[Tutorial] Create A Facebook Landing Page In Minutes (And Why Doing This Can Drastically Increase Conversion Rate Of Existing Pages)

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Hey, this is Clay Collins, host of The Marketing Show and co-founder of LeadPages, and today, I’m going to be giving you three reasons why you should be posting your landing pages to Facebook. I’m also going to show you how to quickly and easily create Facebook landing pages. That’s what you have to look forward to in this video.

So if you’ve followed us for any length of time, you’ve probably seen that we’ve released a number of landing page templates that you can use. These pages have been used as the basis for creating a number of amazing and extremely high-converting webinar registration pages, squeeze pages, u-stream pages, etcetera. And I want to talk for a second about why you should be posting your pages as landing pages to Facebook. There’s really three main reasons for this.

The first main reason is that depending on your traffic source, you can, in many cases, get a higher opt-in rate to the exact same page when it’s placed inside of Facebook. And the reason for this is that cold traffic that isn’t used to your website, it’s never worked with you before, and that isn’t familiar with your brand is going to feel a lot more comfortable with your page when it’s on Facebook. Facebook is an environment that most people know, like, and trust, and when your page is in a comfortable context that people are used to being in and where they feel comfortable, they’re going to be much more likely to opt-in. Now obviously, this is going to vary from market to market, and you should test this, but I’ve seen a lot of people take landing pages that they used to post on their website and post them on Facebook instead precisely because they’re getting a higher opt-in rate when that page is located on Facebook.

The second reason is that if you’re buying ads, specifically if you’re buying Facebook ads, you can get cheaper ads and cheaper clicks on Facebook when you’re posting your page within the Facebook eco-system. What I mean is that when you buy an ad on Facebook, you can have that ad linked to your own domain or you can have that Facebook ad linked to a landing page located within your own Facebook page. And when Facebook is sending its ad traffic to its own website, and it stays within its eco-system, they typically charge less, and in many cases, you get a higher approval rate which brings me to point number three, better approval rate. What I mean by this is that Facebook is kind of a commogin when it comes to approving ads. They don’t like diet stuff. They often don’t like business coaching related ads. Anything related to health, wealth or relationships they can often be very difficult about. However, in the experience of my clients, Facebook is much more likely to approve your ad when the ad link points to a Facebook URL as opposed to a URL on your domain, which Facebook may or may not trust.

So those are three of many good reasons to be posting your landing pages to Facebook. So how do you post your landing page to Facebook? Well, if you’re an advance user, you would do this by creating your own landing page – This is going to require some coding – then you need to integrate your landing page with AWeber or MailChimp or whatever you’re using to capture email addresses that also requires some coding. Then you would grab your landing page code and you would use this static HTML app that comes with Facebook to add this landing page to your Facebook fan page.

Here’s what I mean. Here I am in the static HTML Facebook app, and I’m going to paste my landing page code here, and then I’m going to click on save and publish, and you’ll see that my landing page was published here to Facebook. Now if you’re a LeadPages customer, all you have to do to publish a landing page to Facebook is to save your page, and then when you go to the publishing options section of LeadPages, you just need to decide that you want to publish your page as a Facebook page. So I’m going to click here on ‘Add to Facebook page,’ and then I simply have to pick which Facebook page I want to publish this landing page to. So I’m going to click on LeadBrite, and then I’m going to click on ‘Add page tab,’ and as you can see, this was added as a webinar registration page to my Facebook fan page. And of course, when someone clicks on ‘Claim my spot now,’ they can opt-in.

So we essentially added one click publishing of your landing pages to Facebook using LeadPages. So if you want to use LeadPages to publish your landing page to Facebook, all you have to do is create a landing page in LeadPages. This takes 30 seconds to about 2 minutes, then you let LeadPages handle the integration with MailChimp or Infusionsoft or AWeber or OfficeAutoPilot or whatever you’re using, then you publish your page to Facebook with a click. That’s all it takes.

Anyway, my name is Clay Collins, co-founder of LeadPages. I hope you’ve enjoy this video, and I look forward to talking with you next time. Take care.

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  • Super smart Clay, great work

  • This is exactly what I have been waiting for!!!!!! Thanks Clay…Brilliant

    • Thanks, Chris! This is exactly what we have been dying to give to you 🙂

  • Awesome! Love it, Clay. Such a brilliant idea, I added one to my page while watching the video, so easy.

