If you’re in real estate, you know that curb appeal is a crucial part of attracting home buyers.
But, in a looser sense, it’s also important in attracting sellers.
If a nicely staged home invites buyers to see themselves ensconced cozily in the living room, a beautifully designed web presence invites sellers to see themselves working with you. (And of course, the same goes for anyone looking to find clients online—so even if you’re not a real-estate agent, you may want to read on . . .)
While you’re never going to rely on one channel alone to build a strong list of prospective sellers, we’ve just created one more easy way for you to attract more of them with an impressive first impression. You may have seen larger real-estate companies and listing sites use this tactic before, and our newest template helps you make it your own.
The strategy is simple. Offer sellers something that they need to know and you’re trained to calculate—how much they can get for their home—in exchange for their email address.
That’s what our just-released Home Value Page landing page template helps you do. Here’s a first look at this elegant new page, which you can download free and start using for real estate lead generation right away:
. . . or place them anywhere else on your site to suggest the kinds of properties in your portfolio.
Once you’ve customized your Home Value Page with your logo and other details, you can promote it in many different ways. For instance:
- Link to it in email newsletters
- Publish it as a custom tab directly to your business’s Facebook page
- Include a short URL in traditional advertising media such as newspaper ads
- Use it as a landing page for paid Facebook and Google ad traffic
When a prospect clicks the call-to-action button, you can ask them to fill in any information you need with a LeadBox™.
If you use LeadPages®, as soon as prospective sellers opt in, you’ll be notified that they’ve requested a home value estimate (either through the integration you set up or through turning on Lead Notifications). Then, you can follow up with them via email to demonstrate why you’re the ideal agent to work with.
This template’s chief power is in its focus and simplicity. Every element guides visitors toward taking the one action the page is designed for. For that reason, it’s also an excellent page for any kind of opt-in or lead magnet. Remove or replace the home graphic, switch in a new photo, and update the text, and it can start collecting leads for any industry.
Here’s one non-real-estate customization that took less than 5 minutes—yet it gives the page a whole new feel:
Click below to get this template and 10 images of lovely locales to go with it:
If you’re already a LeadPages® member, this new template is already available for you to use. Just look for the Home Value Page in the standard template library when you log in.
If you’re not a LeadPages® member, you’ll just need to do some coding or hand off the template files to your web developer in order to customize this page for your site. And of course, no coding is required to get the images and use them anywhere you please. We’ve made things extra simple for you by including 4 sizes for each image, ranging from small to background-sized to gigantic.
Put these resources together, and you’ll have a powerful addition to your web presence that can attract home sellers—or, with a few adjustments, any other clients you need to reach.
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