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Have you ever come across a default webinar registration page? They’re usually ugly, they ask for a novels worth of contact information and there’s no way there designed with conversion in mind. Since the beginning, LeadPages™ has reinvented the webinar registration process with one thing in mind, conversion rate optimization. This has resulted in a gorgeous library of tested and customizable webinar registration page templates that are proven effective. In fact, they’re so effective that if you sort by the average conversion rate across our 100+ landing page templates, the top ones are all webinar registration pages. Because were always improving even the best of our templates for higher conversions, we’ve taken one of the highest converting webinar registration pages of all time and updated the look and feel to do just that. If you’re a LeadPages™ customer, this page is ready for you to use at my.leadpages.net. For those of you that aren’t customers yet, we’re making it available to you as a free download and I’ll tell you everything you need to know to get it in just a second, but first, what makes this template convert so well?
This page is so much more visually appealing than a default webinar registration page. Pictures of your webinar host make the page more personable and a countdown timer and calendar create a sense of urgency to register. This page also has social media share buttons, so visitors can share this page with their friends, which can open up an entirely new traffic stream to this page. Probably the most effective part of this page is it uses a two step opt-in. Default webinar registration form fields tend to ask for a lot of contact information to register. While getting this opt-in information from your leads can be useful, the less information you require to register the more likely someone is to fill out your form. Instead of showing a lot of unnecessary form fields, this webinar page doesn’t show any. Instead, your prospect has to click on a button for the form to appear. This change alone usually accounts for an average 30% increase in conversions. All in all, this is an awesome webinar registration page that’s rich with information, but has a beautiful look to it. Let’s look at a few things that you need to know to customize any page inside of LeadPages™.
To change any text, just click on it and start typing. To change an image, just click on the image and select a new one from your image bank. If you don’t want to use an element or a whole section, just click on the gear icon and select hide. If you’d like to change colors to match your branding, simply click the styles tab and then drag the color picker to what ever color you’d like to use. To set up your email and webinar integrations, just click on the button. Now, just select what email service provider you’d like to integrate the page with and which list you’d like to add people to. Then, click integrate with go-to webinar and select which webinar to register them for. Now, all leads will be registered for your webinar and added to your list. Here you can also click multiple form fields such as first name, last name, you can do drop downs or radio buttons. Finally, change the images to match your branding or hide them all together if you don’t need them. When you’re done, just name the page and then save the page.
As a LeadPages™ customer, you’ll be able to choose from a huge library of beautifully designed and proven effective templates that you can then customize and publish within minutes without ever having to touch a line of code. Just head to www.leadpages.net and click on the button below the video to get LeadPages™. If you’re unsure which plan to go with, we recommend the pro annual plan as it comes with the majority of the features we have, allows for split testing your LeadPages™ and LeadBoxes® and it’s 40% less than paying monthly. All of our plans come with a 30-day guarantee so join us at the pro level today. I’m Jeff Wenberg and I bid you adieu.