[Download] Create a Free Online Course with This SEO Landing Page

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If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

What you’re looking at is literally the highest converting landing page we’ve ever seen in the history of our company. This landing page was based on this blog post that our founder Clay posted a while back. He was surprised at how well it converted. It turns out this has an interesting psychological effect on people. What happens is people arrive at this page and they see all the videos that are available here and how much value is delivered in the ten videos. They start playing one and see it’s actually quality content.

However, there’s no way they can consume all the content in one sitting because there’s about five hours of content in all these videos. This page is what Clay refers to as a value bomb reverse squeeze page. Here’s why he calls it that. There’s such and overwhelming demonstration of value that cannot be immediately consumed that it drives people to want to get it and consume it so they opt in to consume it later. Then what we deliver to them is an email with links to download the entire course with mp3s, slides, transcripts, videos and so on.

Not to mention a call to action right here where you click this link and tweet about the free course to your social network, which in turn drives more people to opt in to get the free course. Based on place success of what he describes as a pretty amateur blogpost, we decided to make available this gorgeous free lesson page. You can see it has all the same elements as Clay’s original page but we’ve completely updated the look of the page to look super professional and beautiful while you’re giving away amazing content.

Again the latest work says the viewer comes to this page and sees such an overwhelming demonstration of value that they can’t watch in one sitting , which compels them to opt in to download all the material to their hard drive for later consumption. In other words, the combination of one, a whole lot of value that two they can’t consume in one sitting is the primary driver of this page’s high conversion rate.

We recently used this exact page to launch a free webinar funnel course our marketing educator Bob the teacher created. This course takes someone from beginning to end on how to create a webinar, what content to use, how to host it, how to do webinar replays to follow up with your registrants and so on. It’s a hefty course that most people would charge at least $297 for but if you go to LeadPages.net/webinarfunnel you can not only see the template in action, you can watch all the videos, download the course materials and learn about creating a webinar funnel. This page currently has a fantastic conversion rate and not to mention it’s ranking in the first page for several great SEO keywords.

So you can see firsthand that this page absolutely works on multiple levels and is great at driving opt-ins. Let’s look at how to get this page all customized for a free course. Go to My.LeadPages.net and log in. Once inside of LeadPages find the free course template and select use this template. Like with all pages inside of LeadPages, you simply click on something to edit it.

We can add or logo, let’s add our own headline by just clicking the text and typing it in. If you would like to change any codes on the page, just click the styles tab and adjust the colors accordingly. Now we’ll add some benefits and things people will find in this course. This section dynamically adjusts as checkmarks are subtracted or added. We’ll change this image to a visual representation of my product. Finally, here’s a first opportunity for someone to opt in on this page. Let’s add which email service provider you would like to integrate this page with and which lists you would like to add people to. Whatever integration option you choose, you’re able to collect multiple form fields like name, email, phone, dropdowns, or radio buttons. You can change out the images here or hide them altogether. So we’ll add our produce image in place with a red arrow and then we’ll add our logo at the top.

Now we’ll add our thank you page URL and now that we’ve added an integration to the page and set up a thank you page URL, let’s name the page, and then save the page so we don’t lose any of our progress. Now just to show you how customizable this page is, let’s hide this entire section. And you can do this all throughout the page. Now we come to our first opt-in button for people to download this course. This comes pre-populated with great copy and when you click on the button, you’ll see the LeadBox is already customized. We just did that in the last step.

Now we’ll update our video headline and what the video is about then we’ll paste in our embed code from video services like YouTube, Vimeo, Wistia or any other service that gives you an embed code. And then you’ll just repeat this process for every video you would like to add. If you would like to hide videos, you’re not going to use, find them on the left and click the I icon and they’ll disappear.

Since we’ve already named the page, let’s click on the LeadPage options. We need to enter in our SEO tags for this page. These are very important to add not only for search engine optimization but for when people share this page on social media. When people share this page on social media, the information is used to populate the post title and description. If they’re left blank, it just uses the page URL so it only makes sense that we want to populate this with text that markets this page correctly instead of just leaving it blank.

Now we’ll add some hot keywords and phrases relating to this page and the we’ll save the page. If we like to check to see if this page looks great on the tablet or a smart phone, I can do that right inside of LeadPages. I just click on this tablet button to scroll through a page on the tablet and then you can see that it looks absolutely amazing. Or if I click phone, I can scroll through the page on a smart phone and again you can see that this page looks stunning.

When I click publish, LeadPages gives me a URL I can use to instantly view the page and here this page is looking fantastic again. Back in the publishing window, there are a few more options. You can publish this page to WordPress, publish the page to Facebook as a Facebook tab or you can download the file and put it on your own server. If you’re not a LeadPages customer, this can be a bit more difficult to set up. Here’s what you will need to do if you’re not a LeadPages customer.

If you’re a developer, click on the link below and opt in to receive the template and our LeadMagnet delivery system will deliver it to you. Modify the HTML and CSS using your coding skills or the coder you’ve hired, integrate the page with your autoresponder, WordPress etc., get your landing page code that you’ve generated and finally publish the page.

We’ve found that if you’re not a LeadPages customer, typically it will cost $300 for a coder to customize and publish the page for you. If you are a LeadPages customer, you can publish unlimited pages and do all the customizations within minutes without ever having to touch a line of code. Just head to www.LeadPages.net and click on the button below the video, to get LeadPages.

If you’re unsure which plan to go with, we recommend the pro annual plan as it comes with the majority of the features we have, allows for split testing for LeadPages and LeadBoxes and is 40% cheaper than paying monthly. All of our plans come with a 30-day guarantee so join us at the pro level today.

