[Download] A Simple, Yet Elegant Lead Gen Page

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The Importance Of 2 Step Opt-ins

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

Our CEO Clay Collins has said many times that he thinks design is becoming the new copywriting. What he means is that a lot of times you can say more with the design of your landing page than you can by filling it with loads and loads of copy. A prime example of this is a page we’ve just released at LeadPages and have made available for download below. It’s called the Elegant Basic Opt-in Page. This page is beautiful in its simplicity but massively effective in what it conveys.

With any opt-in page, the main goal is obviously to get someone to opt in. With this page, it subtly does that with this arrow here that points down to the opt in button and this brackets style arrow that points over at the opt-in button here. This allows you to point at the button while being subtle about it instead of having big red flashing arrows. Then when somebody actually clicks the button, the page features of two-step opt-in which we’ve talked extensively about in the past and we’ll link to some posts below about why two-step opt-ins are so important. Exploring the page further we have the area for an attention grabbing headline at the top, the video placeholder allows you to have a thumbnail of the video you’re giving away. This thumbnail should be something that looks exciting and will create curiosity.

Now if you don’t want to give away a video, you can also use an image of something like a book you’re giving away or a free report or whatever it is that you want to give away. The image coupled with the benefit points here to the right of that will boost curiosity to the point that someone viewing this page will click on the button.

Finally at the bottom of the page, you have your social proof section that allows people to see the brands you’ve worked with without you having to effectively toot your own horn. This does it for you and is way more effective.

Let’s take a look at how to customize this page inside of LeadPages. Find the Elegant Basic Opt-in Page and slide to use this template. I’m going to be giving away a valuable video for opt-ins so I’m going to add my logo at the top then I’m going to add my compelling headline to the headline section and like with all pages inside of LeadPages you simply click on something to edit it. Now I’m going to edit the benefits that they’ll get from watching my video.

Now something really cool about this page if you want to add more benefits to this section, the section will expand or contract depending on how many benefits that you’re going to be putting in this box. Now I’m going to add compelling thumbnail of my video so it creates a curiosity I need. From there I’m going to select my integration as well as which list I want to add people to and I have the option to integrate this page with GoToWebinar so it would function also as a webinar registration page. This means that not only would people get my video but they’d be registered for an upcoming webinar if I wanted to use that option. If I turn on Facebook registration people could opt in using their Facebook details.

Now I’m going to move down to the brand section. If for some reason, you don’t want to use this, all you have to do is simply click hide. I’m going to update the brands that I’ve been seen through. Just click on 1 and select your image and do that for the rest of them. Now I’ll name the page then save the page. Once I save the page, it’s now live on the internet and as soon as I hit publish, LeadPages gives me a URL I can immediately view. So let’s go there and view the page.

Now here we are and this is the page we just created live on the internet. So back at the publishing window, you can also publish the page to WordPress, publish the page to Facebook as a Facebook tab or you can download the file and put it on your own server.

If you’re not a LeadPages customer you will need to be a coder or hire a coder to make this downloadable template below work. For nonLeadPages customers, it’s a bit more difficult to set up. Here’s what you’ll need to do if you’re not a LeadPages customer. If you’re a developer, click on the link below and opt-in to get this opt-in page and our LeadMagnet delivery system will deliver it to you. Modify the HMTL and CSS using your coding skills or the coder you’ve hired. Integrate it with your autoresponder, WordPress, etc., get the landing page code you’ve generated and finally publish the page. So these are all the steps that you’ll need to take if you’re not a LeadPages customer. If you are a LeadPages customer, you don’t need to do anything. The pages are already in the member’s area and you can start using it there.

My question for you, how do you plan on using this page in your specific business? Let us know in the comments below this video. If you’re not a LeadPages customer and you’d like to use this template, head to www.LeadPages.net to get LeadPages.

I’m Jeff Wenberg and may your day be merry and bright.

  • Jacques Hopkins

    This looks fantastic! I’m going to implement immediately on http://pianoin21days.com…. as long as aweber is working again! *crosses fingers*

    • Emilia Newman Rice

      exactly! whoever thought aweber would go down?

    • Dude

      Hey Jacques, could explain how to implement you aweber form into this template? Can”t get it to work.. 🙁

      • Jacques Hopkins

        It should be the same as any other template. If you are having issues, it may be on aWeber’s end. Give it a little more time and try again. aWeber was down for almost 24 hours.

        • Dude

          Well, this template has pre-made input fields in a pop-up. That’s what I’m struggling with. I know how to integrate regular form code that I made in aweber, but I want to keep the pre-made input fileds and button form the original theme… Thanks for your help Jacques.

          • Kat Von Rohr

            Sorry for the hassle. If you’re still having problems, our support team would be happy to troubleshoot this for you. As a LeadPages customer, you can submit a support ticket from inside the members area of LeadPages.

          • Dude

            Unfortunately I’m not a Leadpages customer (yet). I’m trying to get my aweber form to work with the free download. I understand that there’s no support for a free template, but maybe someone can point me in the right direction. I know how to integrate regular form code that I made in aweber, but I want to keep the pre-made input fields and button. That appear in the popup. Thanks.

      • AWeber is intermittently up and down. They’re good guys and almost never go down, so this is a rare instance.

    • Awesome. I’m hoping they’re up again soon also!

  • jon

    what are the steps to embedding the video
    and how easy or hard is the get response integration
    there must be more than just clicking these features in a drop down,right?

    • It’s pretty much just clicking on things and editing them if you’re using LeadPages. Setting up GetReponse integration takes just a few clicks. It’s pretty damn easy.

  • Dude

    Thanks for this awesome gift! Just struggling with aweber…

    • Aweber is down at the moment, or at least it was due to a DDoS attack.

