[Tutorial] How to Create a Facebook Landing Page in Minutes (and Drastically Increase Your Conversion Rate)

facebook landing page

Note: This post was originally published in 2013, but we’ve given it an update and added some current examples to keep things fresh. You can still watch Clay’s original video tutorial below. – Shayla Price, Content Marketer

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You log into Facebook, check your notifications … and find that almost all of them are from new fans or customers with comments for your business.

It makes you smile. It might even make your whole day.

And yet it doesn’t necessarily translate into the kind of thriving customer base you need for long-term success. Because some of those Facebook fans never leave Facebook and make it into your business.

That’s where a Facebook landing page can help. We’ve seen businesses get excellent results by publishing their top landing page as a custom Facebook tab—and fortunately, Leadpages makes this really easy.

Click here to Get Leadpages and Publish Your Facebook Landing Page

3 Reasons Why Your Business Needs a Facebook Landing Page

Facebook is an effective tool for building a loyal following, and a landing page within the platform can influence those engaged fans to take action even more effectively than other landing pages. Here’s why.

1. It Prevents You from “Building on Rented Land”

If Facebook disappeared tomorrow, where would it leave your business?

It isn’t likely, but the fact remains: if your audience only exists on Facebook, your relationship with them is at the mercy of the platform’s next algorithm change or business decision.

And even if nothing changes, you don’t “own” your Facebook fans in the same way you own your email list. Most of them never even see your updates as it is.

By creating a Facebook landing page that gets fans onto your email list, your audience has the opportunity to experience your content beyond social media. You can send them personalized messages about product announcements, upcoming events, and cool giveaways—and add them to automated email sequences to ultimately turn them into customers.

So you have a better chance to connect if you can move fans onto your list.

2. It (Often) Gets You Higher Opt-In Rates

On Facebook, your same exact landing page can earn more opt-ins. How?

Because many people visiting your website aren’t familiar with your brand, they are less likely to respond to your lead generation campaigns. These visitors are wary about giving an unknown business their email address.

However, your Facebook community knows your brand. They interact with your posts daily, and your team has probably responded to one of their comments. They trust you and feel comfortable enough giving you their email address.

Even for first-time visitors, the familiar brand experience of Facebook can lend extra trust and credibility to your offer. You’ll have to test this for your own audience, but we’ve seen Leadpages users get higher opt-in rates when they take an existing landing page and—without changing anything else—publish it as a custom Facebook tab.

3. It’s a Great Destination for Facebook Ads

Leadpages first built this feature a few years ago because we were noticing something interesting among small businesses advertising on Facebook. Here’s how cofounder Clay Collins explains it in the video tutorial he released when this first became available:

Some of our customers report cheaper clicks and better approval rates when they send traffic to a custom Facebook tab—and it does seem reasonable that Facebook would prefer to send traffic to its own domain. Although we can’t guarantee that every marketer will see these benefits, it’s worth testing if you think your Facebook ads could be performing better.

Start Turning Fans into Real Customers in Minutes

With Leadpages, you can publish any landing page as a custom Facebook tab with just one click.

Create a simple landing page (or choose one of your best-performing pages). We’ve seen several kinds of landing pages perform well on Facebook, including:

  • Simple “free gift” opt-in pages
  • Contest entry pages
  • Free event or webinar signup pages
  • Free consultation signup pages
  • Coupon pages

Nicole Culver of Blissful Eats offers her Facebook fans a free consultation on her landing page. Focusing on achieving success for her clients, she entices leads to book an appointment by clicking the bright pink button.

If you have great information to share with your Facebook fans, you can also use a custom Facebook tab to give away an informational download, such as this free course jam-packed with videos and downloadable PDFs from Drip’s Facebook page.

Try Publishing Your Facebook Landing Page Right Now

With Facebook landing pages, you can  grow your email list and engage followers on your own terms. If you’re already using Leadpages, go publish your Facebook landing page right now to convert more fans—check out this step-by-step guide if you need a hand.

If you’re not yet using Leadpages, you should know that we designed our custom Facebook tab option to be the best and quickest way to publish landing pages right to your Facebook page. Go ahead and get started by choosing the right plan for your business below:

Click here to Get Leadpages and Publish Your Facebook Landing Page

How are you using Facebook landing pages for your business? Share in the comments!

  • Super smart Clay, great work

  • This is exactly what I have been waiting for!!!!!! Thanks Clay…Brilliant

    • Thanks, Chris! This is exactly what we have been dying to give to you 🙂

  • Awesome! Love it, Clay. Such a brilliant idea, I added one to my page while watching the video, so easy.