I’m Jeff Wenberg, and I can’t wait to check out your free courses.

  • Debra

    This seems to be a diametrically opposite approach to your past landing page recommendation – where you should just provide a short list of “tools” for people, as they don’t have time to even read an ebook. Why the change? Would this new version work best with a particular audience or topic?

    • Jeff Wenberg

      Hey Debra, great question. I can understand your confusion. The short list of tools is just 1 technique we’ve seen that performs really well. It’s also easy for people new to marketing to implement right away. This free course landing page is another technique we’ve seen perform really well. It’s a more in-depth page though and might be a bit overwhelming to someone new to marketing and list building.

      We don’t recommend you ONLY use 1 or the other. We recommend you try things out and see what works for your business. What works for business A might not work for business B. The main take away is that business B tested it out and found that they should pursue other list building efforts.

      The reason we released this landing page template is because it has performed extremely well for us in the past, and we are all about giving our audience tools they can use to build their email lists. This is just one option that can help you do that.

      • Debra

        OK, that makes sense. Oh, just so you know, if you type in leadpages.net/webinarfunnel you only reach a 404 page. You have to type WWW before that address in order to reach the webinar funnel page.

        • Jeff Wenberg

          Glad I could clarify Debra. Also thanks for letting me know about the link.

  • Eugenia Kaneshige

    I’m one of the people Debra alluded to–I download ebooks, planning to get back to finish them and more often than not, don’t. I’ve also joined member clubs where you have access to mountains of material, but can never get around to even browsing all the information, much less learning and implementing anything.

    The page is really impressive, but isn’t this an awful lot of work to do for someone’s email address? Don’t people tell themselves that after they read or view everything you’ve given them, then they’ll hire you? Except they never get around to viewing everything, so they never hire you. Or, they do a poor job of implementation and believe that your advice isn’t very good.

    • Jeff Wenberg

      Hi Eugenia,
      This page does definitely play on people’s desire to download and own various peieces of content. Whether they get to it or not later doesn’t really matter. They opted-in to get it, and now you can continue providing value to them via email. As far as what people tell themselves about people they download stuff from I can’t really say. It’s not our job to determine that. Our job is to provide value to our audience so they benefit from our content.

      This page is definitely more work, however we’re not ONLY going for the opt-in here. We’re providing value to our audience, which isn’t a linear process. (i.e. I do x, they do z) Someone could see this content, find it useful, and implement what you’re teaching by following your free course. Then 2 months later they purchase something from you, because they remembered how much value you gave them from your free course.

      Also this page is used to provide another way for people to find you. Google loves long form authoritative content, and this page definitely provides that. So you can use it to rank in search engines for your given keywords. This leads to more and more people finding you, which leads to your list growing.

      To sum this up, yes this is a lot more work than just creating a list of tools however the amount of value your audience gets is huge, and the amount of benefits your business gets is huge too. It’s a win-win for everyone.

  • d

    Hi, I understand you’d love for us to order LeadPages, and I appreciate all of the value and free content, especially the option to download this template. However, I’ve downloaded it, and it looks like the original, described in the video above, not the pretty, graphical one, which you implied was what we were downloading. Could you please advise on the best way to upload/customize that for WordPress? Thanks.

    • d

      I meant, could you please advise on how we can download the graphically pleasing template you implied we were downloading, and the best way to upload/customize it for non-leadpages users?

      • Jeff Wenberg

        Hi there, I just checked the download and it is 100% the pretty graphical one. This is the most up to date version of this template we have. Sorry for the confusion.

        If you’re a non LeadPages™ customer you would either need to be a coder or hire a coder to make the changes you’d like to make to the template files. Hope that helps.

  • Tasia Gonsalves-Barriero

    Hi Jeff,

    I love this landing page: but I have a question. Could it be customized to send weekly emails rather than giving the course in one sitting?

    • Jeff Wenberg

      Hi Tasia, do you mean like dripping the content out? I suppose you could do that if you created a new page for every drip you emailed out. If that’s not what you mean, can you clarify further?

  • Teacher

    ? why not just bookmark the website and come back later?…would make more sense to offer a countdown timer or they could look at the code source and just get the urls….right?…or just go to the channel where they are…

    • Jeff Wenberg

      Hi Teacher, great question. Some people may do just that. However, when someone downloads the course materials and puts them on their hard drive we’ve found that it fulfills a HUGE psychological need to own and collect courses like this. We find that need to be great than the need to just bookmark the page.

  • Daniel


    I am a LeadPages subscriber already, and I have found it in the members area.

    I actually do have a series of instructional videos that I had previously made for clients that could be easily retro-fitted to fit this mold… but the goal would be to hit them with a drip sequence and then sell a continuity program on the back end.

    I was reading the copy on the example page and at one point it says:

    “You can watch the entire course without opting in. There’s no up-sell, downsell, continuity program, $1 trial, or “free plus shipping and handling” scam attached to this. And there isn’t some “part 2” of the course that I’m going to try and sell you (or some related coaching program).”

    What would the strategy be then? I realize someone can easily take that out and do a product at the end of the funnel… but if your goal isn’t to sell them something, why put this in here? Could you give me an insight into what the strategy would be?

    Great template, but I did have that one question mentioned above.

    • Jeff Wenberg

      Daniel, you can use this page however you’d like. How we used it was we gave away the entire course with no upsell or anything at the end. We then have follow up sequences in our email service provider (our funnel) that are completely optimized, so we know that if someone comes into our funnel they’ll most likely be a customer. So yes we’re not selling anything at the end of this course. We structure our follow up content to keep providing value so eventually it just becomes a no brainer for them to become customers. Hope that helps.