[Free Download] 35+ Elegant Icons for Your Landing Pages (Plus a Landing Page to Use Them With)

35+ Elegant Web Icons for Your Landing Pages

Click Here to Download The Icon Pack + Bonus Template

Just opt in, then check your email for an instant download link.

By now, most people know how important good imagery is to a good landing page.

It makes your business seem more credible and trustworthy. It enhances the perceived value of whatever your page is offering. It can even help draw the eye down the page or to your call to action.

When it comes to choosing great landing page images, it’s natural to first reach for photos. And it’s true that high-quality shots of you or your business and photographic backgrounds can give your page a beautifully professional look.

But even if you don’t have those kinds of design assets available, there are other ways to add visual interest to your page—by using elegant icons to organize and introduce your content, for instance. Here’s an example from one of our recent template releases, the Our Services Opt-in Page:


Without the cheerful orange icons, it’d be easy to scroll right past this important section of the page. But with the icons, visitors are more likely to turn their attention to each service being offered, and can more easily scan for the topics that interest them.

Icons like these are an excellent alternative to basic bullets or cheesy clip-art-style illustrations. That’s why our designers have just put together a new pack of 35+ original icons for your landing page, website, or any other asset you’d like to spruce up. Here’s just a sample of what you’ll find inside this free web icon set:

icon set sample

Click Here to Download The Icon Pack + Bonus Template

Just opt in, then check your email for an instant download link.

This icon pack includes:

  • 36 different shapes . . .
  • . . . each in 6 different colors (black, white, gray, red, blue, and green) . . .
  • . . . each in 2 different sizes (100px and 200px)

That’s 432 total image files, if you’re counting. All free and available for you to use, royalty-free, as often as you you like.

Plus, if you have access to image-editing software yourself, we’ve also included an Adobe Illustrator file for the set so you can make any further adjustments you desire.

Where to use all your new icons? Anywhere you like, really—but we thought you might also appreciate having a place to start. When you download this icon pack, you’ll also get a copy of one of our newest, most-requested landing page templates: the Our Services Opt-in Page, which includes the icon-based service grid section you saw above.

Here’s a preview of the whole template:


Get both the template and the icon pack here:

Click Here to Download The Icon Pack + Bonus Template

Just opt in, then check your email for an instant download link.

If you’re already a LeadPages® member, you can disregard the template files and simply find the Our Services Opt-in Page inside your account, and upload whichever icons you want to use from the icon pack. Otherwise, you’ll want to unzip the template files, edit the code as needed (or pass the files along to your web developer), and host the template as a new page on your own website.

In addition to adding pep to your landing pages, icons like these can be used . . .

  • On your home page
  • As part of your navigation menus
  • To add visual interest to your LeadBoxes or other opt-in forms
  • As bullet replacements or content dividers in blog posts

We hope these resources help you build a truly iconic web presence for your business.


What kinds of icon shapes would you like to see in a future LeadPages icon pack? Tell us in the comments!


  • Sweet! Thanks Daphne, y’all are always awesome.

    • Daphne Sidor

      😀 Thank you, Bobby!

  • Hi! Thank you for these–they’re a great help. I would love to see a few lotus icons in the next set (the flower). Thanks!

    • Daphne Sidor

      Ooh, that would be lovely. Thanks for the suggestion!

  • Al Hannigan

    I have twice clicked the download link for the icon pack and template but have still not received the download info in my inbox. I did receive the followup email about customizing the new template, so I have entered the correct email addy. Would love to get those icons.

    • Daphne Sidor

      Sorry for the trouble, Al. I’ve just tested this and all looks normal on our end (I imagine you already checked your spam folder?), but I’m going to go ahead and send a direct download link to the email you have on file with Disqus. Thanks for letting us know about this—we’ll continue looking into it.

      • Al Hannigan

        Thanks, probably my end. My partner downloaded it fine so likely my Mac was being moody or something. I have them now, thanks for sending me the download link.

  • It’s a little difficult to find the “Services Opt-In” Page within my LeadPages account. I clicked on the “Opt-In” templates and scrolled through them three times but couldn’t find the one you refer to in this post. It would be helpful to include a link in your blog posts, or to add a search feature to the templates area in LeadPages so we can quickly find the ones you refer to. Thanks!

    • Daphne Sidor

      Hi, Laura—sorry for the trouble. The Our Services Opt-in Page should show up on the first page, first row of the standard template library once you log in, assuming you have it sorted by “Most Recent.” Because this one’s right at the top, I didn’t think to give more elaborate directions here!

      I do agree that a search function would be great to have, and our Product team’s aware of this. In the meantime, a simple trick is to do a ctrl-F search for the template name when you’re on that main screen. Thanks for the feedback!

      • Daphne,
        Aah, I see it now! I should have looked in the obvious place. One more question: Where do I find the icon pack? The instructions in the blog post say, “Our Services Opt-in Page inside your account, and upload whichever icons you want to use from the icon pack. From my LeadPages account, I downloaded the template and see the two rows of 8 icons total. But I don’t see a place to download the entire pack. I’m new to LeadPages and am still finding my way around. Thanks for the ctrl-F
        search tip!

        • Daphne Sidor

          Sure thing! To get the icon pack, you *will* want to go ahead and download through clicking one of the buttons in the post. Then you can upload any of the icons you want to use as an image in any template (or anywhere else). (Because we don’t want customers to have to sort through tons of image files they may or may not use, we don’t typically add image packs directly to the app.)