    • Yeah, unfortunately AWeber is currently down: https://aweber.statuspage.io I believe in them as a company, however, and I believe that they’ll be back up soon.

      Warm regards,

  • Clay, while your videos are great, I would love to see screenshots in your post. I find I often just bounce because there’s not enough immediately accessible info for me to see if the post is relevant to my interests. Visuals rule. IMHO. Neal Patel on Quicksprout or Kissmetrics are great examples of what I’m suggesting. Love your product and recommend it often.

    • Jeff Wenberg

      Seth thanks for the suggestion, we’ll definitely keep it in mind! Glad you’re digging LeadPages, and we appreciate you spreading the word!

  • Craig Christianson

    Clay, can this be modified as a small business directory or landing page; i.e. Name, Telephone, Description, Map, Lead Capture? Or does LeadPages have a template better suited for that use.

    • Kat Von Rohr

      Absolutely, you can modify this particular page to turn it into a directory page for your business if you want. However, there may be other pages that would suit your needs better. Can you give me an example of what you’re looking for? Then I can give you better direction.

    • Yes! This can absolutely be used to capture name, telephone, description, etc.

  • NicholasKusmich

    Brilliant as always Clay!
    Having the same Aweber issues (but it looks like it might soon be fixed). On that note I also know that aweber doesn’t allow for some of the advanced features that LeadPages as to offer (lead links, FB Registration, etc etc)
    Do you have others you recommend that fully integrate with Leadpages without any issue?

    • Kat Von Rohr

      Thanks Nicolas! I’ll pass your compliments onto Clay. 🙂

      Yes, AWeber is down for the moment, but we’re hoping they’ll be back up soon. To answer your question: You can use LeadLinks and our FB registration feature using other email service providers (ESPs) that integrate with LeadPages including…

      1. Infusionsoft
      2. GoToWebinar
      3. MailChimp
      4. iContact
      5. MadMimi
      6. GetResponse
      7. OfficeAutopilot
      8. ConstantContact
      9. SendReach

      Also, we have an “other” category, that allows you to integrate with other email service providers — in case you would rather not use one of the ESPs above. Our customer support team would be happy to help you with this if you have any questions.

  • JP

    You guys talk a lot about two-step opt in. Can you do a post/video on when it’s better to use a single step. For example, you have a regular opt in form at the bottom of this post… Why and when should I do that?


    • We haven’t yet found an instance when it’s better to have the form directly on the page vs. a two-step opt-in process. We have the form directly on the page above the comments because we haven’t gotten around to changing it yet. Pat Flynn has a two-step opt-in process above his comments and saw conversions increase. In our new blog design that’s coming out soon we’ll have a two-step process.

      Warm regards,

  • Maggie Percy

    Another great template! Can’t wait to use it. Reading your blog is like taking a mini-course in marketing, which I know is your intention, and I very grateful. I find it so useful in helping me apply the wonderful tools in LeadPages to our marketing goals. In fact, it’s indispensable! (Glad to be with Infusionsoft as I see all the AWeber issues…hope they get resolved for everyone soon.)

    • Jeff Wenberg

      Maggie, that’s so awesome. Exactly what we’re shooting for! Thank you for the kind words!

  • Jor Jor Well

    Sorry, can’t find anywhere else to post this, Clay, so …

    I was taking a serious look at Leadpages, but I’m very
    surprised that you guys consider a price increase from $197 to $297 to be

    1. Is there a reason for such a substantial increase (fifty percent) in today’s economy?

    2. Is this an approach you plan to continue?

    For what it’s worth, it’s an increase I might be willing to pay, but it doesn’t sit well with me, nor I believe, reflect well on your company.

    Any insights into your perspective much appreciated. Thanks.


    • Hi Jor Jor! Great questions. If you purchase LeadPages before the price increase you will be locked into the price that you bought it at. The price will never increase for you. We don’t ever raise prices for current customers….so once you buy at a given price, the price will never increase.

      The reason for the increase in price (for folks who buy after this Thursday) is that we’ve added so many features since we launched at $197/year over a year ago. Our competitors are charging over $1K per year, and we’re still much less in cost.

      You wrote “is this an approach you plan to continue?” but I’m not sure what approach your referring to. I’m sure that, like with any business, prices will adjust over time. But if you join us as a customer we’ll never raise prices on you. People are always locked into the original price that they bought at.

      Warm regards,

      • Charley Leyva

        Hi Clay,

        I’m about to sign-up but wanted to know if the $497 yearly package is also increasing in price? I also wanted to know if I do purchase the $197 package now, do we have the option to upgrade to the higher package later on and only pay the difference?

  • Dennis

    This is a great page – especially being able to add bullets as I’ve found other pages too limiting in that sense…. Already built my first 1 (twice actually- as I tried to save the first one and it got clobbered by the Aweber problem….but we were warned). Thanks

    • Kat Von Rohr

      That’s awesome Dennis! (Well, everything except the AWeber problems.) 🙂 We would love to hear how this page performs you. Would you mind sharing your results here on the blog?

  • Drew

    Guys, How do you install these and other zip files onto things like Facebook pages. I get how to do it on WordPress, but not Facebook. Thanks

  • mediacurl

    I love this stuff. It’s beginning to look as though one could build out their entire site with LeadPages! I’ll give this one a go as well. Thanks for your brilliant creativity.

    • Jeff Wenberg

      Thanks a bunch Scott. There are definitely plenty of pages you could use with your site. Keep us posted how it goes!

  • martinmessier

    Beautiful! I love it! Can’t wait to put it into use.

  • aantix

    Clay –

    Slightly offtopic : is there a reason why you don’t provide the transcription of the video on this page? Wouldn’t that lead to better SEO for each of your video articles?


    P.S. Thanks for the great content.