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Hey, this is Clay Collins, host of The Marketing Show and co-founder of LeadPages, and today, I’m going to be giving you three reasons why you should be posting your landing pages to Facebook. I’m also going to show you how to quickly and easily create Facebook landing pages. That’s what you have to look forward to in this video.
So if you’ve followed us for any length of time, you’ve probably seen that we’ve released a number of landing page templates that you can use. These pages have been used as the basis for creating a number of amazing and extremely high-converting webinar registration pages, squeeze pages, u-stream pages, etcetera. And I want to talk for a second about why you should be posting your pages as landing pages to Facebook. There’s really three main reasons for this.
The first main reason is that depending on your traffic source, you can, in many cases, get a higher opt-in rate to the exact same page when it’s placed inside of Facebook. And the reason for this is that cold traffic that isn’t used to your website, it’s never worked with you before, and that isn’t familiar with your brand is going to feel a lot more comfortable with your page when it’s on Facebook. Facebook is an environment that most people know, like, and trust, and when your page is in a comfortable context that people are used to being in and where they feel comfortable, they’re going to be much more likely to opt-in. Now obviously, this is going to vary from market to market, and you should test this, but I’ve seen a lot of people take landing pages that they used to post on their website and post them on Facebook instead precisely because they’re getting a higher opt-in rate when that page is located on Facebook.
The second reason is that if you’re buying ads, specifically if you’re buying Facebook ads, you can get cheaper ads and cheaper clicks on Facebook when you’re posting your page within the Facebook eco-system. What I mean is that when you buy an ad on Facebook, you can have that ad linked to your own domain or you can have that Facebook ad linked to a landing page located within your own Facebook page. And when Facebook is sending its ad traffic to its own website, and it stays within its eco-system, they typically charge less, and in many cases, you get a higher approval rate which brings me to point number three, better approval rate. What I mean by this is that Facebook is kind of a commogin when it comes to approving ads. They don’t like diet stuff. They often don’t like business coaching related ads. Anything related to health, wealth or relationships they can often be very difficult about. However, in the experience of my clients, Facebook is much more likely to approve your ad when the ad link points to a Facebook URL as opposed to a URL on your domain, which Facebook may or may not trust.
So those are three of many good reasons to be posting your landing pages to Facebook. So how do you post your landing page to Facebook? Well, if you’re an advance user, you would do this by creating your own landing page – This is going to require some coding – then you need to integrate your landing page with AWeber or MailChimp or whatever you’re using to capture email addresses that also requires some coding. Then you would grab your landing page code and you would use this static HTML app that comes with Facebook to add this landing page to your Facebook fan page.
Here’s what I mean. Here I am in the static HTML Facebook app, and I’m going to paste my landing page code here, and then I’m going to click on save and publish, and you’ll see that my landing page was published here to Facebook. Now if you’re a LeadPages customer, all you have to do to publish a landing page to Facebook is to save your page, and then when you go to the publishing options section of LeadPages, you just need to decide that you want to publish your page as a Facebook page. So I’m going to click here on ‘Add to Facebook page,’ and then I simply have to pick which Facebook page I want to publish this landing page to. So I’m going to click on LeadBrite, and then I’m going to click on ‘Add page tab,’ and as you can see, this was added as a webinar registration page to my Facebook fan page. And of course, when someone clicks on ‘Claim my spot now,’ they can opt-in.
So we essentially added one click publishing of your landing pages to Facebook using LeadPages. So if you want to use LeadPages to publish your landing page to Facebook, all you have to do is create a landing page in LeadPages. This takes 30 seconds to about 2 minutes, then you let LeadPages handle the integration with MailChimp or Infusionsoft or AWeber or OfficeAutoPilot or whatever you’re using, then you publish your page to Facebook with a click. That’s all it takes.
Anyway, my name is Clay Collins, co-founder of LeadPages. I hope you’ve enjoy this video, and I look forward to talking with you next time. Take care.
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