoxes and you’ll save 40% over the monthly subscription. All of our plans also come with a 30-day guarantee. If you already have standard LeadPages subscription and you would like to be able to run split tests including the split test outline in this video, go upgrade your account right now. Just to go to my account inside of LeadPages and select upgrade my account. Then pick the plan that’s best for you, confirm you want to upgrade and that’s it. You’ll be ready to drive even move sales and leads.
So to recap, download the animated progress bars below, run a split test and enjoy the increase in conversion rate. I’m Jeff Wenberg, take care.