Email Marketing: All That Sizzles Is Not Spam

Unfortunately, legitimate email marketing (from well-meaning businesses) is all too often indistinguishable from spam . . . when best practices aren’t adhered to. Getting a voluntary opt-in is a bare minimum requirement.

So what differentiates the assorted Rolex and male enhancement spam from your best-intentioned (and permission-based) email marketing campaigns?

Besides a basic understanding of the English language and spell-check, it’s actually a pretty fine line—but a very discernible one if you pay attention to one simple thing: the customer’s preference.

In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We’ll illustrate how spam is an offensive intrusion, while the other is a welcome interaction (with high business ROI). And we’ll show you how to know which category your campaigns fall into.

Email marketing best practices

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Data:
http://www.spamlaws.com/spam-stats.html
http://landing.returnpath.com/emailintelligencereport
http://blog.kissmetrics.com/keep-email-marketing-manageable/
http://emailmarketing.comm100.com/email-marketing-tutorial/best-day-to-send-email.aspx
http://www.maawg.org/system/files/2010_MAAWG-Consumer_Survey_Key_Findings.pdf
http://www.marketingprofs.com/chirp/2012/9174/best-times-to-send-email-for-opens-and-clickthroughs-infographic
http://www.bluekangaroo.com/media/ChoozOn-Blue_Kangaroo_Survey_on_Marketing_Emails_August_2012.pdf