    • Oh, one thing I’ve noticed, it doesn’t seem like you can remove the “Powered by” bar in Facebook, regardless of it being checked on/off in the global settings. Is this correct or a bug? -> https://www.facebook.com/LikeJakeHower/app_427089034046612

      • Not a bug. We’re playing around with different implementations and other people in this space add their logo at the bottom (many add it to the top). So we thought we’d try that.

    • Awesome. So glad it was easy.

  • Eric

    What about loading times when going this route?

    I’ve heard that embedded WP pages take way too long to load vs direct APP displayed code?

    • Eric, this is APP displayed code. LeadPages is not a WordPress plugin, although we’ve created a WordPress plugin for displaying LeadPages on your wordpress site.

      • Eric

        Ok. So you can confirm that LeadPage landers loaded this way display fast enough on FaceBook?

  • Clay this is so awesome! It also posts the Double Optin Thank You page after, wow.. I that took me a total of 4 minutes! http://www.facebook.com/TheKristenArnold/app_427089034046612

    Keep up the good work!

  • So awesome how easy this will be to add to fb! thank you Clay

    • Thank you, Jaxi! Always trying to make life easier for you 🙂

  • Fabulous as ever !!
    Even though I am advanced as i am a webdesigner, this makes it so much easier and quicker — Thanks a lot

    • No problem. Anything we can do to make the product better for you… we’re going to try our best to do.

  • That is freaking awesome Clay! I didn’t even know you could do that with Lead Pages. I just created a new landing page and then set up an iframe using Heyo to build my Facebook tab app. Lot’s of extra steps when I really didn’t need to …thank you …you just saved my bacon 😉

    • We love saving bacon 🙂

      • It’s more fun to eat tho 😉 Looking forward to The landing page course webinar today Clay!

  • Brett-ski

    EPIC Clay!!!! – I’m a newbie and loving your stuff! But I just tried to integrate and this comes up on my pages “This template is not yet ready to be used on Facebook” Any ideas bro? And thanks once again man!

    • Hi Brett! Not all of our templates are ready to be used with Facebook. But many of them are. Over time we’re going to make all of the landing pages facebook ready, but for now many of the pages can be used with Facebook, but not all of them. If you have any additional questions, please contact customer support.

      Warm regards,
      Clay

      • Brett-ski

        Ok cheers Clay, what ones were Facebook ready? lol And appreciate your time bro!

  • Thank you Clay! This is an awesome addition that makes it super simple to utilize Facebook as an optin. I know I’ve spent hours trying to get this all to work in the past (and I’m fairly tech savy) lead pages makes it stupidly simple with beauti design!

    • It’s cool seeing all the tech savvy people that are using this because it’s easy. Thanks for your kind words about this.

  • Lash FX

    Brilliant! That Lead Player does the integration and Facebook ‘loves” being connected into its own eco-system – what’s not to love?

  • Clay this is so great! So interesting to hear about your clients’ results with FB. And supergreat to be able to publish our LeadPages to FB with one click. Beautiful!

    • We’re so incredibly excited about this feature . . . and also looking forward to seeing how you use it.

      Warm regards,
      Clay

  • Hi Clay-

    Three Issues

    1) My ad here was disapproved 5 minutes after i tried to run it

    https://www.facebook.com/pages/Education-Profit-Systems/454052097995673?sk=app_427089034046612

    2) The landing page took at least 5 seconds to load before the opt in appears- will this affect user experience?

    3)Also, when one places their email address inside, and click on download report, my Safari says, “Are you sure you want to submit your info over an unsecured connection?”

    Wouldn’t that lower opt in rates because of trust issues?

    • Hi Imran, thanks for your comment. We’re not responsible for Facebook accepting or rejecting your add. It has almost everything to do with the content that you’re using on your page.

      Regarding the page taking 5 second to load, I’m not getting that affect, would you mind repporting this to our customer support at http://leadbrite.zendesk.com ?

      Regarding it saying “are you sure you want to submit your info over an unsecured connection?” again, would you mind reporting that to customer support? Again, you can reach support here: http://leadbrite.zendesk.com

  • Piers

    One problem and a cool tip I discovered. The problem is that if your page has any external images, and you’re hosting it yourself without an SSL certificate (in other words it’s at an http address, not https) then you get security errors asking people if they want to view non secure content.

    How to get around this without buying an SSL certificate? Upload the images to Facebook, hide them in your timeline if you don’t want fans seeing them in their feeds, and then get the image URL from the image on Facebook (as Facebook images are all https). Easy!