[Tutorial] How to Create a Facebook Landing Page in Minutes (and Drastically Increase Your Conversion Rate)

facebook landing page

Note: This post was originally published in 2013, but we’ve given it an update and added some current examples to keep things fresh. You can still watch Clay’s original video tutorial below. – Shayla Price, Content Marketer

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You log into Facebook, check your notifications … and find that almost all of them are from new fans or customers with comments for your business.

It makes you smile. It might even make your whole day.

And yet it doesn’t necessarily translate into the kind of thriving customer base you need for long-term success. Because some of those Facebook fans never leave Facebook and make it into your business.

That’s where a Facebook landing page can help. We’ve seen businesses get excellent results by publishing their top landing page as a custom Facebook tab—and fortunately, Leadpages makes this really easy.

Click here to Get Leadpages and Publish Your Facebook Landing Page

3 Reasons Why Your Business Needs a Facebook Landing Page

Facebook is an effective tool for building a loyal following, and a landing page within the platform can influence those engaged fans to take action even more effectively than other landing pages. Here’s why.

1. It Prevents You from “Building on Rented Land”

If Facebook disappeared tomorrow, where would it leave your business?

It isn’t likely, but the fact remains: if your audience only exists on Facebook, your relationship with them is at the mercy of the platform’s next algorithm change or business decision.

And even if nothing changes, you don’t “own” your Facebook fans in the same way you own your email list. Most of them never even see your updates as it is.

By creating a Facebook landing page that gets fans onto your email list, your audience has the opportunity to experience your content beyond social media. You can send them personalized messages about product announcements, upcoming events, and cool giveaways—and add them to automated email sequences to ultimately turn them into customers.

So you have a better chance to connect if you can move fans onto your list.

2. It (Often) Gets You Higher Opt-In Rates

On Facebook, your same exact landing page can earn more opt-ins. How?

Because many people visiting your website aren’t familiar with your brand, they are less likely to respond to your lead generation campaigns. These visitors are wary about giving an unknown business their email address.

However, your Facebook community knows your brand. They interact with your posts daily, and your team has probably responded to one of their comments. They trust you and feel comfortable enough giving you their email address.

Even for first-time visitors, the familiar brand experience of Facebook can lend extra trust and credibility to your offer. You’ll have to test this for your own audience, but we’ve seen Leadpages users get higher opt-in rates when they take an existing landing page and—without changing anything else—publish it as a custom Facebook tab.

3. It’s a Great Destination for Facebook Ads

Leadpages first built this feature a few years ago because we were noticing something interesting among small businesses advertising on Facebook. Here’s how cofounder Clay Collins explains it in the video tutorial he released when this first became available:

Some of our customers report cheaper clicks and better approval rates when they send traffic to a custom Facebook tab—and it does seem reasonable that Facebook would prefer to send traffic to its own domain. Although we can’t guarantee that every marketer will see these benefits, it’s worth testing if you think your Facebook ads could be performing better.

Start Turning Fans into Real Customers in Minutes

With Leadpages, you can publish any landing page as a custom Facebook tab with just one click.

Create a simple landing page (or choose one of your best-performing pages). We’ve seen several kinds of landing pages perform well on Facebook, including:

  • Simple “free gift” opt-in pages
  • Contest entry pages
  • Free event or webinar signup pages
  • Free consultation signup pages
  • Coupon pages

Nicole Culver of Blissful Eats offers her Facebook fans a free consultation on her landing page. Focusing on achieving success for her clients, she entices leads to book an appointment by clicking the bright pink button.

If you have great information to share with your Facebook fans, you can also use a custom Facebook tab to give away an informational download, such as this free course jam-packed with videos and downloadable PDFs from Drip’s Facebook page.

Try Publishing Your Facebook Landing Page Right Now

With Facebook landing pages, you can  grow your email list and engage followers on your own terms. If you’re already using Leadpages, go publish your Facebook landing page right now to convert more fans—check out this step-by-step guide if you need a hand.

If you’re not yet using Leadpages, you should know that we designed our custom Facebook tab option to be the best and quickest way to publish landing pages right to your Facebook page. Go ahead and get started by choosing the right plan for your business below:

Click here to Get Leadpages and Publish Your Facebook Landing Page

How are you using Facebook landing pages for your business? Share in the comments!