    • Oh, one thing I’ve noticed, it doesn’t seem like you can remove the “Powered by” bar in Facebook, regardless of it being checked on/off in the global settings. Is this correct or a bug? -> https://www.facebook.com/LikeJakeHower/app_427089034046612

      • Not a bug. We’re playing around with different implementations and other people in this space add their logo at the bottom (many add it to the top). So we thought we’d try that.

    • Awesome. So glad it was easy.

  • Eric

    What about loading times when going this route?

    I’ve heard that embedded WP pages take way too long to load vs direct APP displayed code?

    • Eric, this is APP displayed code. LeadPages is not a WordPress plugin, although we’ve created a WordPress plugin for displaying LeadPages on your wordpress site.

      • Eric

        Ok. So you can confirm that LeadPage landers loaded this way display fast enough on FaceBook?

  • Clay this is so awesome! It also posts the Double Optin Thank You page after, wow.. I that took me a total of 4 minutes! http://www.facebook.com/TheKristenArnold/app_427089034046612

    Keep up the good work!

  • So awesome how easy this will be to add to fb! thank you Clay

    • Thank you, Jaxi! Always trying to make life easier for you 🙂

  • Fabulous as ever !!
    Even though I am advanced as i am a webdesigner, this makes it so much easier and quicker — Thanks a lot

    • No problem. Anything we can do to make the product better for you… we’re going to try our best to do.

  • That is freaking awesome Clay! I didn’t even know you could do that with Lead Pages. I just created a new landing page and then set up an iframe using Heyo to build my Facebook tab app. Lot’s of extra steps when I really didn’t need to …thank you …you just saved my bacon 😉

    • We love saving bacon 🙂

      • It’s more fun to eat tho 😉 Looking forward to The landing page course webinar today Clay!

  • Brett-ski

    EPIC Clay!!!! – I’m a newbie and loving your stuff! But I just tried to integrate and this comes up on my pages “This template is not yet ready to be used on Facebook” Any ideas bro? And thanks once again man!

    • Hi Brett! Not all of our templates are ready to be used with Facebook. But many of them are. Over time we’re going to make all of the landing pages facebook ready, but for now many of the pages can be used with Facebook, but not all of them. If you have any additional questions, please contact customer support.

      Warm regards,

      • Brett-ski

        Ok cheers Clay, what ones were Facebook ready? lol And appreciate your time bro!

  • Thank you Clay! This is an awesome addition that makes it super simple to utilize Facebook as an optin. I know I’ve spent hours trying to get this all to work in the past (and I’m fairly tech savy) lead pages makes it stupidly simple with beauti design!

    • It’s cool seeing all the tech savvy people that are using this because it’s easy. Thanks for your kind words about this.

  • Lash FX

    Brilliant! That Lead Player does the integration and Facebook ‘loves” being connected into its own eco-system – what’s not to love?

  • Clay this is so great! So interesting to hear about your clients’ results with FB. And supergreat to be able to publish our LeadPages to FB with one click. Beautiful!

    • We’re so incredibly excited about this feature . . . and also looking forward to seeing how you use it.

      Warm regards,

  • Hi Clay-

    Three Issues

    1) My ad here was disapproved 5 minutes after i tried to run it


    2) The landing page took at least 5 seconds to load before the opt in appears- will this affect user experience?

    3)Also, when one places their email address inside, and click on download report, my Safari says, “Are you sure you want to submit your info over an unsecured connection?”

    Wouldn’t that lower opt in rates because of trust issues?

    • Hi Imran, thanks for your comment. We’re not responsible for Facebook accepting or rejecting your add. It has almost everything to do with the content that you’re using on your page.

      Regarding the page taking 5 second to load, I’m not getting that affect, would you mind repporting this to our customer support at http://leadbrite.zendesk.com ?

      Regarding it saying “are you sure you want to submit your info over an unsecured connection?” again, would you mind reporting that to customer support? Again, you can reach support here: http://leadbrite.zendesk.com

  • Piers

    One problem and a cool tip I discovered. The problem is that if your page has any external images, and you’re hosting it yourself without an SSL certificate (in other words it’s at an http address, not https) then you get security errors asking people if they want to view non secure content.

    How to get around this without buying an SSL certificate? Upload the images to Facebook, hide them in your timeline if you don’t want fans seeing them in their feeds, and then get the image URL from the image on Facebook (as Facebook images are all https). Easy!